AGENCY CREDENTIALS2016

Who We Are

Who We Are

IMP provides the most effective and measurabledigital marketing solutions to build brand awareness,increase revenue and growth sustainably fororganizations across sectors.

Who We Are

We are pioneers in applying Inbound Marketingmethodologies to generate and convert leads intosales effectively, especially for companies inServices, Education and Training industries inVietnam.

Inbound Marketing Methodology

Inbound Marketing refers to marketing activities that bring visitors in, rather thanmarketers having to go out to get prospect's attention.Inbound marketing earns the attention of customers, makes the company easy to befound and draws customers to the website by producing interesting, useful andrelevant content.

Inbound Marketing Benefits

Create and maintain naturally a top-of-mindpresence by continuously providing useful andrelated content to potential customers’ needs andinterests.

Inbound Marketing Benefits

Save cost by focusing on spendingresources (time, money and effort) onpeople who are highly potential ofbecoming brands’ customers.

Inbound Marketing Benefits

Improve customer relations (hence sell more of yourproducts and services) by providing customer-centriccontents and activities.

Our Core Values

Playful Accountable Client-Focused Thriving

What We Do

Capabilities

Marketing Consulting& Strategy Development

Websites & Landing Pages Development Search Engine Marketing

• Marketing & Brand consulting• Marketing Strategy

• Website• Landing page• Blog

• Search Engine Optimization (SEO)• Adwords• Google Display Network (GDN)• Advanced targeting (Remarketing,

Context, Topics, etc.)

Capabilities

Social Media Marketing Email Marketing Design

• Facebook fanpage management• Content development• Driving Engagement

• Facebook advertising• Other channels (Instagram, Zalo, etc)

• Email marketing system deployment• Email design, content development

and management

• Brand identity packages• Websites & Apps• Brochures/Flyers• Banners

Capabilities

Content Development Public Relation

• Websites, Landing pages• Brochures, flyers• Social media contents (text, visual, games, etc)• Blog posts• Emails• Whitepapers, ebooks, etc.

• PR Planning• Editorials• Booking (online & print)

Capabilities

Sales Development(via Partner)

Market Research(via Partner)

• Sales process development• Sales training & coaching

• Quantitative• Qualitative• Retails measurement• Online research

Flagship Solutions

Search Engine Optimization (SEO) Content Marketing Online AdvertisingDigital Marketing

Strategy & Consulting

Our Clients & Partners

Our Clients – Education & Training

Our Clients

Why They Chose Us

• We start every project with a bigger picture, from ourclients’ positioning, their target audience, the expected goalsand other marketing activities, to make sure our works wouldfit well into an integrated marketing plan, and contribute tothe bottom line result.

• We do what works. Besides doing our best to meet thecommitted KPIs, IMP always aims for tangible businessresults such as getting more customers, increasing revenueand conveying meaningful brand messages to targetedaudience of our clients.

• We constantly track our campaigns’ performance, toensure everything is on track, and flexibly make changes ifneeded. And our client service team is always in ready modeto listen to your feedback and provide necessary consultancy.

Why They Chose Us

• Our members have never ceased to learn the newestmethodologies, technologies or best practices from successfulcampaigns, both local and worldwide, and apply them toincrease the effectiveness of our clients’ marketing activities.

• Besides digital solutions, IMP’s strategic partners canadd great values to our projects by providing business,market and consumers’ insights which would become thefoundation of a more effective marketing campaign; orstrengthening your sales team with necessary training,coaching and standardized sales processes.

Our Clients

“IMP is a professional and enthusiastic marketing team. They don’t hesitate to makechanges to bring about a better result. Their approach had effectively helped us recruit14 new children within only one and a half month. Pandakids School’s managementboard has been very please with their performance and decided to let them take care ofall of our marketing activities.”

Ms. Hong Do – Managing Director | Pandakids School

“I am really please with their strategic thinking, passion for their jobs and practicalapproaches. During the time of our cooperation, IMP has always planned and aimed toreach for business goals which matter most. And they successfully proved that ourmarketing budget is an effective investment, which can help Wow Art thrive sustainably.”

Mr. Nguyen Bui – CEO| Wow Art

Our Clients

“We saw great potential from the team. They managed to deliver the result under reallyshort deadlines while providing extra value in suggesting format and settings thatimproved our project even further. I’m looking forward to collaborating again with teamIMP.”

Mr. Frederick Chanut – Managing Director | In Marketing We Trust

“IMP’s professional process in consulting and executing have improved AiiM’s Sales andMarketing performance, especially in term of digitalizing and standardizing our system. Iam really grateful that we have a partner that possesses that much experiences andunderstandings for the education and training business industry.”

Mr. Dung Nguyen – Business Director | AIM ACademy

Our Works

Integrated Marketing

Brand Counsultancy:• Brand RepositioningWebsite Development:• Designing Wireframe• Copywriting • Shooting Photos• Designing Layout• CodingDevelop & Manager Social Channels:• Facebook• Youtube• Flickr• Email

Running Sales Campaigns:• New School Year 2014• After Lunar New Year 2015Content Development:• Social Media• Blog• Enewsletter

www.pandakidsschool.vn | www.facebook.com/pandakidsschool

Integrated Marketing

Brand Counsultancy:• Brand RepositioningWebsite Development:• Designing Wireframe• Copywriting • CodingRunning Online Campaign:• Sound of Universe• Summer 2015• ABRSM

Content Development:• Social Media• Blog• Enewsletter• Live update offline campaigns

www.neokid.vn | www.facebook.com/neokid.vn

Integrated Marketing

Brand Counsultancy:• Brand RepositioningDesign:• Brand identity packageSales Kit Development:• Brochure & Credential Presentation• Wireframe, Copywrite, DesignOnline Channel Development:• Blog• Linked In

Launching New Product:• Develope new product

concepts: Social Inisght• Design brand identity• Design Saleskit: Flyer,

Presentation Slide• Direct Sales Campaign:

Tailored Reports &Direct Mail• Product Launching Event:

Concept, Format, Design

www.gcomm.com.vn | www.blog.gcomm.com.vn

Website Development

Returnbased Data First Social Insight

Neokid Pandakids Vietnam Coaching Institute

Brand Identity & Sales Kit Development

GCOMM GCOMM

Social Media & Content Development

Pandakids Fanpage Pandakids Fanpage Content

Online Campaign

Our Team

Our Team

IMP was founded by an experienced team with manycombined years of working for top multinational andVietnamese organizations, across many sectors.After periods of leading, managing and executingmarketing and sales activities, we understand andfeel the challenges and needs to implement effectiveand measurable marketing programs with limitedresources.Our mission is to develop and implement strategiesand systems that can help businesses in differentindustries increase revenue, build brand awarenessand grow effectively and sustainably.

Core Team

Quan VoManaging Director

8 years of experience

Huy VoTechnical Director

7 years of experience

Quynh PhamCommunication Director

7 years of experience

146 bis Nguyen Van Thu, Da Kao WardDistrict 1, Ho Chi Minh City, Vietnam

www.imp.vn | contact@imp.vn