marketing the authentic artist final
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Marketing the Authentic Artist
March 3, 2011Robin McClea, Artist Services
ProgramArtist Entrepreneurs
Rick Chrisman Larry Pennington
Developing your work Determining a venue for presentation and sales Arkansas Arts Council Support Business Basics Marketing approaches in the
21st century
Developing your work• The professional artist has
established skill and technique that he or she is comfortable with and that has acceptance by peers and public.
• Seek feedback, even when you are rejected.
Larry Pennington
Larry Pennington
Larry Pennington
Larry Pennington
Larry Pennington
Venue
• What is the best venue for your work?
– Concert hall performance or smaller local venue
– Museum presentation
– Contemporary gallery exhibition
– Teaching
– Direct sale, wholesale
Larry PenningtonClay Time Studio
Larry Pennington
Larry Pennington
Larry Pennington
Rick & Donna ChrismanRevolutionary Designs, Inc.
Rick & Donna ChrismanRevolutionary Designs, Inc.
Arkansas Arts Council
• Funding and services for individual artists
– Arkansas Artist Registry, free page online
– Artist in Education Roster
– Arts on Tour Roster
– Fellowships
–Small Works on Paper touring exhibition
–Artist assistance fund – coming soon
Business Basics
“Embrace all the components of your business, including customer service, marketing and budgeting.”
• Gail Golden, March 2011, Crafts Report
Customer Service
Follow up with your collectors. Share your new products with them-keep them informed
Treat your buyers/collectors the way you wish to be treated.
Marketing Approaches
• Personal meetings, interviews
• Auditions
• Competitions
• Website
• Social and Viral Marketing
Arkansas Arts Councilwww.Arkansasarts.org
Pennington Studioswww.pennstudios.com
Revolutionary Designs, Inc.www.revdesigns.com
Revolutionary Designs, Inc.www.revdesigns.com
Postcard mailed to existing customers.
www.Facebook.com
Business Plan
• Prepare a business plan, apply for financial support to obtain the plan if you need help.– How much do you need to sell,
perform to break even, earn your goal?
Financial RecordkeepingPainters, Photographers, & Other Visual Artist
Continuing Education Auto Travel (In miles)
Private Lessons Museum & Gallery Visits
Master Classes & Apprenticeships Client & Business Meetings
Schools & Conferences Continuing Education
Tickets to Special Exhibits Gallery Interviews (Potential Shows)
Gallery Visits & Talks Out-Of-Town Business Trips
Museum Memberships Purchasing Art Supplies & Materials
Other: ____________________ Professional Society Meetings
Promotional Expenses Parking Fees & Tolls ($)
Portfolio Costs Other:________________________
Business Cards & Resume’ Travel - Out of Town
Film & Slide Processing Airfare & Auto Rental
Postage & Shipping Van Rental for Moving of Artwork
Slide and Photographer Fees Parking
Printing of Show Announcement Cards Taxi, Train, Bus & Subway
Shows & Exhibits Lodging (do not combine with meals)
Printing Costs Meals (enter 100% of expense)
Other:_______________________ Laundry, Maid, & Porter
Supplies & Expenses Tolls
http://www.artstaxinfo.com/ARTIST/VISUAL~1.XLS
Must do:
• Identify product need!
• Move out of your comfort zone and test the waters. Experiment!
• Share experiences
• Use high quality recordings and digital images!
Larry PenningtonPhotography
Larry PenningtonPhotography
Larry PenningtonPhotography