marketing options international credentials

LONDON • SAN FRANCISCO • SINGAPORE • SYDNEY © 2011 Marketing Options Limited. All rights reserved

Credentials 2011

www.mointernational.com


The B2B Technology Marketing People Just like You

Fully integrated B2B Technology Marketing agency with over 23 years’ experience

International presence – offices in London, San Francisco, Singapore and Sydney

Three core centres of service excellence – MOI Digital, MOI Live, MOI Direct – delivering results-driven brand awareness, lead generation and business retention campaigns

Trusted partner for over 25 active technology clients – average 5+ year relationship, 100% repeat business

A talented team of 35 experienced technology marketers – intelligent and imaginative people who can act as an extension of your marketing team

Solid and stable business infrastructure – 5th fastest growing B2B marketing agency in 2010*

Industry recognition – finalists in the B2B Marketing Agency of the Year 2010 awards

* 2010 B2B Marcom Agencies League Table

Credentials 2011 | Version 1.0 |


International CapabilityCombining global reach with local understanding

Global infrastructure – people, processes, presence


Advising and supporting clients with planning, management and delivery of global, regional and local marketing campaigns.

• Brand and message consistency

• Campaign management and delivery efficiencies

• Understanding of social, economic and cultural differences

• Multi-lingual services – localisation, translation, telemarketing

• Scalable resource – react quickly and flexibly

B



Service ExcellenceInfluencing your audience in the most effective and engaging ways

MOI Digital

MOI Live

MOI Direct

Strategic advice & planning

Creativity and Content

End-to-end project management

Strategic advice & planning

Creativity and Content

End-to-end project management



Reaching and Influencing Customers OnlineWhen and where it counts

MOI Digital

Digital & Social Media Services

Email marketing (HTML, SMS)

Banner advertising & advertorial

Search marketing

Search Engine Optimisation

Websites, microsites, landing pages –design, build & maintenance

Tracking, measurement and analytics

eZines and eBooks

Video content and streaming

Flash animations, webinars, webcasts, podcasts, video

Surveys, polls, forms

Social media strategy – advice, listening reports, buzz monitoring, releases

Social media engagement – blogs, forums, LinkedIn, Twitter, Facebook



End-to-End Event ExpertiseMemorable engagement, carefully tailored

MOI Live

Delegate & Event Management Services

Audience generationVenue search & negotiationRegistration & confirmation servicesTravel & accommodationSpeaker managementTheming & entertainmentOn-site managementDelegate badges, packs, collateralTechnical production & AVStand build, graphics, traffic driversMerchandise, giveaways, competitionsQuestionnaires, feedback formsFollow up – attendee reports, speaker presentations

Conferences & seminarsTrade exhibitionsBreakfast briefingsExecutive networking dinnersDrinks receptionsMulti-city roadshowsGala dinners & award ceremoniesHospitality & reward incentivesProduct launchesAGM’sSales kick-offs & internal trainingChristmas & Summer parties



Direct Marketing & Customer NurtureGenerating demand. With a personal touch.

MOI Direct

Brand Awareness, Lead Generation & Thought Leadership Services

Brand build, identity & development

Data intelligence, build & validation

Direct Mail – DM, eDM, eZines

Content creation, copywriting , Copyediting

Creative design and artwork

List research and purchase

Sales collateral – white papers, brochures, case studies

Print and mailing fulfillment

Surveys, Questionnaires, Polls

Telemarketing

1-2-1 Nurture Programmes, – high impact CRM

Media advertising and lead capture –online and offline



Sector MarketingWelcome to our neighbourhood

Vertical Knowledge

Public sector

Financial services and banking

Telecommunications

Healthcare

Insurance

Retail

Manufacturing

Life sciences

Professional services

Media and entertainment

Technology

Utilities

Construction

Transport and logistics

Travel and hospitality

Technical Understanding

SOA

Content management

Business intelligence and analytics

BPM

IT consultancy

Data warehousing

Information security & identity management

Governance, risk and compliance

CRM

Testing

ERP

Systems integration

Cloud computing

OnDemand/Hosted Services

IT Infrastructure Services (IT IS)

Examples of media associations and publications we partner with to integrate into your marketing activities:


Our Approach, Our Difference The B2B Technology Marketing People. Just Like You.

