direct marketing tips
TRANSCRIPT
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Gerald te Velde
Twin Creeks Farm
Direct Marketing Tips
January 2015
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Direct Marketing Lamb
questions to ask
grass fed lamb
direct marketing lamb
past and future
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Questions to ask
Where do I start?
Do I enjoy working with sheep?
What about people?
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Questions to ask
Is there demand for lamb?
Demand for grass fed lamb?
Why grass fed?
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Questions to ask
What are the costs?
Where/how can I sell lamb?
Do we market only lamb?
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Questions to ask
What about processing?
Do I/How do I advertise?
How do I determine prices?
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Grass fed/grass only lamb
Jan-Feb lambing and May-
June lambing
rotationally grazed (ie.
MiG, mob)
lambs are finished on
pasture or hay
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Marketing Lamb Direct to Consumers
processing of lamb
pricing, advertising, & promotion
distributing lamb to consumers
lamb along side other products
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inspected abattoir
how many/how often?
paper wrapped & frozen
vac packed & fresh
also ¼’s, ½’s and whole
Lamb Processing
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figure your costs
production, processing
& distribution
check the competition
price by carcass weight
pricing by the cut
Pricing
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word of mouth
business/farm logo
brochures, etc
signs & banners
internet -website, etc
other advertising
Advertising & Promotion
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Farm Market Store
Farmers’ Markets
Delivery locations
Home delivery
Meat CSA
Restaurants
Distribution to Consumers
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Lamb and other farm products
grass fed beef
25 shorthorn/black angus cows
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Lamb and other farm products
pastured pork
10 berkshire/tamworth sows
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Lamb and other farm products
Free range turkeys
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Lamb and other farm products
Pastured chickens
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Lamb and other farm products
ducks
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Lamb and other farm products
goats
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Lamb and other farm products
rabbits
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Lamb and other farm products
5 acres of vegetables
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Looking Back
started with milking sheep in 1998
marketed lambs through sales barns
began marketing direct in 2005
farmers’ market and ‘farm gate’ sales
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Currently
direct marketing approx. 80 lambs
4 farmers’ markets, farm store,
delivery locations in Toronto
building new website
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focus on improving our lamb
the possibility of hair sheep
market 120+ lambs/year
Plans for the future
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increase farm store sales
more farmers’ markets?
expand meat csa/buyers club
look closely restaurants/wholesale
Plans for the future
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