117 of the leading digital marketing tools

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117 of the Best Digital Marke3ng Tools By Mark Evans, ME Consul3ng

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A look at some of the leading online tools that digital marketers can use to drive their activities and programs.

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Page 1: 117 of the Leading Digital Marketing Tools

117  of  the  Best  Digital  Marke3ng  Tools  By  Mark  Evans,  ME  Consul3ng  

                                   

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About  Mark  Evans  Mark   Evans   i s   the   p r inc ipa l   w i th  ME   Consul7ng,   which   works   with   startups  and   entrepreneurs   looking   to   jump-­‐start  their  marke7ng  efforts.  Mark’s   strength   is   delivering   “founda7onal”  services:   core   messaging   and   brand  posi7oning,  marke7ng  strategies  and  content  marke7ng/crea7on.    Mark   writes   a   popular   blog   and   a   weekly  newsleGer,   This  Week   in  Canadian   Startups.  He’s   also   a   co-­‐founder   of   mesh,   Canada’s  leading  digital  conference.  

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The  Tools  The  117  marke7ng  tools  –  many  of  them  I’ve  used  –  should  give  you  a  taste  of  what’s  out  there  so  you  can  do  digital  marke7ng  differently  or  beGer.  The  guide  is  divided  into  different  sec7ons,  although  some  tools  fall  into  several  categories.  

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Index  5.  Marke7ng  Automa7on  11.  Email  marke7ng  20.  SEO  30.  Social  media  46.  TwiGer  57.  Facebook  62.  Pinterest  70.  Social  Influence  75.  Presenta7ons  80.  Customer  Service    

90.  Polls  &  Surveys  94.  Website  Building  100.  Website    Op7miza7on  110.  Web  Analy7cs  116.  Design  122.  Videos  126  Infographics  131.  Media/Blogger  Rela7ons  137.  Other  stuff  

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Marke3ng  Automa3on  

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HubSpot  

An  inbound  marke7ng  plaborm  that  powers  SEO,  lead  genera7on,  email,  lead  management  and  social  media.    

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Marketo  

Marketo   provides   a   complete  marke7ng   automa7on   socware   solu7on  that   is  powerful   and  easy   to  use   for   fast-­‐growing   small   companies  and  global  enterprises.  

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InfusionsoE  

Infusionsoc   is   an  all-­‐in-­‐one   sales   and  marke7ng   socware   for   small  businesses.   It   offers   CRM,   email   marke7ng,  marke7ng   automa7on  and  e-­‐commerce  for  businesses  with  less  than  25  employees.    

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Eloqua  

Eloqua  helps  clients  accelerate  revenue  growth  via  marke7ng  automa7on  and  revenue   performance   management.   The   company   offers   business   insight   to  inform  marke7ng  and  sales  decisions  today  that  drive  revenue  growth.  

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Qualaroo  

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Email  Marke3ng  

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MailChimp  

One  of  the  leading  email  newsleGer  services.  There  are  free  and  paid  versions,  and  it  comes  with  pre-­‐design  templates  to  get  you  going.  

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AWeber  

AWeber's  email  marke7ng  tools  make  it  easy  to  build  an  email  list  and  stay  in  touch  with  prospects.  

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Campayn  

An   easy   to   use   email   marke7ng   solu7on   to   design,   send  and   share   email   newsleGers,   manage   contacts,   track  results  and  grow  your  business.  

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Constant  Contact  

Constant   Contact's   email   marke7ng,   social   media   marke7ng   and   event  marke7ng   tools   help   small   businesses   and   organiza7ons   find   new  customers,  drive  repeat  business,  and  generate  referrals.  

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Mad  Mimi  

Mad  Mimi   specializes   in   email   marke7ng   socware   for  small  businesses  shops,  non-­‐profits,  and  more.    

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SendGrid  

SendGrid   solves   the   challenge   of   email   delivery   by   delivering   emails   for  companies.   SendGrid   eliminates   the   complexity   of   sending   email,   saving   7me  and  money,  while  providing  reliable  delivery  to  the  inbox.    

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Userfox  

Userfox   helps   companies   improve   user   reten7on   through  welcome,  inac7vity  and  custom  trigger  based  emails.        

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ContactMonkey  

ContactMonkey   is   a   smart   email   tracking   tool   for   Outlook   and  Gmail   that   helps   sales   people   iden7fy   their   best   prospects   and  close  more  deals.  

