mastering the triad: social media, seo, and your website
DESCRIPTION
interlinkONE and Grow Socially CEO John Foley, Jr. delivered this presentation at the 2012 Graph Expo conference in Chicago. Here is a description of what John covered: It has become more important than ever before for companies to utilize online marketing efforts to reach their prospects and customers. But how can they navigate the world of social media, search engine optimization, and the web successfully, without losing sight of their overall business goals? During this presentation, you will gain actionable guidance on how to grow your business by improving social media, SEO and website efforts. Learn from case studies of other companies that have effectively taken actions in those three areas to: - Increase awareness and demand for their services - Generate more leads - Grow their revenue Visit http://GrowSocially.com for more information on this topic!TRANSCRIPT
Mastering the Triad: Social Media, SEO & Your WebsiteJohn Foley, Jr. | Grow Socially | 2012
Presented by John Foley, Jr.CEO, interlinkONE and Grow Socially
Mastering the Triad:Social Media, SEO& Your WebsiteMonday, October 8th 2012
Mastering the Triad: Social Media, SEO & Your WebsiteJohn Foley, Jr. | Grow Socially | 2012
First… THANK YOU!
• For Being Here!
• For Being Willing to Learn and Engage!
• For Liking My Boston Accent!
Mastering the Triad: Social Media, SEO & Your WebsiteJohn Foley, Jr. | Grow Socially | 2012
Today’s Overview
• Brief Introduction
• The Marketing Landscape
• How You Can Find Social Media Success
• Your Website: Static Brochure? Or Sales Tool?
• SEO: Best Practices for Success
• Final Thoughts and Questions
Mastering the Triad: Social Media, SEO & Your WebsiteJohn Foley, Jr. | Grow Socially | 2012
Brief Introduction
Mastering the Triad: Social Media, SEO & Your WebsiteJohn Foley, Jr. | Grow Socially | 2012
Intro: John Foley, Jr.
• Grow Socially– Online Marketing/Social
Media– Plan, Manage, Execute and
Measure– Booth 1072
• interlinkONE– Enterprise Marketing
Management Software– Plan, build, manage,
execute and measure all marketing activities
– Booth 1071
I love Mar(H)keting!
Mastering the Triad: Social Media, SEO & Your WebsiteJohn Foley, Jr. | Grow Socially | 2012
Keep Your Phone On!
• Feel free to Tweet, Post, Update, Email, take notes, photos, and more!
@JohnFoleyJr#GraphExpo
Mastering the Triad: Social Media, SEO & Your WebsiteJohn Foley, Jr. | Grow Socially | 2012
Books to Help You Grow Your Business
Printers – Business Transformation
Mailers, Fulfillment providers– Business Transformation
All Businesses – Untethered Marketing: Mobile and the Cloud
Mastering the Triad: Social Media, SEO & Your WebsiteJohn Foley, Jr. | Grow Socially | 2012
Get Involved!
• Grab your handout card! I want feedback!
I hope you’ll participate!!
Mastering the Triad: Social Media, SEO & Your WebsiteJohn Foley, Jr. | Grow Socially | 2012
Ready to Get Involved?
• POLL Question #1:
Are you currently using social media in your marketing
efforts?View Results: http://ilnk.me/GRResult1
Mastering the Triad: Social Media, SEO & Your WebsiteJohn Foley, Jr. | Grow Socially | 2012
The Marketing Landscape
Mastering the Triad: Social Media, SEO & Your WebsiteJohn Foley, Jr. | Grow Socially | 2012
Communications Today
• “Kitchen Table Effect”
• Generational Differences
Mastering the Triad: Social Media, SEO & Your WebsiteJohn Foley, Jr. | Grow Socially | 2012
Online Marketing Statistics
NOTE: As of July 2012: http://www.mediabistro.com/alltwitter/social-media-users_b22556and http://searchengineland.com
400 Million Tweets Sent Per Day
72+ Hours of Video Uploaded every minute
170 million users
12 million users… and it’s addictive!