We develop partnerships with you, not your organisation

Added value B2B technology marketing insight and understanding

Services managed and delivered in-house

One senior point of contact throughout

Understand the importance of reliability and accountability

People – professional & dedicated marketing experts who love what they do (0% Staff turnover*)

* March 2008 to date



Client EngagementSupporting the world’s leading technology organisations


David HawardCEO

Vanessa Cheal Managing Director

Lilah Walker International

Director of Events

Phil PayneChairman

Barry Killick Creative Director

Jo SmithStrategic Business

Director

Andrea AllenBusiness & Operations

Director

Stuart MorganDigital Marketing

Director

Client Services Team(MOI Digital, MOI Live, MOI Direct)Creative Studio Accounts Payable

The MOI Management Team

Jenny ConwayAccount Director

APAC

Laura NolanBusiness

Development Director


Learn more about MOI

Tel: + 44 (0)1932 233000Email: [email protected]: www.mointernational.com


Appendices

Marketing Options International works with intelligence and passion to deliver the best possible outcomes for our clients. Here are some recent

examples of how we have successfully addressed their challenges…


Oracle's Policy Automation solution for the Public Sector is an innovative, scalable product family designedto enable fairness, consistency and cost-efficiency in a key area, for government agencies throughout the world. With new releases in 2010 ,Oracle wanted to raise awareness, evoke interest and generate sales pipeline amongst UK Public Sector decision makers.

Marketing Options International devised a themed, tactical online campaign offering free download of an exclusive Policy Automation Crisis report, produced by the Economist Intelligence Unit.

We ran off-page advertising, advertorial, text links, newsletter alerts and banners. Results were exceptional: 1000+ click-throughs in 1 month and the lead generation target exceeded by 300%.

Case Study ExamplesClient: Oracle Corporation UKCampaign: Public Sector eMedia Campaign – Lead Generation


Cognizant needed a high profile exhibition stand, drinks reception and evening gala dinner. Marketing Options International provided both strategic and practical solutions to develop a completely integrated exhibition campaign encompassing both electronic and physical invitations to a highly targeted database, pre-event planning and execution of the exhibition space and evening dinner.

We worked with Cognizantto develop a theme that provided a ‘high performance’ message which tied perfectly to the brand. This ran through all pre-event communications and allowed for eye-catching graphics and activities on site – complete with a snow machine and snow bar! The event directly generated 127 pan-European leads which developed into valuable business opportunities.

Case Study ExamplesClient: CognizantCampaign: Gartner BI Summit, The Hague


Following our successful launch of their international brand in the UK, Crystal CG International wanted to host a networking event to display their ground-breaking 3D visualisation capabilities to their target audiences. We designed a creative audience generation campaign featuring a stunning 3D grasshopper image, warm colours from the brand palette and a light, summery copy theme.

100 guests joined Crystal CG for the Open House event at their London Office. An initial engagement invite emailed to 196 existing customers and prospects achieved a 45% open rate with 12% response. An equally successful, targeted follow-up mailing resulted in 77% of the required numbers being reached – topped up by a third email to a new list.

Case Study ExamplesClient: Crystal CG InternationalCampaign: Summer Networking Party


Careline Services recruited Marketing Options International to develop a powerful new brand identity.The company had become a leading UK provider in its field, but the brand had little marketplace recognition despite an impressive blue-chip client list. Business opportunities were generally limited to word-of-mouth, because the value proposition was misunderstood.

Working closely with senior management, we designed a new visual style and strapline that is instantly clear and recognisable by the audience. We developed a search-optimised website and collateral materials including sales brochures, case studies, stationery and brand guidelines. Launched in 2009, the new brand has received positive acclaim from prospective clients and the media.

Case Study ExamplesClient: Careline Services LtdCampaign: Brand Re-design & launch


Oracle User Productivity Kit (UPK) is a collaborative platform that enables enterprises to accelerate the new software adoption among end users. Following an acquisition, Oracle launched a new version of UPK with a more extensive feature-set that could generate vast up-sell and cross-sell opportunities. Marketing Options International were briefed to raise awareness throughout key global markets.

Using the creative theme‘Get Productive from Day One’, we developed a targeted email marketing campaign with the objective of driving the audience to register and attend a live interactive UPK webinar. During a 4-week period, the email campaign achieved an average 17% click-through rate, leading to 680 prospects registering to attend the live webinar, resulting in a 64% show rate.