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Page 21: 117 of the Leading Digital Marketing Tools

SEOMoz  

SEOmoz   offers   SEO   socware,   provides   a   robust   link  intelligence  API,  and  hosts  the  web's  most  vibrant  SEO  community.  

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gShiE  

gShic’s  SEO  socware  helps  SEO  agencies  and  in-­‐house  marke7ng  teams   more   efficiently   and   effec7vely   monitor   and   report   on  SEO  metrics  data.  

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HitTail  

HitTail   helps   bloggers   and   webmasters   maximize   their   search   engine  op7miza7on  and  marke7ng  campaigns   to  extend  their   reach  and  develop  new  revenue  streams.  

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WooRank  

Evalua7ng   Web   sites   based   on   50   criteria   in   an   automated   fashion,   WooRank   is  service   designed   to   let   website   publishers   and   marketers   evaluate   the   SEO-­‐friendliness  and  other  aspects  of  their  Web  sites  on  the  fly.    

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NinjaName  

NameNinja   is  a  domain  brainstorming  tool  that  can  help  discover  domain  names  based  on  what  people  are  actually  searching  for.  

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SpyFu  

Spyfu  let  you  search  for  any  domain  and  see  every  place  they've  shown  up   on   Google:   every   keyword   they've   bought   on   Adwords,   every  organic  rank,  and  every  ad  varia7on  in  the  past  six  years.  

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MixRank  

MixRank   is  a   spy   tool   for   contextual  and  display  ads   that   lets  you  see  exactly  where  your  compe7tors  are  buying  traffic  and  which  ad  copy  is  performing  best  for  them  across  over  93,000  Google  display  network  publishers.      

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Panabee  

For   domain   names,   Panabee   focus   on   brainstorming.   It   acts   as   a  brainstorming   partner.   It   automates   tedious   tasks,   finds   terms,  transla7ng  words  and  searches  for  app  name  availability.    

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Trada  

If  need  a  sophis7cated  paid  search  service  without  the  cost  and  complica7on  of  an  in-­‐house  team,  Trada  gives  you  access  to  a  community  of  paid  search  experts  who  do  the  daily  work  of  campaign  setup,  build  out,  research  and  op7miza7on.    

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Page 31: 117 of the Leading Digital Marketing Tools

Sysomos  

One  of  the  leading  social  media  monitoring  and  analy7cs  tools.  It  offers  two  products:  Sysomos  (monitoring/analy7cs)  and  MAP  (monitoring)  

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HootSuite  

With  HootSuite,  you  can  manage  mul7ple  TwiGer  and  social  media  profiles  (e.g.  Foursquare,  Facebook),  add  mul7ple  editors,  pre-­‐schedule  tweets,  and  measure  your   success.  HootSuite   lets   you  manage  your  en7re  TwiGer  and  social  media  experience  from  one  easy-­‐to-­‐use  interface.  

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Radian6  

Now   part   of   Salesforce.com,   Radian6   offers   social   media  monitoring,  engaging  and  sharing  tools.  

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socialmen3on  

Social   Men7on   is   a   real-­‐7me   social   media   search   and   analysis  plaborm  that  aggregates  user  generated  content   from  across   the  universe  into  a  single  stream  of  informa7on.      

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MarketMeSuite  

MarketMeSuite   is   a   social  media  management  dashboard   for   small-­‐   and  mid-­‐   sized   businesses   that   lets   businesses   manage   and   monitor   their  social   media   presence,   find   targeted   leads   and   build   engagement   with  new  and  exis7ng  customers.    

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SourceMetrics  

Source  Metrics  is  a  social  marke7ng  op7miza7on  and  analy7cs  plaborm.  We  help  customers  generate  more  leads,  make  more  sales  and  increase  the  ROI  of  their  social  marke7ng  campaigns.  

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Argyle  Social  

Argyle   Socware   is   an   online   social   media   marke7ng   solu7on   that   lets  marketers   more   effec7vely   manage   and  measure  marke7ng   campaigns  on  social  networks  such  as  Facebook,  TwiGer  and  LinkedIn.  

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Crowdbooster  

Crowdbooster   helps  businesses  measure   and  op7mize   their   social  media  marke7ng  on  Facebook  and  TwiGer.  

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SocialOomph  

SocialOomph.com   is   a   service   that   provides   free   and   paid  produc7vity  enhancement  services  for  social  media  users.  

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Engagio  

A   Gmail-­‐like   produc7vity   tool   that   manages   all   of   your   digital  conversa7ons   –   TwiGer,   Facebook,   Google+,   Tumblr,   Foursquare,  LinkedIn,  Disqus  and  Hacker  News.    