80 million users… and sold for $1 billion!
2 million searches per minute
955 Million Users on Facebook
Mastering the Triad: Social Media, SEO & Your WebsiteJohn Foley, Jr. | Grow Socially | 2012
Success Comes From: Triad / Three-Legged Stool
• You must:– Understand Inbound
Marketing
– Integrate everything!
– Develop a Strategy
– Consistently Produce Relevant Content
– Measure It All
Mastering the Triad: Social Media, SEO & Your WebsiteJohn Foley, Jr. | Grow Socially | 2012
What is Inbound Marketing?
http://en.wikipedia.org/wiki/Inbound_marketing
“Inbound marketing is a marketing strategy that focuses on attracting prospective customers by offering useful information.”
Mastering the Triad: Social Media, SEO & Your WebsiteJohn Foley, Jr. | Grow Socially | 2012
Content: Essential to Inbound Marketing
Source: http://mashable.com/2011/10/30/inbound-outbound-marketing/
Mastering the Triad: Social Media, SEO & Your WebsiteJohn Foley, Jr. | Grow Socially | 2012
Inbound Goal: Drive INQUIRIES!
Mastering the Triad: Social Media, SEO & Your WebsiteJohn Foley, Jr. | Grow Socially | 2012
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2010 Grow Socially, Inc. All Rights Reserved.Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2012 Grow Socially, Inc. All Rights Reserved.
$
Optimize / Social FriendlyeNewsletter Sign-Ups
White PapersOffersEmailsPollsBlogs
Landing Pages
Get Noticed
Engageand
Nurture
Inquiries
Engageand
Nurture
Action – Publish – Engage–Converse – Share
Stories, Information, Social Media posts Blogging Analytics
Content Management SEO
Start with MKTG Plan
Product?Service?Asset?
Qualified and Budgeted
Buyers
Mastering the Triad: Social Media, SEO & Your WebsiteJohn Foley, Jr. | Grow Socially | 2012
COMPANY WEBSITE
Social Media
SEO
DM/Flyer
Links
Other
Whitepapers,eBooks
Downloads
eNewsletter Sign-Ups
Comments & Questions on
Blog
Info/Inquiries
Webinar Sign-Ups
100 Visitors
2000 Visitors
800 Visitors
3500 Visitors
CRM
Integrated Approach to Lead Generation Efforts
Mastering the Triad: Social Media, SEO & Your WebsiteJohn Foley, Jr. | Grow Socially | 2012
Does That Approach Work? See Below
650
475
Mastering the Triad: Social Media, SEO & Your WebsiteJohn Foley, Jr. | Grow Socially | 2012
Results: Thousands of Inquiries
Mastering the Triad: Social Media, SEO & Your WebsiteJohn Foley, Jr. | Grow Socially | 2012
Results: Thousands of Inquiries
Mastering the Triad: Social Media, SEO & Your WebsiteJohn Foley, Jr. | Grow Socially | 2012
Results: Prospects Raising Their Hand!
Mastering the Triad: Social Media, SEO & Your WebsiteJohn Foley, Jr. | Grow Socially | 2012
However, the question is:
Can These Tools Actually Help Service Providers?
Let’s look at Some Examples!
Mastering the Triad: Social Media, SEO & Your WebsiteJohn Foley, Jr. | Grow Socially | 2012
Case Studies for Inspiration
Mastering the Triad: Social Media, SEO & Your WebsiteJohn Foley, Jr. | Grow Socially | 2012
CustomXM
► Little Rock, Arkansas► Paul Strack - @Pstrack
Mastering the Triad: Social Media, SEO & Your WebsiteJohn Foley, Jr. | Grow Socially | 2012
Website: Engaging & Social
Mastering the Triad: Social Media, SEO & Your WebsiteJohn Foley, Jr. | Grow Socially | 2012
CustomXM’s Tips for Twitter
Mastering the Triad: Social Media, SEO & Your WebsiteJohn Foley, Jr. | Grow Socially | 2012
Best Practices for Twitter
► Actively participate & engage
► Share a variety of information!
