The road we’re on...

Automotive Marketing Experts

Driving your success

CMB builds brand equity, drives sales and helps create new business opportunities for automotive OEMs, Tier 1 and 2 suppliers and the aftermarket.

Harmonising marketing strategy with sector expertise and intelligent, focused communications, we manage campaigns, from conception to delivery, across multiple channels.

We speak your language and, more importantly, that of your customers. And because we understand the complexities of the automotive industry and its supply chain, our clients benefit from an efficient marketing partner who can hit the ground running on any project.

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Some of the brands we work with

Our work consistently helps our clients benefit from:

• Strong, credible and differentiated market positioning

• Increased brand equity

• Improved brand visibility and a wider reach

• Greater market share

• Positive PR and media buzz

• More new business wins

• Successful transfer of technology into new markets

• Successful exports and overseas market penetration

• More profitable business operations

“CMB worked closely and constructively with

us on two intense and demanding projects.

Their sector experience and expertise enabled

us to create precisely tuned brand messaging

and marketing collateral. The core content

created with CMB Automotive will steer future

brand communications.”

Jo Seaton, Corporate Relationship Manager -

Pentana Solutions

What we offer

• Brand development

• Brand strategy

• Marketing strategy

• Marketing communications

• Graphic design

• Campaign deployment

“We chose to work with CMB due to their

experience and expertise in the automotive industry.

They looked at our brand positioning, and helped

Vortex grow from a motorsport specialist to an

automotive aftermarket supplier. Their continued

marketing support has also helped us to transfer

our technology to other markets, winning contracts

in the military and public fleet sectors.”

Barry Mead, Managing Director

Vortex Exhaust Technology

Crossing borders

Based smack-bang in the middle of two of the world’s most important automotive centres, we call both Silverstone in the UK and Detroit, USA home.

Working across all EMEA regions, North America and Australia, we have extensive experience in multi-lingual communications and a clear understanding of the significance of local cultures on business procedures. It’s key to get these elements right when trying to sell in a global market and CMB have the presence, experience and expertise to help you take this journey.

“CMB Automotive Marketing have consistently provided Cummins with the highest quality marketing and support, demonstrating a real understanding of our business, markets and brand. Over more than 6 years, they’ve made a significant contribution to a wide range of projects and they are a key part of the on‑going success of our European operations.”

Mark Dunk, Marketing Manager, Europe

Cummins

The road we’re on...

If brand positioning is about differentiating yourself from the competition and offering something no one else can, then we’re perhaps our own best case study.

With automotive experience since we started and recognising the need to deliver real value to our clients, we stuck our flag in the ground and claimed automotive, its supply chain and aftermarket as our territory.

And so we built and built and built on that ground, always developing deeper expertise and clearer understanding of the industry. We’re still building now, still learning, still growing stronger and expanding globally - and our clients benefit from all we have learned.

Along the way we’ve passed many opportunities to wander into other territories. As tempting as these may have been at the time, they would have watered down, compromised and distracted us from developing the expertise needed to achieve our goal;

To be the go-to agency for the automotive sector

Chris Bowers - Director

Tim Foster - Project Manager

Key Team Members

What we’re all about...

RelevantWhen we accept that change is inevitable, the need to remain relevant becomes paramount.

So we drive our clients and ourselves to explore new territory, adopt new technologies and where necessary, embrace the change needed to remain relevant in an ever changing world.

ConnectedWe live in the connected world - digitally, professionally, socially and internationally.

Being better connected gives us the knowledge, experience and the culture to solve business problems better. And by connecting our clients with their customers, we create better business opportunities for everyone.

DrivenDriven is our industry – our only industry. With deep automotive expertise, we’re able to see the bigger picture, understand your problems and draw on experience to efficiently find the right solutions.

We are driven - to seek out new challenges, to continually improve, to find and share success.

Case Study - Cummins

Cummins Inc. is a global power leader and the world’s largest manufacturer of diesel engines. With global manufacturing and support, Cummins powers more types of equipment in more markets than any other engine company.

Working with Cummins for over 6 years in Europe and North America, having originally been contracted to implement the new brand throughout European markets, CMB have implemented large scale communications campaigns in over 15 countries across Europe and in 13 languages.

Taking the role of ‘Brand Stewards’, CMB work closely with Cummins to enforce brand standards, build awareness and create positive brand associations. This is achieved through carefully planned and executed marketing communications that deliver key messages to customers, distributors, dealers, stakeholders and internal employees.

The work we have produced for Cummins includes:

• Marketing and sales materials

• Advertising

• Copywriting

• Exhibitions and events

• Digital marketing: website, email, video

Case Study - Cummins (continued)

Our achievements include:

• Successful brand stewardship, raising awareness and creating positive associations. Added to the overall value of the Cummins brand.