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Wildfire  

Wildfire's   Social  Marke7ng   Suite   combines   best-­‐of-­‐breed   social   promo7on  and   adver7sing   socware,   robust   mobile   and   desktop   page   management,  messaging  and  sophis7cated  real-­‐7me  analy7cs  in  a  complete  plaborm.    

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Gremlm  

Gremln.com   is   a   social   media   marke7ng   toolkit   that   helps   to   maximize   your   social  media  impact  and  measures  results,  lepng  you  see  what’s  working,  what  isn’t,  and  how  your  customers  are  interac7ng  with  your  brand.  

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StruVa  

StruGa’s   connects   brands   with   their   target   consumers   through   powerful  social   promo7ons.   Its   do-­‐it-­‐yourself   tools   allow   agencies,   brands   and  developers   to   easily   create   and   manage   interac7ve   contests   and  sweepstakes.    Read  more:  hGp://www.crunchbase.com/company/struGa-­‐2#ixzz2Ky95SlEL    Follow  us:  @crunchbase  on  TwiGer  |  crunchbase  on  Facebook  

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Elevate  

Elevate   is  a  user-­‐friendly  and  automated  plaborm  that   lets  brands  and  agencies   engage   and   build   rela7onships   with   internal   and   external  brand  advocates.  

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Influi3ve  

Influi7ve  helps  companies  mobilize  their  customer  advocates  to  provide  more  referral  leads,  reference  calls  and  social  media  advocacy.  

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Page 47: 117 of the Leading Digital Marketing Tools

ManageFliVer  

ManageFliGer   helps   businesses   monitor   and   maintain   their   TwiGer  accounts.   ManageFliGer   lets   you   professionally   building   your  followers,   op7mizes   when   you   tweet,   engages   with   your   audience,  and  provides  numerous  sta7s7cs.    

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Social  Bro  

SocialBro  lets  you  gain  an  in-­‐depth  understanding  of  your  TwiGer  community  by  allowing  you  to  search  for  specific  criteria  within  it.  

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Tweepi  

Tweepi   lets   you   manage   your   TwiGer   account,   flush  unfollowers,   reciprocate,   clean   inac7ves,   force   people   to  unfollow  you  and  follow  new  people.  

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Commun.it  

Commun.it   is   a   community   management   tool   for   TwiGer   that   makes   a  difference   by   improving   how   you   build   rela7onships   and   discover   leads   on  TwiGer.  

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TwiVerCounter  

TwiGer   Counter   provides   sta7s7cs   of   TwiGer   usage   and   tracks  more  than   80   million   users.   It   offers   Pro   TwiGer   Stats   for   more  powerful  sta7s7cs  and  sells  featured  spots  on  its  website  to  people  who  want  to  gain  more  followers.      

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Followerwonk  

Followerwonk  helps  you  explore  and  grow  your  social  graph.  

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ReFollow  

 Refollow  lets  users  to  follow  and  unfollow  other  TwiGer  accounts  with  ease.    

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Twylah  

 Twylah   helps   you   capture,   shape   and   share   your   brand   messages   in   the   quickest,  easiest  and  most  effec7ve  way  possible.  

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TweetReach  

Need  to  measure  the  reach  of  your  brand,  marke7ng  campaign  or  event  on  TwiGer?   Agencies,   marketers,   event   producers,   and   publicists   use  TweetReach  to  measure  the  impact  of  their  TwiGer  campaigns.      

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TweetGrader  

TwiVer  Grader   is   a   free   tool   that   allows   you   to   check   the  power  of  your   TwiVer   profile   compared   to   millions   of   other   users   that   have  been  graded.    

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Page 58: 117 of the Leading Digital Marketing Tools

Booshaka  

Booshaka  gives  you   insight   into  the  who,  what,  when,  where  and  how  of  your  community  engagement.   It  helps  to  understand  your  engaged   fans   and   followers   so   you   can   develop   the   best   social  marke7ng  strategy.  

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LikeAlzyer  

LikeAlyer   is   an   analysis   tool   that   provides   recommenda7ons  and  feedback  on  how  a  company   is  doing  on  Facebook  based  on  presence,  dialogue,  ac7on  and  informa7on.      

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PageLever  

PageLever   designs   and   creates   data-­‐driven   tools   that   help   brands   and  marke7ng   agencies   op7mize   their   presence   on   Facebook   for   the   news  feed.  