Case Study ExamplesClient: Oracle Corporation USCampaign: “Get Productive” Webinar Lead Generation Programme


Following their recent acquisition, Oracle and Sun had to ensure their two exhibition spaces at Healthcare trade show WoHIT 2010, originally planned as separate entities, became a complementary presence. Using the very latest 3D exhibition planning technology, Marketing Options International developed two eye-catching stands, reflecting each brand while ensuring consistency between designs.

Our on-site team ensured a quality experience throughout the show – managing collaterals and using multi-faceted messaging to drive delegates between both stands. We also organised an executive networking dinner at an exclusive venue, where delegates dined al fresco high above Barcelona, which was a huge success with 80+ attendees.

Case Study ExamplesClient: Oracle Corporation EMEACampaign: WoHIT 2010 Exhibition, Barcelona


EMC wanted a senior level lunch for Government sector IT executives. We were briefed to provide event management, external speaker sourcing, partner sponsorship and event communications. We developed a series of creative elements from tactical emails and web banners through to onsite branding and collaterals – and sourced Peter Costello, MP, as the relevant speaker.

The event achieved 96 registrations with 85 attending on the day. Every delegate who filled out their feedback form received a signed copy of Peter Costello’s book, hand-delivered via a one-to-one meeting set up by the account manager or sponsoring partner as part of the event follow-up.

Case Study ExamplesClient: EMCCampaign: Government Networking Lunch, Canberra


Verint asked Marketing Options International to help launch a business development campaign within their partners, BT. The campaign aimed at increasing awareness of the join Verint/BT proposition to drive opportunities, targeting IT and Operations decision-makers in UK Contact Centres. We designeda series of eNewsletters on the topical theme ‘Survival Skills for Tough Economies’.

The eNewsletters were sent over 2 months and offered latest tips, best practices and technology advice on running contact centres efficiently during economic turmoil, with supporting brochures and white papers also provided. The campaign culminated with an executive breakfast briefing at BT Centre. Overall we generated 300+ leads and attracted 75 high quality delegates to the event.

Case Study ExamplesClient: VerintCampaign: “ Survival Skills in Tough Economies” eNewsletter Series


Oracle Update | Version 1.0 |

To increase awareness and influence within the UK FTSE 100, salesforce.com wanted to launch a new marketing initiative that inspired 250 targets to book a personal meeting to discuss their CRM requirements. Marketing Options International were briefed to develop a highly creative 1-2-1 campaign that would gain the attention of senior decision makers in these organisations.

Using a large toy dinosaur for impact, we rolled out a highly targeted multi-touch DM, eDM and telemarketing campaign on the theme ‘CRM systems on the edge of extinction’. The campaign was extremely successful and resulted in a seriesof meetings being booked and a $250k contract secured.

Case Study ExamplesClient: Salesforce.comCampaign: 1-2-1 Lead Generation DM


Recent Client Testimonies

“ Marketing Options International have been excellent in providing support across tight budgets and other operational constraints without any compromise in marketing outcomes. They have become a trusted partner, extending our marketing bandwidth, skills and capabilities.” Ian Gardner, Senior Director Marketing, APAC, Enterprise Market Group, Alcatel-Lucent

“ It is always a pleasure working with Marketing Options International. They are always 100% available to support me in my event needs. They raise the bar for customer service.” Arianne Hardt, Senior Marketing Manager, Oracle Corporation.

“Knowledgeable and responsive from the outset, Marketing Options International have quickly got to grips with our business and website requirements.” Lucy Freeman, Marketing Manager, Crystal CG International

Marketing Options International always keep sight of the objective: greater awareness means increased client base.”David Cotterill, UK Marketing Director, Steria

“ Everyone said our event was the best they've ever attended. I have to say: A major team effort. I couldn't have done it without you. Marketing Options Rocks!”. Brendan McErlain, Head of UK Marketing, Software AG.

“Marketing Options are professional, detailed and responsive. Not only did I enjoy working with the team but our event went extremely well – surpassing the goals we had set out to accomplish.” Nicola Bogle, UK Marketing Manager, Software AG (UK) Ltd

“I would recommend Marketing Options' down-to-earth approach. They understood our requirements, drove the process and supported us throughout.” Roger Beadle, Marketing Manager, Careline Services

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