presented by
presents
QR CodesBringing Offline Prospects Online
Kathy HokunsonJanuary 12, 2012
Broadcasting LIVE from . . .
Site-Seeker, Inc. 2011
What is a QR Code?
Site-Seeker, Inc. 2011
QR Code Readers
Site-Seeker, Inc. 2011
But do people know?
Site-Seeker, Inc. 2011
79%of peoplehave not heard of a QR code.
but 81%of people have seen a QR code.
50%of smartphone owners
have scanned a QR code.
18%have made a quick purchase.
Curiosity& information gathering
are the top reasons to scan codes!
According ChadwickMartinBailey.com
Safety & Viruses
Site-Seeker, Inc. 2011
• The simple act of scanning a QR cannot infect your smartphone device.
• The worst it can do is lead you to a landing page that asks you to download an App that could be malware.
• Non-existent issue for iPhone users. All apps in AppStore are security tested by Apple.
• Bigger issue for Android devices. Google does NOT screen apps that are in marketplace.
• Viruses will always be relevant to specific platforms where security holes maybe found.
Generating Codes
Site-Seeker, Inc. 2011
Today’s BOLT BUZZ WORD
INTERSECTS
Site-Seeker, Inc. 2011
Effective Landing Pages
Site-Seeker, Inc. 2011
Effective Landing Page
Site-Seeker, Inc. 2011
• According to IonInteractive.com– You have to set expectations that there is something
more beyond the ad. Continue the experience.
• Top Tips for Landing Pages– Mobile optimized.– “WOW” experience.– Be specific.– Message matches ad or
info on printed piece.– Make & keep promises.– Conversion focused.
Picture from 2d-code.co.uk/ketchup-qr-code/
When to use a QR code?
Site-Seeker, Inc. 2011
• Send an event invitation with ics event file• Contact information• Use mailto: tags to send an email• Allow to call a number• Instant in store coupons• Drive to a mobile url• GET CREATIVE!!
So what???
Site-Seeker, Inc. 2011
Resources
Site-Seeker, Inc. 2011
Articles that we referenced for today’s Jolt & Bolt came from:• ION• Flyte• 2d code• 1to1 Media• Chadwick Martin Bailey• Google• Blueliner
You can access all of them at the link bundle:
http://bitly.com/AkF3Yy
Questions?
Site-Seeker, Inc. 2011
Site-Seeker, Inc. 2011
Reserve your weekly spot today!
Register at site-seeker.com
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Download the Slide Deck @
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Thank you for joining us!
Don’t forget to enter today’s BOLT BUZZ WORDat joltandboltwebinar.com
You could win a $50 Amazon.com Gift Card!
Site-Seeker, Inc. 2011
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