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PageModo  

Pagemodo   is   a   tool   for   crea7ng   Facebook   Fan   Pages.   It   let   you   make   a  custom  Fan  Page  design  and  market  your  small  business  on  Facebook.  

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Page 63: 117 of the Leading Digital Marketing Tools

Pinterest  

Pinterest   is   a   virtual   pinboard   that   lets   you   organize   and   share   all   the  beau7ful  things  you  find  on  the  web.    

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Pinaly3cs  

Pinaly7cs   is   a   social   media   tool   to   help   you   find,   track   and   evaluate  content  and  interac7ons  on  Pinterest  and  the  wider  social  web.  

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Repinly  

Repinly  gives  users  insight  into  the  most  popular  content  on  Pinterest,  including  boards  and  individual  pins  

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Pinfluencer  

Pinfluencer  is  an  advanced  Pinterest  analy7cs  service  that  makes  it  easy  to  iden7fy   and   connect   with   influen7al   brand   advocates   and   get   ac7onable  insights.  

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Reachli  

Reachli   is   an   analy7cs   tool   that   offers   the   ability   of  measuring   the   click-­‐throughs,  likes  and  repins  for  campaigns.      

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Pinpuff  

Pinpuff  lets  you  measure  how  popular  you  are  on  Pinterest,  as  well  as  the  value  of  each  of  your  pins    

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PinReach  

PinReach  helps  to  measure  your  Pinterest  influence,  as  well  as  analy7cs  that  lets  you  see  your  total  pins,  repins,  likes  and  followers.  

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Social  Influence  

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Klout  

Klout     provides   social   media   analy7cs   to   measure   a   user's   influence   across   their  social   network.   The   analysis   is   done   on   data   taken   from   sites   such   as   TwiGer   and  Facebook,   and  measures   the   size   of   a   person's   network,   the   content   created,   and  how  other  people  interact  with  that  content.    

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Appinions  

Appinions   is   an  opinion-­‐based   influence  marke7ng  plaborm   that  lets   agencies   and   brands   iden7fy,   analyze,   engage,  monitor   and  measure  relevant  influencers.      

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Kred  

Kred  measures  influence  and  outreach  in  your  online  communi7es  in  real  7me.    

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PeerIndex  

PeerIndex   offers   social   media   based   on   footprints   from   the   major  social   media   services.   It   helps   social   media   contributors   assess   and  score  their  influence  and  benefit  from  the  social  capital  they’ve  built.    

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Presenta3ons  

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Sliderocket  

SlideRocket  offers  presenta7on  socware  that  allows  you  to  easily  create  and  deliver  presenta7ons  with  quan7fiable  results.    

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Slideshare  

SlideShare  is  the  world’s  largest  community  for  sharing  presenta7ons  and  documents.  

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Prezi  

Prezi   is  a  web-­‐based  presenta7on  applica7on  and  storytelling   tool   that  uses  a  single  canvas  instead  of  tradi7onal  slides.    

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Speaker  Deck  

Speaker  Deck  lets  you  share  presenta7ons  online.  Simply  upload  your  slides  as  a  PDF,  and   we’ll   turn   them   into   a   beau7ful   online   experience.   View   them   on  SpeakerDeck.com,  or  share  them  on  any  Website  with  an  embed  code.  

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Page 81: 117 of the Leading Digital Marketing Tools

Olark  

Olark  is  a  live  chat  applica7on  you  can  place  on  your  website  to  help  you  sell  more  and  provide  great  customer  service,  too.    A  simple  1,2,  3  process  can  quickly  have  up  you  and  chapng  live  with  your  site’s  visitors.    

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Groove  

GrooveHQ  makes  customer  service  support  socware  products  for  growing  businesses.  You  can  try  its  livechat  or  helpdesk  support  applica7ons  free.    

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Get  Sa3sfac3on  

Get   Sa7sfac7on   is   the   leading   customer   engagement   plaborm   that  helps  companies  build  beGer   rela7onships  with   their   customers  and  prospects    

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ZenDesk  

Zendesk   is  web  based  customer  service  socware  used  by  over  20,000  companies  world-­‐wide.  It  features  an  elegant  support  7cket  system.  

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desk  

Desk  builds   tools   that  help  small  businesses  deliver  amazing  customer  service.  Desk's  products  emphasize  social  networking,  flexible  pricing,  powerful  agent  tools,  and  web-­‐based  self-­‐service.  

