mastering social media
DESCRIPTION
TRANSCRIPT
Mastering Social Media Marketing
• Crafting Your Strategy• Social Networking How To’s• Tips and Tricks• Growing Your Fan Base• Questions & Answers
Your Takeaways
• What do you want to get out of today?
Engagement vs. Marketing
• Social media engagement creates strong customer relationships, greater advocacy and deeper loyalty, as customers engage your brand.
Crafting Your Strategy
Social Media Strategy• Understand Your Brand• Define Target Audience• Determine Rules of Engagement (i.e. –
Voice)• Select Networks (i.e. – Facebook, Twitter,
Foursquare, etc.)• Identify Goals and Metrics• Determine Roles and Responsibilities• Execute Plan• Evaluate
Time Commitment to Social Media
Social Networking How To’s
Facebook How To• Create a Username• Use Photos, Video and Links• Change Privacy Settings• Tag Friends, Pages• Integrate Facebook Markup Language
(FBML)• Install Apps (i.e. – Twitter)• Place a Facebook Ad• Other How To’s
Facebook: VW
Facebook: Weekly Update
Twitter How To• Follow• Customize Your Page• Retweet• Send a Direct Message• Use a # Hash Tag• Shorten URL’s• Particpate in #followfriday• Monitor Your Brand with Twitter Searches• Other How To’s
Twitter: Marsh Field
Engaging Your Audience
• Company News• Personal
Information• Press Releases• Breaking News• Offer Insight• Repurposed
Content
• Events• Exclusive
Specials• Run a Contest• Advertise a Job• Personnel
Announcements
Foursquare
Foursquare: Muskegon Airport
Foursquare How To
• Add Your Location• Add Tips• Check In• Create a Special• Other How To’s
Tips and Tricks
TweetDeck
TweetDeck
TweetDeck How To
• Add Accounts (i.e. – Facebook, Twitter, LinkedIn, etc.)
• Create “Decks”• Monitor Your Brand• Add Photos, Videos and Links• Schedule Updates• Other How To’s
HootSuite
HootSuite
HootSuite To Do
• Import Social Networks• Add “Streams”• Schedule Updates• Integrate Google Analytics• Other How To’s
Growing Your Fan Base
Growing Your Fan Base
• Engage Your Audience• Celebrate Customers• Other Marketing (i.e. – Web Site,
Billboards, etc.)• E-mail Invites, E-newsletters,
Signatures• Personal Invites from Employees• Facebook Ads
Growing Your Fan Base
• Interaction That Pays Off• Inside Look• Leveraging Someone Else’s
Audience • Customer Service through Social
Media• Contests and Discounts
Growing Your Fan Base: Example
Growing Your Fan Base: Example
Mastering Social Media Marketing
• Crafting Your Strategy• Social Networking How To’s• Tips and Tricks• Growing Your Fan Base• Questions & Answers
Thank You!
• Questions• Answers• qonverge.com• facebook.com/qonverge• twitter.com/qonverge