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7MARKETINGTACTICS

FOR ALAUNDRYBUSINESS

INTRODUCTION

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Laundries give everyone the ability to useclean and fresh clothes without investingin the purchase of their own washer and

dryer.

Laundries are the brick and mortar storesthat run almost in every street of the

world. The laundry business itself is verycompetitive and to survive in this yet

another competitive market is not a child’splay.

You definitely have to stand out amongthe competitors in order to earn a lot and

gain success with this business.

1. ADOPT CHIASMUS

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People have the tendency to getattracted towards the tougher statements

or say to the inverted parallelism.

Many of the profound businesses use thistactic to gain the attention of a large

number of customers. You can use thestatements like- “We do what we like andwe like what we do”, “We would rather be

looked over than overlooked” etc.

These statements often draw theattention of many towards the business

using them in the tag lines or promotionallines.

2. PRINT PUNCH CARDS

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You can use punch cards for yourbusiness. They come for less money and

could serve as an aid to the marketing.

You can provide the customer receivesthe punches every time they do the

business with you.

When the card is completely punched,they are gifted with a chance to win

prizes. Trust me, this marketing tactic notonly excites the customer but also make

them their loyalties.

3. COMPANY PARTNERS

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You can ask any local partner tocollaborate with you. This can make your

service reach a wider area.

Suppose you can ask the Dominosfranchise near your area to stick your

pamphlet on their delivery boxes and inreturn you can provide your service fortheir employees’ clothes and other stuff

for free.

4. T-SHIRT ADVERTISING

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This may sound weird but it is a provedmarketing technique that would certainly

increase your traffic.

You can give 4-5 attractive shade t-shirtshaving company’s logo to each of youremployees and ask them to wear afterthe service hours in the streets, markets

and other public places.

This draws the attention of the publictowards them and ultimately towards

your company.

5. EXPANDED HOURS OFOPERATION -

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Service hours count to a great extent toseek the traffic towards your laundry

business.

People generally opt for those whoremain open during the peak hours and

those who can go out of the way todeliver in urgency.

6. VOICE MAILMESSAGING

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You can advertise your laundry businessthrough your voice mail.

Your voice mail should speak outsomething related to your service. You

can request your employees for the same.

This would get more people know aboutyour company.

7. ONLINE PROMOTION

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Internet being a powerful arm of the timeprovides you maximum traffic.

Social media, e-mail marketing, mobilemarketing are the commanding factorsthat would promote your company in a

far better way and manages to generatemore leads.

It is a proved and a very useful marketingidea that would really give you an

advantage over any other marketing tool.

BOTTOM LINE

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Infocrest’s marketing department holdsan ocean full of new and exciting

marketing strategies of which the abovewas just a small example.

We here at Infocrest Finweb LLP providesyou with innovative and highly

competitive market plans which help youto grow your business and makes youstand one among the toppers of the

industry.

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THANKYOU