► Be a thought leader, be yourself, show the human side of your business
► Review efforts & measure results
Mastering the Triad: Social Media, SEO & Your WebsiteJohn Foley, Jr. | Grow Socially | 2012
Sorrento Mesa
• San Diego, CA• Small Company• Lots of Success• Active in Social Media
- Personal & Professional
Mastering the Triad: Social Media, SEO & Your WebsiteJohn Foley, Jr. | Grow Socially | 2012
Good Facebook Presence
• Consistent Postings
• Variety of Content Shared
Mastering the Triad: Social Media, SEO & Your WebsiteJohn Foley, Jr. | Grow Socially | 2012
LinkedIn: Company Page
Mastering the Triad: Social Media, SEO & Your WebsiteJohn Foley, Jr. | Grow Socially | 2012
Active On LinkedIn: Personal Page
Mastering the Triad: Social Media, SEO & Your WebsiteJohn Foley, Jr. | Grow Socially | 2012
LinkedIn Profile Tips
• Customize Your Website Links• Add Your Twitter Account• Personalize Your Public Profile URL• Add Skills (beta)• Groups and Associations• Honors and Awards
Mastering the Triad: Social Media, SEO & Your WebsiteJohn Foley, Jr. | Grow Socially | 2012
LinkedIn Best Practices
• Research Companies You Want as Clients• Research Prospects by Title and Location• Learn About Your Prospect Before You Meet• Ask for Introductions From Your Network• Integrate CRM to Stay Current
Mastering the Triad: Social Media, SEO & Your WebsiteJohn Foley, Jr. | Grow Socially | 2012
In-Depth Look: Rescigno’s – Where they were
• Wrong human resources to deliver• Lack of Marketing plan• Brand and message wrong• Tactical approach in social• Non engaging or interactive website• Bought an HP Indigo (and had never really sold 1-to-1
before)
Mastering the Triad: Social Media, SEO & Your WebsiteJohn Foley, Jr. | Grow Socially | 2012
• No consistent branding
• Cluttered homepage
• No blog
• No consistent flow
• Hard to navigate
• Minimal functionality
Rescigno’s Mailing Solutions
Mastering the Triad: Social Media, SEO & Your WebsiteJohn Foley, Jr. | Grow Socially | 2012
Rescigno’s Mailing Solutions
YouTube
Mastering the Triad: Social Media, SEO & Your WebsiteJohn Foley, Jr. | Grow Socially | 2012
The Solution
Rewrite of business planFinancials – pricing, all resource requirementsMarketing planSales PlanSWOT
• - New Brand and Message• - Extreme Makeover based on plan• - Walk the Talk• - Oh yeah! They still service and sell print and mail!
Mastering the Triad: Social Media, SEO & Your WebsiteJohn Foley, Jr. | Grow Socially | 2012
Website Change
• Professional
• Showcases Value
• Promotes New Services
• Social Friendly
• Blog & YouTube Integration
• User Friendly
• Easy Navigation
• Form Integration
Mastering the Triad: Social Media, SEO & Your WebsiteJohn Foley, Jr. | Grow Socially | 2012
Social Networking Change
YouTube
Mastering the Triad: Social Media, SEO & Your WebsiteJohn Foley, Jr. | Grow Socially | 2012
“Compared to last year at this same time, we are up 16% in sales. That 16% increase in YTD activity is now allowing us to begin to think about doing more than simply surviving.”
Ron RescignoPresidentRescigno’s Marketing
The Results
Mastering the Triad: Social Media, SEO & Your WebsiteJohn Foley, Jr. | Grow Socially | 2012
What do these examples have in common?
• They have a strategy and a plan!
• They produce a lot of content.
• Social media is integrated across multiple channels.
