marketing with digital tools
TRANSCRIPT
Marketing Your Classes with Digital Tools
with Brian Rahill President at RainStorm
Year in Review
2015
2015$500,000
2015$500,000
10,000+ registrations
2015$500,000
10,000+ registrations
Up 22% from 2014
Grew by 30% year over year
Lots of great things coming.
Theresa BoyntonGray-New Gloucester Adult Ed.
Tools
Your Website
Your Website
Your Website
Working 24/7
Your Website
Working 24/7
Supports your brochure
Your Website
Working 24/7
Supports your brochure
Increasingly important
Your Website
Link to brochure
Your Website
Link to brochure
List all classes
Your Website
Link to brochure
List all classes
Easy to register
Your Website
Market Classes
Market Classes
Market Classes
Location Info
Market Classes
InstructorsLocation Info
Market Classes
Instructors PhotosLocation Info
Email Marketing
Email Marketing
Desktop programs - Outlook
Email Marketing
Desktop programs - Outlook
Purchased tools - MailChimp
Email Marketing
Desktop programs - Outlook
Purchased tools - MailChimp
Built-in tools - CourseStorm
Email Marketing
Email Marketing
Subjects- Fun, exciting, fresh
Email Marketing
Subjects- Fun, exciting, fresh
Images! (coming soon)
Email Marketing
Email Marketing
Email signature
Email Marketing
Email signature
Online registration reminder
Email Marketing
FocusFocus
Focus
Brochure publish dates
Focus
Brochure publish dates
Nearly full classes
Focus
Brochure publish dates
Nearly full classesUse targeted email - 4 days before
Focus
Brochure publish dates
Nearly full classesUse targeted email - 4 days before
Borderline classes
Focus
Brochure publish dates
Nearly full classesUse targeted email - 4 days before
Borderline classesTargeted email & email blast - 1 week before
Focus
Search Engines
Ranking Strategies
Ask for links
Ranking Strategies
Ask for links
Keywords in descriptions
Ranking Strategies
Ask for links
Keywords in descriptions
Keywords in course title
Ranking Strategies
Ask for links
Keywords in descriptions
Keywords in course title
Customer keywords
Ranking Strategies
Nursing, Zumba, Aerobics, Pilates, Yoga?
Google Trends
Mobile Devices
Mobile Devices
35% of visitors and growing
Mobile Devices
35% of visitors and growing
25% are mobile first
Mobile Devices
35% of visitors and growing
25% are mobile first
Increases Google Ranks
Mobile Devices
35% of visitors and growing
25% are mobile first
Increases Google Ranks
Increases registrations
Mobile Devices
Tracking Efforts
Should I Keep My Brochure?
Should I Keep My Brochure?
Yes!
Should I Keep My Brochure?
Yes!
Drive people to website
Should I Keep My Brochure?
Yes!
Drive people to website
Send smaller reminders
Social Media
Empower your instructors to post to Facebook
Social Media
