marketing kingdom zagreb 3

8/13/2019 Marketing Kingdom Zagreb 3

1/14


2/14

MarketingKingdomZagreb 3

27 - 28 March2014

Our mission of bringing the worlds most admired marketers to Croatia and the region continues with the Marketing

Kingdom Zagreb 3, taking place from 27-28 March 2014 in Zagreb.

In the past two years over 900 delegates have attended Croatias only international marketing event and when you see

the speakers list for our 2014 edition you will understand why we believe that this is going to be our biggest Marketing

Kingdom Zagreb ever.

Exclusively, only at the Marketing Kingdom Zagreb 3 you will be able to hear an exclusive presentation by Brian

Dresher from Mashable. This marks the first time a senior representative from one of the worlds most innovativecompanies is speaking at a marketing event in the region. Our exclusive speaker line up also includes Jonathan Forster,

the European General Manager for Spotify, as well as Katie Morse, Billboards marketing manager.

During the two days you will also be able to hear groundbreaking presentations by British Telecom, Wired Magazine,

Akzo Nobel and Oracle. This year also marks the return of Facebook at the Marketing Kingdom Zagreb with an exclu-

sive presentation on the latest developments in social media and marketing.

For our 2014 edition we are keeping our interactive panel discussions to ensure that all of the strategies presented by

our speakers can be implemented in your companies. To maximize your learning experience at the event, we are also

introducing regional interactive panel discussions where regional marketing directors will showcase their experience

and methodology for implementing global trends in our region.

All in all, we promise you an unforgettable experience, groundbreaking marketing strategies and most of all the unique

opportunity to meet some of the worlds most admired marketing professionals.

See you next March in Zagreb.

P.S. To assure maximum learning experience, we have prepared special

discount for group bookings. To claim your discount please contact

Irena Petar on [email protected]

Dear Colleagues

Kindest Regards,

Kosta Petrov

Global Managing Director

P WorldThe proud organizer of the

Marketing Kingdom series of events.


3/14


27 - 28 March2014

Brian Dresher is based out of the D.C. area. In this role, Brian identifies and manages traffic-driving, revenue-generat-

ing, and brand-building partnerships and opportunities. Brian brings with him several years experience in the media

industry, most recently at USATODAY.com, where he managed social media strategy and formed partnerships with

major brands such as Yahoo, Forbes, and Nasdaq; and niche brands such as Fark, Gowalla, and even Mashable! Brian

has spoken at several events on social media, content distribution, and partnerships including SXSW, Social Fresh,

TWTRCON, and 140conf, and was a regular contributor to USA TODAYs The Social Blog. Brian is a graduate of The

George Washington University where he earned his MBA and was named Graduate Marketing Student of the Year, and

a graduate of UC San Diego where he earned his B.A. in economics.

Speakers

Brian Dresher

Senior VP Business Development

Mashable

Meet the marketing elite changing the global marketing world!

Jonathan is responsible for the overall development of Spotify's European business, managing Spotify's workforce

across seven countries.

His days are divided between supporting operations internally and spending as much time as possible with partnersand clients. In addition, Jonathan leads the strategy and development of advertising sales at Spotify.

Before joining Spotify, Jonathan spent eight years at digital marketing solutions company Valueclick in a series of

management roles. There, he had a particular emphasis on bringing innovative media products to European markets

and managing periods of hyper growth in digital businesses. His final role at ValueClick of European development

director tasked him with extending ValueClick's geographical footprint.

Jonathan Forster

General Manager Europe And VP Ad Sales

Spotify


4/14


27 - 28 March2014

Ania Jakubowski is the Business Capability Director at Coca Cola. Previously she was Group Commercial Marketing

Director for Coca-Cola Hellenic Bottling Company.

Previously, she enjoyed a 20 year international career with Procter & Gamble, spanning North America, Eastern, Central

and Western Europe; in sales, marketing, operational & market development roles, strategy and capability building

roles.Born and raised in Canada, she graduated from Wilfrid Laurier University (Ontario) with Honors, in a Bachelor of

Business Administration. She is a dual passport holder, with her native roots stemming from Poland. She has lived a

great deal of her professional career abroad; residing in Poland, Germany, Belgium, Switzerland and now Greece. Her

appetite for exploring the world perhaps stems from a somewhat international upbringing having spent her formative

years having grown up in India, before returning to Canada. After completing her studies in Canada and before embark-

ing on her professional career, she enjoyed brief and engaging experiences studying Russian at Moscow State Univer-

sity and teaching English in the Czech Republic.