• They are committed! Time and energy.But it pays off!
Mastering the Triad: Social Media, SEO & Your WebsiteJohn Foley, Jr. | Grow Socially | 2012
How YOU Can FindSocial Media Success
Mastering the Triad: Social Media, SEO & Your WebsiteJohn Foley, Jr. | Grow Socially | 2012
What is Social Media?
• It’s more than just having a Facebook page.
• It’s more than just being on Twitter.
• It’s more than just knowing how to watch videos of cute kittens on YouTube.
• Social Media can mean business for you!
Mastering the Triad: Social Media, SEO & Your WebsiteJohn Foley, Jr. | Grow Socially | 2012
Social Media Provides Opportunities For:
• Community Building
• Conversation
• Networking
• Marketing
• Relationships
• Customer Service
• Delivering Immediate Information
Mastering the Triad: Social Media, SEO & Your WebsiteJohn Foley, Jr. | Grow Socially | 2012
Why Use Social Media
• More prospects to sell to• Generate interest in your brand• Build your brand• Loyalty• Position your company• Customer Service• Another Channel
Mastering the Triad: Social Media, SEO & Your WebsiteJohn Foley, Jr. | Grow Socially | 2012
Steps to Social Media Success
• Create a Strategy (PLAN)
• EXECUTE
• MeasureRemember Execution TRUMPS Strategy
Mastering the Triad: Social Media, SEO & Your WebsiteJohn Foley, Jr. | Grow Socially | 2012
Plan! Strategy before Tactics!
Step 1: Describe the Business, Service, Solution
Step 2: Business, Service, Solution Goal
Step 3: Where Is the Audience Cyclically?
Step 4: How Does the Audience Use Social Media?
Step 5: The Key Word
Step 6: How Will You Humanize the Brand
Step 7: Content Resource and Distribution Strategy
Step 8: How Will You Measure Success?
Mastering the Triad: Social Media, SEO & Your WebsiteJohn Foley, Jr. | Grow Socially | 2012
Use Social Media Effectively
• Start with a Plan– Address Goals– Make a Schedule– Know What You Want
to Do
• Cross Promote Across All Pages
• Integrate with Website• Include in Offline
Marketing Efforts
Mastering the Triad: Social Media, SEO & Your WebsiteJohn Foley, Jr. | Grow Socially | 2012
Is everyone interested in the same communication?
I’m on Twitter
I still email
I use Facebook,Twitter & LinkedIn
I love my mail
I Google for my
information
Where are your prospects and customers getting their information.. And when?
Mastering the Triad: Social Media, SEO & Your WebsiteJohn Foley, Jr. | Grow Socially | 2012
The “Key” Words
Disney = MagicApple = Innovation
iPOD, iPhone, iPad, Jobs, Steve Jobs, etc.Mickey Mouse, Animal Kingdom, Florida,
Roller Coasters, etc.
Mastering the Triad: Social Media, SEO & Your WebsiteJohn Foley, Jr. | Grow Socially | 2012
Humanize Your Brand
Mastering the Triad: Social Media, SEO & Your WebsiteJohn Foley, Jr. | Grow Socially | 2012
Let others help spread your story!
• You must have a compelling story!
• Make it easy for people to share it.
• Deliver relevant information, and people will return the favor
Mastering the Triad: Social Media, SEO & Your WebsiteJohn Foley, Jr. | Grow Socially | 2012
How to Measure Success?
• How many – Downloads– eNewsletter Sign-Ups– Blog Comments– Questions– Shared Links– Re-Tweets– Followers– Site Traffic
Mastering the Triad: Social Media, SEO & Your WebsiteJohn Foley, Jr. | Grow Socially | 2012
Tools for Measuring Effectiveness
• Link Shorteners– iLink.Me
• Google Analytics– Website
• Insights– LinkedIn, Facebook, Twitter, YouTube
Content Resource Library Visit Resources Daily
Pull Content Make Links Measurable Push Content Out
Content Distribution Strategy• Resources are monitored. Content is identified and pulled,
made trackable, and pushed out across platforms.
