marketing with qr codes; jolt & bolt 01_12_2012
DESCRIPTION
QR, or "Quick Response", codes are everywhere! But the question is, do they belong in your marketing mix? This presentation covers: - What they are; - How are they generated; - How to leverage them; and - What are the risks? Visit site-seeker.com and be sure to sign up for our 15 minute search and social webinar series that broadcasts every Thursday at 10am EST. Go to joltandboltwebinar.com to reserve your spot today!TRANSCRIPT
presented by
presents
QR CodesBringing Offline Prospects Online
Kathy HokunsonJanuary 12, 2012
Broadcasting LIVE from . . .
Site-Seeker, Inc. 2011
What is a QR Code?
Site-Seeker, Inc. 2011
QR Code Readers
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But do people know?
Site-Seeker, Inc. 2011
79%of peoplehave not heard of a QR code.
but 81%of people have seen a QR code.
50%of smartphone owners
have scanned a QR code.
18%have made a quick purchase.
Curiosity& information gathering
are the top reasons to scan codes!
According ChadwickMartinBailey.com
Safety & Viruses
Site-Seeker, Inc. 2011
• The simple act of scanning a QR cannot infect your smartphone device.
• The worst it can do is lead you to a landing page that asks you to download an App that could be malware.
• Non-existent issue for iPhone users. All apps in AppStore are security tested by Apple.
• Bigger issue for Android devices. Google does NOT screen apps that are in marketplace.
• Viruses will always be relevant to specific platforms where security holes maybe found.
Generating Codes
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Today’s BOLT BUZZ WORD
INTERSECTS
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Effective Landing Pages
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Effective Landing Page
Site-Seeker, Inc. 2011
• According to IonInteractive.com– You have to set expectations that there is something
more beyond the ad. Continue the experience.
• Top Tips for Landing Pages– Mobile optimized.– “WOW” experience.– Be specific.– Message matches ad or
info on printed piece.– Make & keep promises.– Conversion focused.
Picture from 2d-code.co.uk/ketchup-qr-code/
When to use a QR code?
Site-Seeker, Inc. 2011
• Send an event invitation with ics event file• Contact information• Use mailto: tags to send an email• Allow to call a number• Instant in store coupons• Drive to a mobile url• GET CREATIVE!!
So what???
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Resources
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Articles that we referenced for today’s Jolt & Bolt came from:• ION• Flyte• 2d code• 1to1 Media• Chadwick Martin Bailey• Google• Blueliner
You can access all of them at the link bundle:
http://bitly.com/AkF3Yy
Questions?
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Site-Seeker, Inc. 2011
Reserve your weekly spot today!
Register at site-seeker.com
Site-Seeker, Inc. 2011
Download the Slide Deck @
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Thank you for joining us!
Don’t forget to enter today’s BOLT BUZZ WORDat joltandboltwebinar.com
You could win a $50 Amazon.com Gift Card!
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