Knowledge is the Power

Facebook Marketing Deep Dive

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A look at our training agendaWe are Going to Cover

Facebook Campaign

Ads Manager & Power Editor

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Creating an Ad

Audience

Interest, Behavior

Secrets

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Measuring Success

Conclusion

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Facebook Campaign Structure

Kue Pukis & Cingcaw KapucinoProduct Design 535

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The Difference

Ads Manager v/s Power Editor

While the Ads Manager best suits most companies, the Power Editor serves as a tool for larger advertisers who are looking for more precise control over a variety of campaigns. we're going to detail how to create an ad using the Ads Manager.

We’ll Stick With Ads Manager!

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Setup

Facebook Ad Life Cycle

You constantly need to test different ad designs and

audiences to target

Test Fine Tune Repeat

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Anatomy of a “Perfect Facebook Post”

1.Includes a link. 2.Is brief-40 characters or fewer. 3.Is timely, newsworthy and ignites sharing. 4.Includes an image or video vs. YouTube link.5.Includes people, pets, kids in image or video. 6.Includes Hash tags and exclamation enthusiasm. 7.Includes a Call-to-Action (drives engagement).

Facebook Ad Types

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Facebook Ad Goals Setting

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Types of Audiences

Targeted

It's up to you to choose the audience you want to reach.

You can choose from one or a combination of targeting

options that suit your business's needs, while

helping you reach the people you care about.

Lookalike

Lookalike Audiences are a way to reach new people who are likely to be interested in your business because they're similar to customers you care about.You can base your Lookalike Audience on a variety of sources (ex: people who like your Page, or visited your website).Note: Your Lookalike Audience can only include people from one country at a time.

Custom

With Custom Audiences, you can reach customers you already

know with ads on Facebook. Just upload a list of contact info like

email addresses or phone numbers. You can also use info from your website or app. We’ll

deliver your ad to those people if they’re on Facebook.

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Try Creating an Ad

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Measurements

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A/B Split Testing

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To Remember

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• Narrow your target with more categories.

•Upload your mailing list to Facebook

• Lights, camera, YouTube. Videos have crazy high engagement rates, so use them in your posts to get some serious attention.

•Keep it short. Concise posts tend to fare better than their lengthier counterparts – it’s recommended that you trim down your words to somewhere between 100 and 250 characters for optimal engagement. No one’s looking to read the next great American novel in their News Feed.

•Post frequently and consistently. Don’t worry about overdoing the posts – as long as they are spaced evenly through the day, you’ll be fine. Only 16% of your fans will see one post (if even that), as news feeds easily become over populated. The more you post, the better your chances are of being seen. However, do remember to focus on quality over quantity – every post should be of value, not just something thrown quickly together.

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•Create A Greater Volume Of Ads That Target Less People

• #Hash it out: In a similar vein, Facebook has hashtags enabled and you might as well use them.

•Split Test Ads By Demographic.

•Don’t Over Target. EVER…

Improving your advertising is something that takes time and patience. On Facebook, marketing is about relationships, not immediate sales, so set your budgets and advertising plans with that in mind. Facebook advertising is still a relatively new offering and marketers are just beginning to understand how to use these advertisements most effectively. With these 10 initial laws, all marketers should have a great starting point.

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Thanks for Learning

SUCCESSFacebook – Deep DiveAlways A/B Test your ads . And Mesure Performance

ppshobi@gmail.com