Content A
Content B
Content C
Mastering the Triad: Social Media, SEO & Your WebsiteJohn Foley, Jr. | Grow Socially | 2012
Next: Specific Business Building Tips
• LinkedIn• Facebook• Twitter• YouTube• Pinterest
Mastering the Triad: Social Media, SEO & Your WebsiteJohn Foley, Jr. | Grow Socially | 2012
LinkedIn Overview
• A business-oriented social networking site
• Provides opportunities to position you as a thought-leader
• Contains a number of under-utilized features!
Mastering the Triad: Social Media, SEO & Your WebsiteJohn Foley, Jr. | Grow Socially | 2012
LinkedIn Tip: Update your Status Daily!
Mastering the Triad: Social Media, SEO & Your WebsiteJohn Foley, Jr. | Grow Socially | 2012
LinkedIn Tip: Complete Your Profile
Mastering the Triad: Social Media, SEO & Your WebsiteJohn Foley, Jr. | Grow Socially | 2012
Facebook Overview
• The most popular social network by far
• Continues to evolve into a place where both personal and professional success can be found.
Mastering the Triad: Social Media, SEO & Your WebsiteJohn Foley, Jr. | Grow Socially | 2012
Building a Company Page is Simple!
Creating a page for your company simply involves:
• Logo• Name• Content
Mastering the Triad: Social Media, SEO & Your WebsiteJohn Foley, Jr. | Grow Socially | 2012
Key: Post a Variety of Content
Mastering the Triad: Social Media, SEO & Your WebsiteJohn Foley, Jr. | Grow Socially | 2012
Advertisements Can Build Your Audience
Target Facebook Usersto Reach Your Target Audience!
Mastering the Triad: Social Media, SEO & Your WebsiteJohn Foley, Jr. | Grow Socially | 2012
Twitter Overview
• Continues to grow as a tremendous way to share content and to engage with others.
• Features such as Search and Lists provide learning opportunities!
Mastering the Triad: Social Media, SEO & Your WebsiteJohn Foley, Jr. | Grow Socially | 2012
Use Twitter to Spread the Word
Mastering the Triad: Social Media, SEO & Your WebsiteJohn Foley, Jr. | Grow Socially | 2012
Tip: FollowerWonk.com to Find People
Mastering the Triad: Social Media, SEO & Your WebsiteJohn Foley, Jr. | Grow Socially | 2012
YouTube Overview
• Allows you to share personal and professional videos to highlight your company and its services.
• It’s also the world’s #2 search engine!
Mastering the Triad: Social Media, SEO & Your WebsiteJohn Foley, Jr. | Grow Socially | 2012
YouTube: Tips for Success
• Feature variety of employees, mix up the tone
• Experiment with different backdrops, scenes, etc.
Mastering the Triad: Social Media, SEO & Your WebsiteJohn Foley, Jr. | Grow Socially | 2012
1. Find your Audience / Build your network
2. Engage with the network you have built
3. Be consistent
4. Track and analyze
Four Fundamentals of all Networks
Mastering the Triad: Social Media, SEO & Your WebsiteJohn Foley, Jr. | Grow Socially | 2012
Align Tactics with Goals
Tactic Goal Key StepsFacebook Fan page Increase awareness of
services, generate leadsPost once a day; Custom Tab for demo registration
Twitter company page Become a thought leader, provide support
Post multiple times daily; share marketing-related news; active listening
YouTube Profile Humanize brand; create demand
Film weekly video of employee(s); create screencasts of customer successes
Pinterest Drive website traffic! Create boards to highlight portfolio work
Mastering the Triad: Social Media, SEO & Your WebsiteJohn Foley, Jr. | Grow Socially | 2012
Be Committed
• Social Media often requires daily attention
• Prioritize: RELEVANT Content creation, listening, & engaging!