Ania Jakubowski

Business Capability Director

Coca-Cola

Riccardo started his career selling new cars for Lexus in South Africa, having moved to the UK in 2009 he began

working at one of the largest word of mouth agencies in the world, 1000heads. There he was responsible for helping

create, shape and execute numerous campaigns on Nokias behalf, including the award winning Tron Legacy Nokia

takeover. Riccardo then moved to Nokias global social media team in 2012 and is now responsible for communicating

their social ambitions across the business and ensuring everyone is aligned internally before Nokia take their ideas and

messages to the consumer.

Ricc WebbHead Of Social Media Experience

Nokia

Greg Williams is Executive Editor of WIRED where he writes on innovation. He has been a magazine editor for over

twenty years, ten of them in New York City. His latest novel, The Nero Decree, is published by Thomas & Mercer (part

of Amazon Books) in March. He is also the co-founder of the digital storytelling platform MyLondonStory.

Greg Williams

Executive Editor

Wired Magazine


5/14


27 - 28 March2014

Paul is an accomplished Marketing Director offering over eighteen years of demonstrated career success developing

and executing marketing strategies for global technology brands in both consumer and B2B markets. He is recognised

for his ability to lead and motivate large teams, manage complex budgets, P&L control and C-suite stakeholder

management. Paul is a software, media and digital technology expert whose track history includes the launch of five

versions of Microsoft Windows, scoping new online business models and launching new products and services. He is asocial media expert who combines the rigour of traditional marketing with technological understanding and digital

business acumen to design and del...

Paul Randle

Global Head of Digital (Decorative Paints)

AkzoNobel

Katie Morse leads Billboard's social media team. She has previously worked on new media strategies and campaigns

for American Express, Radian6, and AEI Media (UKF, Get Darker, Drum & Bass Arena). She also regularly contributes to

KickKickSnare, The GRAMMY's official dance/electronica blog partner.

Katie Morse

Social Media Manager

Billboard

Fiona is part of BTs Retail division which covers telephone, Broadband and TV services in the UK. She is responsible

for customer service through social media channels, including Twitter, Facebook, YouTube and BTs thriving customer

community. Fiona has held various roles within BT and has over 14 years experience in contact centre transformations

including technical, operational & consulting roles with BTs Global clients across all business sectors.

BTs strategic goal for customer service is to drive customer loyalty by making it easy for our customers to get the help

they need, social channels are very much part of this. BT launched its first online community in 2008 & in 2009 estab-

lished a Twitter presence followed by Facebook & YouTube accounts to provide support to customers. BT has been

recognised for its leadership in redefining customer care. The Institute of Customer Service recognized BTs socialmedia service brand BTCare as the 2012 winner of their Customer Satisfaction Award for the best use of social media

and communication strategy. BT will continue to listen, engage & to use innovation to empower customers to get help

on their channel of choice.

Fiona Mackay

Senior Strategy and Innovation Manager

BT Retail Customer Service


6/14


27 - 28 March2014

Karim Mokhnachi has had over 20 years experience within the IT Industry. He joined Oracle in 2004 and has been

responsible the formulation and overall execution of the marketing plan for the entire Oracle Stack including Technolo-

gy, Middleware and Applications in East & Central Europe, Middle East and Africa.

Mr Mokhnachi has worked hand in hand with Sales at multiple levels in order to formulate and deliver strong demand

generation activities, with a proven ROI record. He is often approached for public and market opinions by the press andanalysts. Part of Karims extensive portfolio is managing an international marketing team spread cross-continentally,

and ensuring that they deliver against highly measurable KPIs.

In the past Mr Mokhnachi has gained experience working for a range of multi-national companies including Microsoft

and SAP, prior to founding his own marketing agency.