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Taurus.io  

Taurus.io  lets  you  set  up  product  tour  for  your  web  applica7on  in  15  minutes    

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WalkMe  

WalkMe   lets  Website  owners   and  app  developers  easily  overlay  mul7ple   interac7ve  on-­‐screen  Walk-­‐Thrus,  that  help  users  to  quickly  and  simply  complete  even  the  most  complex  tasks.  

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GoInstant  

GoInstant’s  co-­‐browsing  technology  lets  mul7ple  people  browse  the  web  together  on  desktop  and  mobile,  so  that  you  can  solve  customer  problems  on  any  device.  

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Join.me  

Join.me  combines   instant  screen  sharing  and  powerful  mee7ng  tools   in  an  app  that  anyone  can  use  to  present,  train,  demo  or  concept.  

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Polls  &  Surveys  

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Wufoo  

Wufoo's   form  builder  helps  you  create  online  web   forms.  Use   its  Web   form   creator   to   power   your   contact   forms,   online   surveys,  and  event  registra7ons.  

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Polldaddy  

PollDaddy   provides   polling   and   survey   widgets   for   blogs,   websites   and   social  networking   sites.   Users   can   create   simple   polls   and   surveys,   and   Polldaddy  will  generate  the  widget  code  for  them  to  post  the  poll  or  survey  on  their  site.    

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Toluna  

Toluna  is  the  easiest  way  to  ask  and  answer  ques7ons  and  get  rewarded  for  sharing  your  opinions.  

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Website  Building  

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Wix  

Wix   is   a   free   HTML5   publishing   plaborm   that   helps   you   design   and   create  beau7ful  websites  with  just  a  few  clicks.    

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SquareSpace  

Squarespace  is  an  online  content  management  system  that  features    a  website  builder,  blogging  plaborm  and  hos7ng  service.      

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Readyportal  

ReadyPortal  is  a  high  performance  CMS  engine  focused  on  making  the  implementa7on  and  content  publica7on  easy.  

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ThemeForest  

ThemeForest   is   a   community   of   developers   that   sells   templates   that  you  can  use  to  build  a  web  site    

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WordPress  

WordPress  is  a  free,  Web-­‐based  socware  program  that  anyone  can  use  to  build  and  maintain  a  website  or  blog.  

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Website  Op3miza3on  

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Lander  

Lander   is  a  powerful  online  tool  to  create   landing  pages.  You  can  build  pages  for  PPC,  Social  Media  or  Email  Marke7ng  Campaigns,  A/B  test  them,  and  more    

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Unbounce  

Unbounce   lets   marketers   build,   publish   and   test   landing   pages   without   IT   or  socware.  A/B  tes7ng  and  lead  gen  make  it  a  powerful  marke7ng  tool.    

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KickoffLabs  

KickoffLabs  lets  you  create  landing  pages,  online  forms  and  do  email  marke7ng.  

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PageDo  

PageDo  is  an  online  service  for  building  and  tes7ng  highly  effec7ve  landing  pages  for  marke7ng,  adver7sing  and  social  media  campaigns.  

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Fold  Tester  

Folder   Tester   can   answer   the   ques7ons   about  where   your   site's   content  will   show   up   on   different   Web   browsers.   Based   on   data   gathered   from  millions  of  Internet  users,  Folder  Tester  will  help  you  lay  out  content.    

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Op3mizely  

Op7mizely   offers   a   range   of   website   analy7cs   services   for   A/B   and   mul7variate  tes7ng  purposes.    

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 Wingify  

Wingify  combines  analy7cs,  segmenta7on,  tes7ng  and  targe7ng  in  a    common   plaborm.   Built   for   businesses   that   really   care   about  op7miza7on.  

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CrazyEgg  

Crazy  Egg  is  great  at  tracking  clicks  on  ads  like  AdSense.  You  can  track  where  on   the   ad   people   click,   and   test   ads   in   different   posi7ons   and   of   different  designs  

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MixPanel  

Mixpanel  is  an  advanced  analy7cs  service  that  helps  improve  web  and  mobile  applica7ons  by  tracking  how  users  interact  and  engage  with  them.    

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Web  Analy3cs  

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Google  Analy3cs  

Aimed   at   marketers,   Google   Analy7cs   generates   detailed  sta7s7cs   a   Website’s   traffic   and   traffic   sources   and  measures  conversions  and  sales.    

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Woopra  

Woopra   is   a   leading   real-­‐7me   web   analy7cs   and   targeted   customer  engagement  service.  