• Measure & Adjust
Mastering the Triad: Social Media, SEO & Your WebsiteJohn Foley, Jr. | Grow Socially | 2012
Your Website: From a Static Brochure to a Sales Tool
Mastering the Triad: Social Media, SEO & Your WebsiteJohn Foley, Jr. | Grow Socially | 2012
Ready to Get Involved?
• POLL Question #2:
When is the last time you updated your website?
View Results: http://ilnk.me/GRResult2
Mastering the Triad: Social Media, SEO & Your WebsiteJohn Foley, Jr. | Grow Socially | 2012
Problem with Many Websites Today
• They are not updated frequently enough.
• The graphics, product & services listings, and text do not accurately reflect a brand’s mission statement.
• They are not generating leads.
Mastering the Triad: Social Media, SEO & Your WebsiteJohn Foley, Jr. | Grow Socially | 2012
Remember: Website is Home Base!
Integrating content creation, distribution, customer engagement, and measurement of your marketing efforts
can increase campaign effectiveness.
Mastering the Triad: Social Media, SEO & Your WebsiteJohn Foley, Jr. | Grow Socially | 2012
Website: Take it to the Next Step
• Social-friendly, searchable• Interactive
– Blogs– Comments– Landing Page– eNewsletter Sign-Ups– Widgets
• Calls to action for people to raise their hand
Mastering the Triad: Social Media, SEO & Your WebsiteJohn Foley, Jr. | Grow Socially | 2012
Use Calls to Action to Collect Data!
• Appealing to the eye
• Creative• Interactive• Different• Build your
database with registration forms
Mastering the Triad: Social Media, SEO & Your WebsiteJohn Foley, Jr. | Grow Socially | 2012
How To Improve Your Website
• Let’s look at a few practical items that you can review to identify beneficial changes.
Mastering the Triad: Social Media, SEO & Your WebsiteJohn Foley, Jr. | Grow Socially | 2012
Step 1: Consider Your Target Audience
• What benefits them?
– Is it your equipment?
– Or the solutions that you can provide?
Photo Credit: http://www.nonprofitmarketingblog.com/
Mastering the Triad: Social Media, SEO & Your WebsiteJohn Foley, Jr. | Grow Socially | 2012
Step 2: The Change Process
• What is the Process for Making Changes & Adding Content?
• Do you always need IT (in-house or outsourced) involvement?
• If so, consider making a change – CMS, different host provider.
Mastering the Triad: Social Media, SEO & Your WebsiteJohn Foley, Jr. | Grow Socially | 2012
Step 3: Lead Generation
• How many leads does your website today?
• If it’s not enough, embed more lead-generation forms!
• Add calls-to-action to all pages!
Mastering the Triad: Social Media, SEO & Your WebsiteJohn Foley, Jr. | Grow Socially | 2012
Step 4: Mobile Optimized
• Do visitors have to tap, zoom, scroll?
• Is there Flash?
• How long is loading time?
• Build a mobile website today!
Mastering the Triad: Social Media, SEO & Your WebsiteJohn Foley, Jr. | Grow Socially | 2012
Final Thoughts on Your Website
• Do not let it be static or an after-thought!
• Your website needs to be integrated into all of your marketing efforts, including print, email, social media, and more.
Mastering the Triad: Social Media, SEO & Your WebsiteJohn Foley, Jr. | Grow Socially | 2012
SEO: Getting Found to Make Sales
Mastering the Triad: Social Media, SEO & Your WebsiteJohn Foley, Jr. | Grow Socially | 2012
What is Search Engine Optimization?
• Getting found!
• Using specified keywords
• Consistently updating your content
• Using links to and from other pages and websites
Mastering the Triad: Social Media, SEO & Your WebsiteJohn Foley, Jr. | Grow Socially | 2012
Keyword Usage
• Build a well-researched list of keywords
• Incorporate in your content:– Page Titles (H1, H2 tags)– Website copy– Meta description– Image Names (Alt tags)
• Use throughout all content distribution
Mastering the Triad: Social Media, SEO & Your WebsiteJohn Foley, Jr. | Grow Socially | 2012
Content Rules!