Karim Mokhnachi obtained a degree in Electronic Engineering in INSA- France. He is an ardent soccer fan and plays

every Sunday, in addition to running 15 miles a week.

Karim Moknachi

VP Marketing ECEMEA Central and Eastern Europe, Russia

Oracle

Anca Westley is the Marketing Director for Masdar in the United Arab Emirates. Masdar, literally, Source City, is

an arcology project in Abu Dhabi, in the United Arab Emirates. Its core is a planned city, which is being built byMasdar,

a subsidiary of Mubadala Development Company, with the majority of seed capital provided by the government of Abu

Dhabi. Designed by the British architectural firm Foster and Partners and engineering and environmental consultancy

Mott MacDonald, the city will rely entirely on solar energy and other renewable energy sources, with a zero waste

ecology. It initially aimed to be a sustainable zero-carbon car free city. Masdar City is being constructed 17 kilometres

(11 mi) east-south-east of the city of Abu Dhabi, beside Abu Dhabi International Airport.

Anca Westley

Head Of Marketing

Masdar


7/14



27 - 28 March2014

is a full-color monthly American magazine, published in both print and online editions, that reports on how emerging

technologies affect culture, the economy and politics. Owned byCond Nast, it is headquartered in San Francisco,

California and has been in publication since January 1993. Over the years, the magazine has spawned several

spin-offs: Wired UK,Wired Italia, Wired Japan and Wired Germany

The Billboard Hot 100 is still the standard by which a song's popularity is measured in the United States. The Hot 100 is

ranked by radio airplay audience impressions as measured by Nielsen BDS, sales data compiled by Nielsen Sound-

scan (both at retail and digitally) and streaming activity provided by online music sources.

Designed by the British architectural firm Foster and Partners and engineering and environmental consultancy Mott

MacDonald, Masdar city will rely entirely on solar energy and other renewable energy sources, with a zero waste

ecology. It initially aimed to be a sustainable zero-carbon car free city

Based on Interbrand's best global brand 2013, Coca-Cola was the world's fourth most valuable brand.

Akzo Nobel N.V., trading as AkzoNobel, is a Dutch multinational, active in the fields of decorative paints, performance

coatings and specialty chemicals. Headquartered in Amsterdam, the company has activities in more than 80 countries,

and employs approximately 55,000 people. Sales in 2010 were EUR 14.6 billion.

Based on Interbrand's best global brand 2013, Oracle was the world's 18th most valuable brand.

Launched in October 2008 by Swedish startup Spotify AB, the service had approximately 10 million users as of 15

September 2010,about 2.5 million of whom were paying users. Total users reached 20 million by December 2012, 5

million of whom pay a monthly subscription fee that varies based on locale

Mashable was launched by Pete Cashmore from his home in Aberdeen, Scotland in July 2005. Time noted Mashable

as one of the 25 best blogs in 2009 and has been described as "one stop shop" for social media. As of March 2013, it

has over 3,200,000 Twitter followers and over 1,000,000 fans on Facebook.

Cool Facts About The Companies PresentingAt The Marketing Kingdom Zagreb 3


8/14

AgendaDay 1

Brian Dresher

Senior VP Business Development

Mashable

Senior Marketing Representative

Shazam

Jonathan Forster

General Manager And

General Manager Ad Sales Europe

Spotify

09.00 Registration And Morning Coffee

10.00 Chairmans Opening Remarks

11.15

Interactive Panel Discussion On Marketing,

Social Media And Partnerships With Mashable And Spotify

13.15Interactive Panel Discussion On The Role Of Social Media

In Marketing With Shazam And Oracle

11.45 Networking And Refreshment Break

13.45 Lunch For Speakers And Delegates

10.15

The Power Of

Partnerships In Marketing

10.45

The Secrets Behind

Developing Successful Sales,

Marketing And Brand

Partnership Programmes

12.15Web 3.0 And

The Platform Shift

Karim MoknachiVP Marketing, Central

And Eastern Europe

Oracle12.45

How Social Networks

Will Change The Life

Of Marketeers:

For The Good Or The Bad?


