Postcard Marketing TipsPostcard Marketing Tips

Today, there continues to be a a large emphasis with digital marketing, while some of the print marketing can be forgotten. Some of these types of print marketing can include newspaper advertisement, handing out flyers and using postcards.

Postcards are often forgotten, but businesses often forget how successful they are when included into a marketing plan. Postcards deliver results!

They are simple and considered one of the most effective and low-cost marketing/sale tool available. Marketing research shows that printed postcards have a higher read rate than standard direct mail pieces. Why? It’s said that postcards are easier to read at a glance and additionally, you don;t have to open an envelope.

Today, you can create a postcards campaign easily and with out a big marketing budget.

At Primo Print, we can help you design the ideal postcard to include in your marketing campaign. We offer graphic design services. All you need to do is supply us with high- resolution images, how you want them to look and we’ll do the rest.

If you want to design the postcard, and incorporate them into your next campaign, we have come up with some helpful tips for postcard marketing success.

Create a Purpose for Your Postcards

Often times, companies may feel the need to advertise a specific product or service without creating a purpose. Make sure you plan ahead and come up with a purpose for your postcard marketing campaign. Build value into the message and grab the attention of the reader. You can accomplish that be creating an effective postcard and ensure that it’s not boring to the reader. An attractive printed postcard with lure the eyes of potential customers. Include high quality images, graphics and colors.

The Message of the Postcard

Sometimes when marketing a product or service, the main point of the message can be lost. Postcards have the ability for you to say a lot, especially when using the over-sized postcards or every door direct mail postcards. There is plenty of space, so try to keep your message simple.

The Message of the Postcard

Research shows that short, bold headlines work best in grabbing the attention of the reader. Stay away from over complicated content, making it difficult to read and understand. Postcards work best with a short and concise message which generate leads. when designing the postcard, try to include additional ways they can contact you. This can include phone number, email and social media profiles.

The Message of the Postcard

Unlike other marketing tool, postcards are great for promoting timely messages; grand openings, sales, new products etc.

They also great for reminders for time sensitive content. They can be used to promote anything associated with your business or company!

Use Both Sides

Postcards offer two sides, making them a great marketing tool. Make the most of both sides when designing the postcard. The non-addressed side should display large content, hi-rez photos of your business or products and colors. The following side, should display your offer, contact information and other details that you feel are important to get across to the customer.

Other Uses for Printed Postcards

Not only are they great reminders or for promoting new products. With postcards, you are able to think out of the box when marketing with them. The uses or endless! They can be used fro many purposes such as gift certificates, coupons, new product announcements, discounts and can even bee used as a ticket.

Track Responses

When designing your postcard, make sure you include a way that you can determine if the postcard campaign was successful. This can be done by offering a sale or coupon that expires. You can determine how many people used the postcard. Also, you can include a business or product URL on the postcard directing them to the link. Monitor the traffic to that particular page. Another way to track can be by including a QR Code. You can direct them to a website page, contact page or contest page as ideas.

Create a CTA (Call-to-Action)

You’ll want to make sure that not only your message is easy to understand, you’ll want to make sure you offer a CTA. Customers will look at the postcard and possibly make a move. You don’t want them to guess what their next move should be…you need to tell them. Give them a good reason to react now! This can be done by including a deadline or a reward.

Types of Postcards

At Primo Cards, we offer a variety of sizes and printing options to create an efficient custom postcard. You can choose from glossy UV postcards, matte postcards, spot UV postcards, silk laminated postcards and more. You can easily make an impact with any of the postcards. Glossy printed postcards seem to be a popular choice as they are also cost effective. We also offer postcard templates, making it easy to select the right postcard.

Other Items by Primo Cards

Keep in mind, we offer additional printed items ideal for marketing yourself or your business. Choose from a large selection of premium business cards, business flyers, brochures, letterhead, presentation folders and more.

Contact us today if you have any questions about our printed products.