HOW AUTHENTIC PHOTOS

T r a n s f o r m

DIGITAL MARKETING

People want to relate to the photos they see brands use.

Content with relevant photos receives 94% more views

than the same content without relevant images.

Consumers hate tacky photos that paint unrealistic images of their world.

Relevancy=Authenticity

Inauthentic images can hurt your brand.

T r a n s f o r m

Authentic images will

your brand’s marketing.

Learn to improve your 1. Social media performance 2. Content engagement 3. User-generated content

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Social media content performs better with authentic images.

1

Tweets with images receive 150% more retweets than those without.

Facebook posts with images receive 2.3x more engagement than those without.

88% of consumers buy after pinning a product on Pinterest.

On Instagram, photos showing faces get 38% more Likes than

photos not showing faces.

Adding an image every 75-100 words can double sharing of an article.

2X

Consumers engage more with authentic photos.

2

65% more people remember info if it’s paired with an image.

Brands see 25% increase in conversions when user-generated

photos vs. professionally staged product shots.

When authentic content is included in advertising, online stores see a

4x higher click-through rate.

User-generated content is king.

3

86% of Millennials say that UGC is a good indicator of a brand quality.

And 50% trust brands more when they use user-generated content.

What are you waiting for?

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Twenty20 crowdsources real photos from top Instagrammers worldwide.

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Millions of stock photos, all with an easy, royalty-free license.

Authenticity matters.

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Use real-world stock photos to tell your brand’s story.

You’re in good company.