six steps to move from traditional marketing to authentic storytelling

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Post on 15-Apr-2017

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Its not difficult to share authentic stories.

6 Steps to stop traditional marketing and start authentic bloggingBy @ctrappeMumbai

Why listicles?6 reasons to blog22 ways to waste time18 ways to turn your computer on

#bnlf @ctrappe

#bnlf @ctrappe

Traditional marketing

Im the best.Buy from me.People

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Next buzz phrase: Two-way conversation

MeYou

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Wait, why arent millions talking to me?

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Try more of a communityMeYou

StoriesStoriesStoriesStoriesStories#bnlf @ctrappe

Try more of a communityMeYou

StoriesStoriesStoriesStoriesStoriesConversationConversationConversationConversationConversation#bnlf @ctrappe

Try more of a communityMeYou

StoriesStoriesStoriesStoriesStoriesConversationConversationConversationConversationConversationTransactionsTransactionsTransactionsTransactionsTransactionsTransactions#bnlf @ctrappe

Try more of a communityMeYou

StoriesStoriesStoriesStoriesStoriesConversationConversationConversationConversationConversationTransactionsTransactionsTransactionsTransactionsTransactionsTransactions#bnlf @ctrappe

Todays exercises:1) Reflect on own2) Share with neighbors3) Share with group

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1.Make up your mind and go.#bnlf @ctrappe

Make up your mind exerciseWhy do it?Negative consequences? Who needs to buy in?

2. Determine the need

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Dont overthink this! Some needs arent apparent!

Determine need

Offline listening is OK, too!

Exercise: What need are you filling?

3. Buy-in

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YouFamilyFriendsCoworkersBossesYour audience

AKA:Approval hell!#bnlf @ctrappe

Buy-in exerciseHow will you handle getting buy-in? Or will you?Conversations to be had.Lets take it step by step.

4. Stories

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What makes a good story?ConflictAuthenticityFor a defined audience

Story shopping

Picking the right details

Dont forget about the end

Authentic stories dont have right answers.

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#bnlf @ctrappe

#bnlf @ctrappe

Image courtesy of digidreamgrafix at FreeDigitalPhotos.net#bnlf @ctrappe

Story exerciseWhats a recent story that is worth sharingThink about it firstShare with neighborGroup discussion

5. Measurement

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HOW DO WE KNOW ITS WORKING?Yes, Im yelling! Ha.

BlogOfflineSocial mediaPrinted stuffOther stuff

Exercise: How will you measure success? Why?

Sometimes you cant measure success or ROI.

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6. How to keep going. This is a marathon not a sprint.

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Use every piece of content at least on six channels.

Get on a scheduleSocial

Blog

Politically incorrect ....

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Politically incorrect isnt always actually incorrect.

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If you only link on social media, you arent doing it right!

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60-30-10

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60 Talking30 Responding/Resharing10 - Links

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In reviewMake up your mindDetermine the needBuy-inStoriesHow to measure success and when its OK not to be able to measure it!Keep going! This is a marathon not a sprint

Questions?Disagreement?Etc.

Stay in touch!

[email protected]@gmail.com