• Helped Cummins communicate the restructuring of the Cummins MerCruiser Diesel (CMD) brand without losing market share.

• Organised and managed an extremely complicated and commercially sensitive internal communications programme on restructuring of Cummins management teams. We delivered internal communications bulletins simultaneously to over 1000 Cummins staff, throughout 15 countries, in 13 different languages and 3 time zones.

• Successful launches of new QSB6.7 and QSK95 engines throughout Europe.

• Creation of Cummins Europe’s ‘Legendary Service’ campaign which has subsequently been adopted for use globally.

CMB continue to work closely with Cummins across Europe and have recently expanded our role, providing marketing support in North American and Global markets.

Although we are not able to disclose figures and information relating to the performance of marketing activity for Cummins, we do feel this testimonial goes some way to proving the value of the work we do...

CMB have contributed a great deal towards Cummins’ success in Europe. Their expert support and creative thinking has ensured the Cummins brand has been consistently and professionally represented in all our marketing communications. By maintaining Cummins brand integrity, CMB help us deliver our marketing messages more effectively to customers and also internally to staff and stakeholders. The overall effect on sales, brand loyalty, customer retention and awareness shouldn’t be understated.”

Mark Dunk – Marketing Manager, Europe

Cummins

Case Study - Zeta Automotive

Zeta Automotive designs, develops and supplies cutting-edge autonomous control systems for commercial vehicle fleets. They were acquired by Arriva PLC in 2013, following successful trials of their flagship product, EconoSpeed Connect.

Seeking greater commercial viability beyond the bus and coach market, Zeta turned to CMB to develop a brand strategy to achieve penetration in additional markets.

CMB worked with Zeta to identify commercially viable industry sectors; Bus & Coach, Multi-Drop Light Goods Vehicles and Refuse/Recycling Operations. We identified each sector’s unique demands and developed a tailored approach to deliver sector specific messaging and communications, including:

• Development of key messages

• Website, SEO and landing pages

• Fuel saving and data capture app development

• Email communications

• PR and Social Media campaigns

• High-profile presence at key industry trade shows and events

• Advertising

• Direct marketing

Significant achievements include:

• Secured contract to trial EconoSpeed Connect with a major UK bus operator.

• High profile contract with Transport for London, testing Intelligent Speed Adaptation.

• Various contracts with public sector organisations fitting EconoSpeed for refuse and recycling fleets.

• SEO placing Zeta’s website on the first page of the SERPs (Search Engine Results Pages) for most of their key search phrases, increasing website traffic and engagement.

Our work with Zeta Automotive is ongoing and we continue to drive great results from their marketing.

“CMB Automotive have played a vital role in the development of our longer term strategy, brand development and marketing assets. With a thorough understanding of our core markets, they have been instrumental in identifying and highlighting our main benefits for these areas, making a significant contribution toward our ongoing success.”

Lauren Popplewell, Marketing Manager Zeta Automotive

Case Study - DCE Inc.

DC Electronics is a leading manufacturer of custom made electrical systems to the motorsport industry. Based in Maldon, Essex and Mooresville, USA, their products are used by race-winning teams in Formula 1, NASCAR, Le Mans Endurance Series, World Rally, Superbike and F1 Powerboats.

CMB were engaged by DCE to create a marketing campaign specifically for the US arm of the company, and based around the Performance Racing Industry (PRI) Trade Show in Indianapolis.

CMB worked closely with DCE to identify key objectives and deliver them through an intelligent marketing campaign, which included:

• Development of “The Winning Formula” campaign theme

• Design and build of specific website landing page linked to digital marketing channels

• Highly personalised direct marketing campaigns aimed at existing leads and “opening doors” to desired clients

• Strategy and deployment of social media campaign

• High-profile support on the ground at the PRI Show, including networking and introductions to CMB contacts, helping to create strong sales leads

• Press releases

Significant achievements include:

• Enforced brand profile and positioning

• Improved overall effectiveness of DCE’s participation and presence at PRI show

• Launched two new Electric Power Steering Products to the US market

• Increased sales leads and introductions to new clients

• Built greater brand presence in the US motorsport market

Our work with DCE in the US achieved results beyond their expectations, and has led to CMB expanding marketing support across the UK and Europe.

“CMB challenged our existing marketing ideas and gave us confidence to engage with new strategies. The campaign they produced dramatically improved our brand profile with key targets in the US motorsport market. They were the defining factor in our most successful trade show to date, delivering invaluable leads and introductions to new clients.”

David Cunliffe, CEODCE Inc.

How can we help you?

CMB Automotive Marketing Limited

Innovat ion Centre , S i lverstone Park , Northamptonshire NN12 8GX UK

t: +44 (0) 1327 856102 e: studio@cmbautomotive.com www.cmbautomotive.com