unfunnel methodology -the end of modern marketing @ digital citizen university
TRANSCRIPT
unfunnel MethodologyTriple your Revenue with Inbound Marketing and
Lean Startup Methodologies
May 2015
Why The Marketing Funnel Is A MythAssumptions
● Create a product - launch to masses
● Target market after mass
● Control the Audience - Turn them into Leads, Convert Leads into Paying Customers
● After a Sale, the Process is Over?
● More traffic = More Sales (the more you tell, the more you sell)
● The marketer controls its own fate at each step of the marketing funnel
How it REALLY works
People want products that solve
their problems - not marketing that
says its products can solve them.
The biggest margin in business
history occurs AFTER the initial sale
People are inherently social in nature - they
share, discuss and whether or not
you see it - they rate / review your
products.
You DO NOT Have A Traffic Problem
You might have a business model problem, a product niche or lead gen offer problem or even
a web analytics problem.
What if I told you that each time you get a visitor to a page on your website, you
make $10 in profit?
Think you could get traffic to this web page?
The REAL Formula for Online Success
$3.2 MillionThe LEAST amount of revenue this model has delivered in 6
months or less ...
HEre’s the Pudding…
Knowing Your NicheWith over 60% of the daily users crossing paths with Google,
the battleground of your industry can be won or lost by your ability to know how users behave online, across devices.
More important, you’d better know what users are searching for online – and how they’re searching for it.
Growth Hacking the Google Keywords Tool⏩ A missing step in your keyword tool
⏩ How to use the tool against Google
⏩ Total Cost? $0 … Time = 5 mins
⏩ Buyer Keywords are your revenue battleground
Your audience will listen to you and read your content, even buy at will, but NOT if you don’t listen to them - via Google tools you see daily.
Buyer PersonasBring the attention of your audience simply by finding and leveraging their pain points,
objectives and purchase decisioning - all before you’ve even met them.
Tap Into Your Buyer Influencer Persona
Overnight Product Dev
Turn any concept, content or consult into profitable business revenue models.
Traction Channels + Business Models
Traction Channels
Ever hear you need to be everywhere, across every channel?
Our case studies will show you the exact opposite is true - 100% of the time, no exceptions.
WEBSITE OPTIMIZATION 2.0From blogging to landing pages, sales letters,
automation hacks, SEO dominance, email marketing tips, tools and revenue generation ...
What Are TRACTION CHANNELS?Would you market wedding photography and auto parts using the same channel? Pinterest for both, maybe?
Stay focused on your traction channel and, once mastered, add a second and third traffic source.
● Email marketing● Social Media Strategy (Facebook / Twitter / YouTube, etc)● Google AdWords / Display Network (retargeting)● Organic Search Engine Optimization● Blogging for Business● ePublications● Referral Programs
Product SplinteringLead Magnet
The Lead Generation Offer is an irresistible
bribe that gives a piece of valuable info
to a prospect in exchange for their
contact info.
So first, you’ll need to provide tremendous value with the Lead Generation Offer.
Tripwire Offers
Execute on this sales tactic in the Digital
Revenue Engine conversion flow, you’
ll be ahead of most competitors.
I guarantee it.
Revenue Maximizer
Would you be shocked if I told you that
McDonald’s makes almost no money on
the hamburger?
Lead Generation Lies You’ve Been ToldSubscribe Form < 1% Leads Landing Page Offers > 99%
- More Relevant- Instantly Target- 30-50% Conversion Rate!
“Your Margin = My Opportunity”Tripwire Sales Offer (16x Customers) Revenue Maximizer
ROI ShowdownCustomers
vs. Partners
Partner Return Path = Faster Growth
Our process is easyTest + Survey + Test
It’s all about the roadmap.
Many thanks.