marketing the authentic artist final
TRANSCRIPT
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Marketing the Authentic Artist
March 3, 2011Robin McClea, Artist Services
ProgramArtist Entrepreneurs
Rick Chrisman Larry Pennington
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Developing your work Determining a venue for presentation and sales Arkansas Arts Council Support Business Basics Marketing approaches in the
21st century
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Developing your work• The professional artist has
established skill and technique that he or she is comfortable with and that has acceptance by peers and public.
• Seek feedback, even when you are rejected.
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Larry Pennington
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Larry Pennington
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Larry Pennington
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Larry Pennington
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Larry Pennington
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Venue
• What is the best venue for your work?
– Concert hall performance or smaller local venue
– Museum presentation
– Contemporary gallery exhibition
– Teaching
– Direct sale, wholesale
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Larry PenningtonClay Time Studio
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Larry Pennington
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Larry Pennington
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Larry Pennington
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Rick & Donna ChrismanRevolutionary Designs, Inc.
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Rick & Donna ChrismanRevolutionary Designs, Inc.
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Arkansas Arts Council
• Funding and services for individual artists
– Arkansas Artist Registry, free page online
– Artist in Education Roster
– Arts on Tour Roster
– Fellowships
–Small Works on Paper touring exhibition
–Artist assistance fund – coming soon
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Business Basics
“Embrace all the components of your business, including customer service, marketing and budgeting.”
• Gail Golden, March 2011, Crafts Report
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Customer Service
Follow up with your collectors. Share your new products with them-keep them informed
Treat your buyers/collectors the way you wish to be treated.
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Marketing Approaches
• Personal meetings, interviews
• Auditions
• Competitions
• Website
• Social and Viral Marketing
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Arkansas Arts Councilwww.Arkansasarts.org
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Pennington Studioswww.pennstudios.com
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Revolutionary Designs, Inc.www.revdesigns.com
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Revolutionary Designs, Inc.www.revdesigns.com
Postcard mailed to existing customers.
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www.Facebook.com
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Business Plan
• Prepare a business plan, apply for financial support to obtain the plan if you need help.– How much do you need to sell,
perform to break even, earn your goal?
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Financial RecordkeepingPainters, Photographers, & Other Visual Artist
Continuing Education Auto Travel (In miles)
Private Lessons Museum & Gallery Visits
Master Classes & Apprenticeships Client & Business Meetings
Schools & Conferences Continuing Education
Tickets to Special Exhibits Gallery Interviews (Potential Shows)
Gallery Visits & Talks Out-Of-Town Business Trips
Museum Memberships Purchasing Art Supplies & Materials
Other: ____________________ Professional Society Meetings
Promotional Expenses Parking Fees & Tolls ($)
Portfolio Costs Other:________________________
Business Cards & Resume’ Travel - Out of Town
Film & Slide Processing Airfare & Auto Rental
Postage & Shipping Van Rental for Moving of Artwork
Slide and Photographer Fees Parking
Printing of Show Announcement Cards Taxi, Train, Bus & Subway
Shows & Exhibits Lodging (do not combine with meals)
Printing Costs Meals (enter 100% of expense)
Other:_______________________ Laundry, Maid, & Porter
Supplies & Expenses Tolls
http://www.artstaxinfo.com/ARTIST/VISUAL~1.XLS
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Must do:
• Identify product need!
• Move out of your comfort zone and test the waters. Experiment!
• Share experiences
• Use high quality recordings and digital images!
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Larry PenningtonPhotography
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Larry PenningtonPhotography
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Larry PenningtonPhotography