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ChartBeat  

Chartbeat   is   real-­‐7me   data   for   front-­‐line   doers.   It   gives   you   real-­‐7me  informa7on  about  your  site  in  an  instantly  geGable  way.    

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Mint  

Mint  is  an  extensible,  self-­‐hosted  web  site  analy7cs  program.  Its  interface  is  an  exercise   in   simplicity.   Visits,   referrers,   popular   pages   and   searches   can   all   be  taken  in  at  a  glance  on  Mint's  flexible  dashboard.    

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Clicky  

Clicky   is   a   real   7me  web   analy7cs   service   that   lets   you   see   your   stats   about   the  traffic  to  your  Web  site.    

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Design  

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99designs  

99designs  is  the  world's  leading  design  contest  marketplace,  powered  by  a  massive  community  of  designers  and  business  owners.  

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CrowdSpring  

crowdSPRING   is   a   leading   marketplace   for   custom   logo   design,   web  design,  graphic  design,  industrial  design  and  wri7ng  services  

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Folyo  

Folyo   helps   startups   find   great   designers   by   connec7ng   them  with   a   curated   list   of  talented  freelancers  –  folyo.me    

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DesignCrowd  

DesignCrowd   is   an   online  marketplace   providing   logo,  website,   print  and   graphic   design   services   by   providing   access   to   freelance   graphic  designers  and  design  studios  around  the  world.    

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Verify  

Verify  (verifyapp.com)  lets  you  test  screenshots  of  your  design  work  to  gain  valuable  insights  on  your  users'  expecta7ons  and  reac7ons  to  your  apps  and  websites  before  wri7ng  a  single  line  of  code.    

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Videos  

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VideoHive  

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Wooshii  

Wooshii   is  a  plaborm  that  connects  the  creators  of  rich  media,  (e.g.  video,  anima7on),   with   buyers   looking   for   low   cost,   effec7ve   and   increasingly  relevant  forms  of  marke7ng.    

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PowToon  

PowToon  is  user  friendly  and  intui7ve  presenta7on  socware  that  lets  someone  with  no  technical  or  design  skills  create  engaging  professional  “look  and  feel”  animated  presenta7ons.    

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Infographics  

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Visual.ly  

Like   infographics   and   data   visualiza7on?   Visual.ly   is   the   world's  largest  community  of  infographics  and  data  visualiza7on.    

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Piktochart  

Piktochart   is   a   one-­‐stop   shop   for   building,   designing   and   customizing  visually  aGrac7ve  infographics    

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Easel.ly  

One   of   the   easiest   tools   on   the  Web   to   create   infographics,   using   a  “drag-­‐and-­‐drop”   approach   that   leverage   a   number   of   variety   of  themes.    

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Infogr.am  

Infogr.am   is   an   informa7on   graphic   designing   tool   that   offers   chart   building  capabili7es.   New   users   can   explore   a   list   of   unique   informa7onal   graphics  from  the  infogr.am  homepage.    

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Media/Blogger  Rela3ons  

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LaunchRock  

LaunchRock   is   a   free  web-­‐based   service   that   helps   you   set   up   a   social   "launching  soon"  pages  in  minutes,  share  your  page  and  start  gathering  emails    

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Pressit  

PressiG,  a  user-­‐friendly   social  media  news   release  service   that   lets  you  quickly  create,  publish  and  share  your  news  online.    

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PitchEngine  

PitchEngine  is  the  premier  content  crea7on  tool  for  publishing  beau7ful  marke7ng  messages  to  the  web  and  mobile    

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PR.com  

PR.com   lets   companies   promote   literally   everything   about   their  business  in  a  one  stop  shop  business  marketplace.    

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GroupHigh  

GroupHigh   provides   socware   that   helps   public   rela7ons,   SEO,   and   social   media  professionals  reach  out  to  bloggers.  

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Marke3ng  Grader  

Marke7ng  Grader  (formerly  Website  Grader)  is  a  free  tool  that  measures  and  analyzes  all  of  your  marke7ng  efforts  and  gives  ac7onable  advice  on  how  to  improve.    

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LeanCanvas  

Capture  your  business  model  in  a  portable  1-­‐page  diagram.  The  Lean.  Canvas  is  the  perfect  format  for  brainstorming  possible  business  models.  

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Personapp  

A  tool  to  create  lightweight,  informal  personas  for  new  projects  that  engages  clients  by  visualizing  their  audiences  -­‐  -­‐  hGp://personapp.spookstudio.com/        

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