digital marketing tools for real estate
DESCRIPTION
basic introduction to real estate toolsTRANSCRIPT
Digital Marketing Tools for Real Estate
Eleanor Thorne919-649-5057
@isellmoney
Advertising vs Digital Marketing
Social Media Is About The Conversation…
The Everything Button
Discussions, Blogs
Friends as Authority
Twitter Real Time Discussions
Slapping Up A Listing
If this is what your listing presentation is all about – you might lose on your next appointment. This is not about the conversation. It’s Advertising.
Social Media Tools You NEED…
• Networking is Easy to Understand• Easy to Access from Your Phone• Only have ONE persona• Keep checking your Security Settings• Create Lists for your friends• Link to your Personal Website• Create Real Estate Tab
Twitter Done Wrong
FourSquare – check in when you are around town.
Flickr – connect your pictures to Twitter
Events – make sure you search the #’s for events you attend
Hootsuite – put this on your phone!
EASY Twitter
Remember you can’t be SFRealtor… #justsayin’
A website is like a bound Book… it’s published and never gets updated
The Difference In A Website and a Blog…
A Blog is like a notebook that gets updated OFTEN… Google wants it to be like a newspaper website, or a magazine website or a Realtor.com site that has updates every hour!
The Difference In A Website and a Blog…
Other Online Sites To Consider
Activerain
1. Write a Good Profile2. Post it on multiple sites3. Connect to Other People4. Start Creating Content
How to Get Seen
Who To Connect With?
Links to interesting information Market Reports including: DOM, Number
of Distressed Properties, Number of Sellers Dropping their Price, Absorption Rate
Photos – especially of events, people you connect with and what is near your listings
THINGS YOU ALWAYS TELL Buyers or Sellers
Write the way you would talk to a friend or child, giving them advice.
What To Share
Take Advantage of the Blog on Corporate Website
Use Hootsuite and load it on your phone When you sit down to write about an area or
a property – write A LONG “article” and then break it into 2 or 3 shorter posts.
Do Market Reports in same format every month
Try Paid Services like Altos, RealBird, or Roost
Time Saving Tips
Connect with me:Eleanor [email protected]://www.ncfhaexpert.com@isellmoney919-649-5057