27 - 28 March2014


9/14


27 - 28 March2014

Katie Morse

Social Media Manager

Billboard

Regional Panel Discussions

Paul Randle

Head Of Digital

(Decorative Paints)

Akzo Nobel

15.45Interactive Panel Discussion On How Digital Can Drive Sales

With Billboard And Akzo Nobel

17.00 End Of Day One

14.45

Integrating Social Media InAll Aspects Of Your Business:

From Google Hangouts,

GIFs To Bigger Sales

15.15

Re-Booting Your Marketing

Organisation To Embrace

Digital And Drive Sales

16.15

The Role Of Social Media

In Regional Marketing:

Showcasing The Value Of

Social Media To Senior

Management

* Interested in taking part on this panel discussion?Send an email today to [email protected]


10/14


27 - 28 March2014

AgendaDay 2

Ricc WebbHead Of Social

Media Experience

Nokia

Anca Westley

Marketing Director

Masdar

Greg Williams

Executive Editor

Wired Magazine

09.00 Morning Coffee

10.00 Chairmans Opening Remarks

11.15Interactive Panel Discussion On Experiential Marketing

With Nokia And Wired Magazine

13.15 Lunch For Speakers And Delegates

11.45 Networking And Refreshment Break

10.15

Finding The Right

Approach For Marketing:

Doing Epic Work That Makes

People Love You Instead Of

Change The Channel

10.45

The Use Of Mobile

Technology In Your

Marketing Campaigns:

Can They Bring Revenue?

12.15

Developing A Brand

Strategy On A Tight Budget

Regional Panel Discussions12.45

Global Strategies Matter

But How Do We Implement

Them With A Local Budget

* Interested in taking part on this panel discussion?Send an email today to [email protected]


11/14


12/14

What is the global marketing elitesaying about theMarketing Kingdom.

Serhad BolukcuFacebook

Massimo

SangiovanniMotorola Solutions

Karen CarterMicrosoft

Dana KabbaniEMI Music

Jessica BennettTumblr

Sonja BriffettHenkel Beauty Care

Madlen NicolausSalesforce

Irina PashinaSAP Marketing

Steffen RuebkeHenkel Beauty Care

Burak ErgenogluSanofi

Thank you so much for having me. It was a pleasureand what a great group of speakers you had as well.

I enjoyed the conference and networking.

Amazing event! I had a great time and was able tomeet some fantastic people. You all do a stellar job.

I thought the conference was great!

Thanks again for a wonderful event!Well organized and great guest speakers

It was a great experience again andthanks again for the perfect organization.

Its an honor and pleasure to be part of the P. family

and I am happy I could contribute to what was anamazing marketing conference!

Many thanks also from my side for the great "experience" - it wasgreat to visit such an amazing country, attend such an inspiring seminarand conduct more online/tv interviews per day than ever before.

It has been a pleasure for me to speak at your very well organizedevent. Thank you very much for you and the team membersfor your professionalism and being a good host.

I really enjoyed the meeting everything was organized perfectly,smart and nice speakers, impressive location


27 - 28 March2014


13/14


27 - 28 March2014

Europes largest business marketing event is organized by P World, a global creative agency with offices in Skopje,Macedonia, Prague, Czech Republic and Baku, Azerbaijan.

Founded in 2010, in less than three years, P World has become Europes leading event organizer with over 50 annualevents in 30 different countries.

The company specializes in organizing cutting edge events in three business sectors: marketing, human resource andpublic relations.

The Marketing Kingdom is the companys most exclusive brand, featuring interactive content, presentations anddiscussions by the worlds marketing elite. The event is a regular meeting point for the worlds marketing minds fromglobal super brands such as Facebook, Yahoo!, Google, Tumblr, Motorola, SAP and many others.

Aside from organizing Europes largest marketing event, P World is also the proud organizer of the PR Experienceseries of events.

The PR Experience was held for the first time in March 2011 in Belgrade, Serbia and since then has also been hosted inCroatia, Macedonia, Albania, Czech Republic, Russia, Georgia and Azerbaijan, making it Europes largest PR event.

P World is also the proud organizer of the HR Experience series of events. As of today, the HR Experience has beenheld in four different countries with Israel as our newest HR Experience market. The HR Experience Israel will be held inTel Aviv in June 2013.

