marketing your green credentials
TRANSCRIPT
Marketing Your Green Credentials
Fiona Humberstone, July 2010
Agenda
• What does “green” mean to your business? • Your brand strategy/ core message
• CommunicaAng your green credenAals: • Through design • Through social media
• Through your people • MarkeAng literature
What makes a green business?
Green
Reducing your impact on the environment
Behaving in a socially responsible manner
Being financially sustainable
Why green?
• Customer engagement • Employee aLracAon & retenAon
• Point of difference • Your values • Cost saving
A'tudes to green
Socially responsible to the core
Occasionally buy organic
Indifferent
What shade of green is your business?
What’s your core purpose?
• What drives you in your business? • What’s your point of difference?
• Why do your clients buy from you?
What’s your green policy?
• Waste
• People • Finances • Resources • Giving back
Communicating with passion Energy, convicAon and integrity
Colour psychology
• Integrity • ALracAon • Engagement
Spring
• Bubbly • CreaAve • Outgoing • Bright • Forever young • Great communicators • Spontaneous • Quick thinking
Summer
• Organised • Efficient • Graceful • RomanAc
• AspiraAonal
Autumn
• Passionate • Community • Family • Integrity • Substance • EducaAon • Heritage
Winter
• Strong • Dynamic • Efficient • Precise • Excellence • Market leader • Powerful
Social media Internet with integrity
People AcAons speak louder than words
Showing Off
Marketing your green credentials
• Define your brand strategy • Communicate with passion & purpose
• Get your team involved
• Use design to add cohesion and convicAon
Fiona Humberstone @fionahumberston [email protected] www.flourishstudios.co.uk/blog