mastering social media strategies

Mastering Social Media Strategies

2009Phot

o by

Matt

Ham

m

BUSINESSES USE SOCIAL MEDIA TO…

Build company brand & facilitate PR Drive Web traffic and conversions

o Engage with customers & prospects

©Copyright 2009 RSACorp

LET’S TALK TARGET AUDIENCE

Of 30 million LinkedIn users, nearly 60% have incomes of $93,000 or more

Twitter surpassed 21 million users in June 2009

Facebook has 250 million users worldwide

Houston is in the top 15 cities using Twitter


THE RULES


THE RULES

Strategy

CommitmeNt

CoNsisteNcy

What are your objectives for social media?

o Brand Awareness

o Website Conversions

o Customer Relations

o All of the Above?


Who do you want to connect with?

Think…

influencers

channels

AND

prospects


COMMITMENT

You have to stay committed to maintaining your blog and social accounts. There’s no point in creating them just to let them sit.


CONSISTENCY

Develop a schedule of “social media” time

Answer messages Network for new contacts Listen to conversations Share relevant content Comment on other content



OK, WHERE DO I START?

TO BLOG OR NOT TO BLOG…


You have a product or service that people care about. You can have a

blog.

BLOGGING FOR BUSINESS


• Pick a platform: Wordpress, Typepad, Blogger

• Start with 10 blog posts on subjects relevant to your

business

• Search engine optimize your blog posts with keyword links

• Post regularly: At least once a week

• Develop an editorial calendar to keep posts on a schedule

• Engage employees that are enthusiastic about your

company

• Be proactive: Brainstorm a list of story ideas

• Pay it forward: Comment on other people’s blogs


PROMOTE YOUR BLOG

Integrate

With

Twitter

Twitterfeed.co

m

©2009 RSACorp

Post

Blogs

On

Linkedin


Email Signature

Business Cards

Letterhead

eNewsletter

Company Website

RSS Feeds

Holly GunnMarketing ManagerRSA Corp – IT Strategy, Services & StaffingDirect: (281) 956-2222 • Cell: (832) [email protected] • @rsacorp • www.rsacorp.com *For insight on leveraging technology to solve business pain and drive competitive advantage…visit our blog at www.PartnerIT.com

PROMOTE YOUR BLOG

Upload a professional picture

Use keywords in your profile descriptions

Add connections

Customize your invitation message

Tell people why you want to connect. Be honest.

Promote your account

Email signature

Your blog’s “About” page


Target audienceo Organizationso Interestso Media Outlets

Weekly/Daily digests

Share blog posts as news articles

Engage in discussions


Questions & Answers


SIX WAYS TO LEVERAGE TWITTER


Listen to your brand Promote your content Research industry trends Expand your network Strengthen relationships Share link love

WHAT DO I TWEET ABOUT?


o Instead of answering the question What are you doing? answer the question, What has your attention? or What interests me right now?

o Have more than one twitterer at your company

o Ask questions. Twitter is GREAT for getting opinions.

o Follow interesting people. If you find someone who tweets interesting things, see who that person follows and follow them. www.Twellow.com

o Tweet about other people’s stuff. Even if it doesn’t directly impact your business, it makes your followers feel like you’re not “that guy,” only tweeting about yourself.

o When you talk about your stuff, make it useful. Share advice, blog posts, pictures, etc.

o Share the human side of your company. If you’re bothering to tweet, it means you believe social media has value for human connections.

o Integrate your blog RSS with Twitterfeed

o Publish latest news headline with a link to your press release

QUESTIONS?

About RSA CorpRSA Corp is a business technology services firm that solves business

problems and helps companies grow, through technology. Managed IT Support Business Technology Solutions IT Staffing ERP Systems Integration


@HollystarPR

Holly Gunn

www.linkedin.com/hollyegunnHolly GunnMarketing Manager

mastering social media strategies

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