For more information about P World and its portfolio of events please visit www.thepworld.com

At the Marketing Kingdom we are all about creating unique experiences for our customers. By supporting our event youwill be in direct contact with your target market and generate business for your organization.

As a sponsor you will benefit from a dedicated PR campaign in the build up to the event and our unparalleled directmarketing campaign where your solutions are promoted extensively across the region through targeted e-shots, hardcopy mailings and our experienced telemarketing team.

At the event itself our job is to personally introduce you to senior buyers, influencers and decision makers throughpre-arranged one to one meetings, networking events and keynote speaking opportunities.

We have an experienced and thoroughly professional team here that will ensure we generate real ROI for your compa-ny.

For more information on how you can get involved at the Marketing Kingdom Zagreb 3 as an exhibitor or a sponsor,please email Kosta Petrov, Chief Experience Officer, P World at [email protected]

About the organizer of the Marketing Kingdom

Interested in sponsoring or exhibiting

at the Marketing Kingdom Zagreb 3?


14/14

Pricing

FOUR WAYS TO REGISTER

PWorldGlobal

1000 Skopje, Macedonia

DELEGATE DETAILS

COMPANY DETAILS

Company: ............................................................................................................................................................................................................

Address: ................................................................................................................................................................................................................

Postcode: ................................................................................. Country: ...........................................................................................................

Tel: .............................................................................................. Fax: .................................................................................................................

.

Booking Contact: ..............................................................................................................................................................................................

D t t M bil E il

Training Manager: .............................................................................................................................................................................................

Department: ........................................................... Mobile: .......................................... Email: ......................................................................

Name of the Department Head: .....................................................................................................................................................................

Department: ........................................................... Mobile: .......................................... Email: .......................................................................

YES, I would like to receive information about future events

& services via e-mail .................................................................

No. of employees on your site:

1000+ 500-999 250-499 50-249 0-49

Nature of your company's business: ..........................................

To assist us with future correspondence, please supply the following details:

10%SAVE CALL

Payments

sent upon receipt of your registration.

Please note that full payment must be

received prior to the event. Only those

delegates whose fees have been paid in

full will be admitted to the event. You can

pay by bankers draft in EUR. In any event

payment must be received not later than

48 hours before the Event. Entry to theEvent may be refused if payment in full is

not received.

Cancellation

If you are unable to attend, a substitute

delegate will be welcome in your place.

Registrations cancelled more than 7 days

before the Event are subject to a EUR200

administration charge. Registration fees for

registrations cancelled 7 days of less before

the Event must be paid in full. Substitutions

are welcome at any time.

Event Venue

Accommodation Details

We highly recommend you secure your room

reservation at the earliest to avoid last minute

inconvenience. You can contact Irena on our

Hospitality Desk for assistance on:

Tel: +38925111350

Email: [email protected]

Name: ..............................................................................................................................................................................................................

Job Title: ......................................................................................................... Email: .....................................................................................

Tel: ..................................................... Fax: .................................................... Mobile: ..................................................................................

Name: ..............................................................................................................................................................................................................

Job Title: ......................................................................................................... Email: .....................................................................................

Tel: ..................................................... Fax: .................................................... Mobile: ..................................................................................

+38925111350

For More

Information

SIGNIFICANT SAVINGS

For further information on current promotions and Group Discounts please contact

Kosta Petrov on +38925111350 or [email protected]

All registrations are subject to our terms and conditions which are available at

www.thepworld.com Please read them as they include important information. By

submitting you registration you agree to be bound by the terms and conditions in full.

Bank Details:

Name Of The Bank: Ohridska Banka Skopje,

Macedonia

Account Number: 14-701-0004756.0

IBAN: MK0753090100475688

SWIFT: MKOHRDMM22

Marketing Kingdom Zagreb 3

REGISTER BETWEEN 18th JAN - 21st FEB 2014

EUR 459

REGISTER BEFORE 17th JAN 2014

EUR 399

7 participants

Risto Ravanovski 15a

6

+38925111350

[email protected] www.thepworld.com

REGISTER AFTER 22nd FEB 2014

EUR 509


27 - 28 March2014

marketing kingdom zagreb 3

Documents