Marketing the CIT IZEN LEGISL ATOR

PYRAMID COMMUNICATIONS

#NCSLSummit

HI. I ’M KIM ERVIN.@KimErvin @PyramidComms #NCSLSummit

Here’s how we’re going to spend our time together today.

1 HABITS2 HOW TO ADAP T

3 WHAT ’S SUCCESS ?4 DO MORE. FAS TER. BE T TER.

PART 1

HABITS ARE CHANGING. . .

#NCSLSummit

2005

2013

Images: Luca Bruno / AP and Michael Sohn / AP

#NCSLSummit

...which means MARKETING IS CHANGING.

#NCSLSummit

Out of the 12 HOURS AND 14 MINUTES people spend per day consuming

media, nearly half is spent  on digital devices.

#NCSLSummit

Time spent online now BEATS OUT TV.

#NCSLSummit

Time spent listening to radio is DOWN.

#NCSLSummit

Time spent with print is DOWN.

#NCSLSummit

But the amount of time people spend consuming media

is HIGHER THAN EVER.

#NCSLSummit

It’s the WAY PEOPLE ARE CONSUMING MEDIA

that’s changing.

#NCSLSummit

We’re living in an “ON-DEMAND” CULTURE.

PART 2

HOW TO ADAP T AND S TAY S TR ATEGIC

#NCSLSummit

It’s not a firehose... Nor is it an eye dropper… Think of it like

A WATERING CAN.

#NCSLSummit

Build A PLAN.

Image: Creative Commons, Wikimedia

#NCSLSummit

Meet your constituents WHERE THEY ARE.

#NCSLSummit

Be the REAL YOU.

#NCSLSummit

Commit to sharing: THE CAMPAIGN AFTERLIFE

#NCSLSummit

EXPECTATIONS are changing.

PART 3

HOW DO YOU KNOW IF YOU’RE SUCCESSFUL?

#NCSLSummit

Reflect on your GOALS.

#NCSLSummit

Use DATA to paint a picture.

#NCSLSummit

LISTEN to people in the community.

PART 4

DO MORE. FAS TER. BE T TER.

#NCSLSummit

SCHEDULE it.

#NCSLSummit

CROSS-promote.

Image: Creative Commons, Ford

#NCSLSummit

Use TOOLS to help.

#NCSLSummit

Make it a MEETING.

#NCSLSummit

Keep it short, keep it FOCUSED.

#NCSLSummit

If you walk away WITH ONE LESSON...

#NCSLSummit

KNOW YOUR GOAL.

NE X T UP

SENATOR AARON D. FORD, NV @AaronDFordNV

BARBARA CAIRNS @BarbaraJCairns

REPRESENTATIVE MATT HUDSON, FL @RepMHudson

KIM ERVIN  @KimErvin

THANK YOU.