How Maslow’s Hierarchy of Needs Can Improve Your

MarketingGabriela Taylor

Ever heard of the term “Sex Sells”?

SEX is a very basic instinct that drives every

person at their most primal levels

Maslow’s Pyramid of Needs has many levels, but at the base are the

physiological needs.

Once these needs are met, there is an ascending order until a person reaches the pinnacle, which is the

need for personal growth or self actualization.

The easiest to market are the basic needs because everyone needs food, clothing, and a safe place to sleep

The marketing for housing often shows a family playing in the yard and then entering the house to sit around the

kitchen.

Why not just show the house by itself?

Example

Once a person has reached the top level, they no

longer feel a satisfaction from the material,

but start to seek out self-improvement courses or

travel for new experiences

Morality

Creativity

Potentiality

The final tier in Maslow’s hierarchy

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GABRIELA TAYLOR- Author, Marketer & Holistic Business

Coach -I help entrepreneurs discover and

fully live their purpose and business ambitions through powerful one-on-

one coaching, consulting and transformational workshops

VISIT GABRIELATAYLOR.COM