• Google rewards fresh content --- update your website regularly!
• Create & provide content that informs, helps, and interests your audience!
• Best way to do this: start blogging.
Mastering the Triad: Social Media, SEO & Your WebsiteJohn Foley, Jr. | Grow Socially | 2012
Inbound Links
• You want: inbound links from high-authority sites (trusted, popular, PR, etc.) with relevant content.
• How do you get them?– Create share-worthy & timely content!– Ask! Link-exchange– Increase PR strategy and efforts
Mastering the Triad: Social Media, SEO & Your WebsiteJohn Foley, Jr. | Grow Socially | 2012
• Humanizing• Improves SEO
– Keywords– Links – Updated Information
• Give Expertise• Updates on Company
Activities• Sharing Information
Blogs: Crucial to SEO Success
Mastering the Triad: Social Media, SEO & Your WebsiteJohn Foley, Jr. | Grow Socially | 2012
Be Ready for Mobile Search with a Mobile Site!
• Smartphone ownership and mobile web viewing continues to rise!
• Create a mobile website that is automatically presented to the growing number of smartphone owners!
Mastering the Triad: Social Media, SEO & Your WebsiteJohn Foley, Jr. | Grow Socially | 2012
Items to Avoid
• Buying Links
• Over-using/forcing keywords – content should sound natural
• Adding so much content that your page load-times suffer.
Mastering the Triad: Social Media, SEO & Your WebsiteJohn Foley, Jr. | Grow Socially | 2012
Don’t Forget!
• Getting found is only half the battle….
… Optimize your landing pages and product/services pages to drive people down the sales funnel!
Mastering the Triad: Social Media, SEO & Your WebsiteJohn Foley, Jr. | Grow Socially | 2012
Final Thoughts
Mastering the Triad: Social Media, SEO & Your WebsiteJohn Foley, Jr. | Grow Socially | 2012
Success: Triad / Three-Legged Stool!
Expo Event8AM-6PM
Send out flyers to clients
Announce on website
Email eNewsletter (Announce)
Tell colleagues you’re attending
Send thank you cards
Enter new contacts in Excel
Mail -Monthly Newsletter
This Takes Planning: Calendar #1
Expo Event8AM-6PM
Send out flyers to clients
Announce on website
Email eNewsletter (Announce)
Tell colleagues you’re attending
Send thank you cards
Enter new contacts in Excel
Mail -Monthly Newsletter
Create Post, Link back to website
Announce on &
Comment on event’s page
Connect with Keynote Speakers on
Join in on event’s hashtag
Share speaking presentation on
Friend new contacts on
Share event article on
Share event article on
Announce booth # with video post
Follow-Up with Post & Post Pictures
This Takes Planning: Calendar #2
Mastering the Triad: Social Media, SEO & Your WebsiteJohn Foley, Jr. | Grow Socially | 2012
Wrap Up
• Start with a Plan
• Create an Online Marketing Strategy
• Incorporate Your Social Media, SEO and Website
• Measure the Results!
Mastering the Triad: Social Media, SEO & Your WebsiteJohn Foley, Jr. | Grow Socially | 2012
Resources for You
► Free White Paper on Inbound Marketing!► http://InboundMarketingWhitePaper.com
Mastering the Triad: Social Media, SEO & Your WebsiteJohn Foley, Jr. | Grow Socially | 2012
Have More Questions?
• Visit us at Booth 1071 and 1072!
• We are in the Marketing Pavilion.
Mastering the Triad: Social Media, SEO & Your WebsiteJohn Foley, Jr. | Grow Socially | 2012
Q & A / Contact Me!: http://ilink.me/JR
iFlyMobi.com
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