AIESEC UK Marketing &

Communications Output

Setting expectations with MaC LCVPs

Learn about SEOLearn about market

researchLearn all the tech!

How to structure a campaign

How to integrate MC to LC strategies

How to increase brand awareness

about AIESEC

Learn All Channels we can use

How to market different functions, how it integrates to

other functions

Quantifying and tracking and measuring

marketing activities

Learn about sponsorship and

fundraising

More communication

between MC & LC through NST

What is our role as the new MaC function towards AIESEC UK ? What would be our mission statement?

MaC is a catalyst aiming to build, bridge and

maintain relationships with stakeholders through

effective and innovative brand management.

AIESEC UK Marketing &

Communications Output

Let’s see what AIESEC International is up to in terms of marketing strategies.

Gordon, Canada

DIGITAL MARKETING

Karolina, Poland

PUBLIC RELATIONS

Gianca, Italy

MARKETING

Growing Online

Presence

Social Media

Marketing

AIESEC.org customizing

International AIESEC Blog

External Representation

Info partnerships

Brand Development

Brand Alignment Worldwide

MARKETING FOR IGIP

GROWING VIRTUAL REACH

BRAND ALLIGNMENT

How would we like people to perceive AIESEC?

http://prezi.com/ggbexcidh0u4/aiesec-branding-guidelines/

http://www.myaiesec.net/content/viewwiki.do?contentid=10067369

A Look at Global Best Case Practices!

1

Brand Development

Brand Alignment Worldwide

Centralised marketing

JOIN 2 LEAD OGX GCDP OGX GIP

2

3

4

Chamber of Commerce – By Sarah Johns (LCVP Comms Leeds 13.14)

Independent Newspaper – By Paula Clapon (IC CC team + UK MCVP Comm 12.13)

Independent Newspaper – By Cassie (MCVP ER 12.13)

5

6

6

Start posting about a programme (OGX or J2L) minimum 2 weeks in advance INDIRECTLY to grab your fans’ attention!

Post relevant AMAZING photos + designs!

Eg1: Photos of exotic places around the world they can go to.

Photos of Eps on exchange, etc (for OGX) **

Eg2: Photos of conferences and AIESECers (J2L) **

** Know each programme’s USPs! (Unique Selling Points)

Inspirational quotes are good but usually don’t work if they’re

Posted without an objective or aim. (Will be considered spam)

6

Post personal and professional photos of yourselves.

Let your audience know who is behind the brand and connect with them on a more personal level!

Keep it professional

Show them exclusive photos of your

Workplace and why you do what you do!

And how amazing is AIESEC’s culture.

These will keep them engaged!

6

Use Sharp High Quality Images

Try not to use Stock images!

Try to learn graphic design as a designed image grabs attention 300% more than a normal photo! **

Don’t give it all away in one post! Give information little by little.

Use countdown posters instead of

Statuses!

** A quick graphic design course

Will be out by October for free to all

Of you!

6

What are some GCPs that you’ve heard of that are not mentioned that you think we should follow?

How can we market our products more effectively?

What new ways and new marketing tactics can we use within our LCs?

What are some of other effective social media campaigns. What are their aims & objectives?

Share your ideas based on these GCPs!

It’s your turn now to put what you’ve learned into practice!

Draw a timeline of your AIESEC term:

Put key dates and key deadlines on it.

JULY AUG SEP OCT NOV DEC JAN FEB MAR APR JUNE

RECRUITMENT OGX MKT RND 1 OGX MKT RND 3

OGX MKT RND 4

OGX MKT RND 2

MIN AIESEC Activity

AIESEC MEMBER ACTIVITY

TIME

Think of steps you have to take until now and end of your term. Starting from now and September.

Examples:

Creating databases of social medias accounts (as well as potential media partners)

Synergies plan (Define how you want to work with other LCVPs in your EB)

Checking the analytics on manage.aiesec.co.uk & social media accounts

Updating information & contacts on social media and local blogs

Etc….

REMEMBER! Goal & TO-DO lists need to be SMART!

1- Specific , 2- Measureable, 3- Achievable, 4-Realistic, 5- Timed

Think of steps you have to take until now and end of your term. Starting from now and September.

Examples:

Ask for other VPs’ calendars and align your timeline according to them.

Read marketing articles and books. (In quality and quantity)

Check analytics of your accounts & manage.aiesec.co.uk

Prepare basic training materials for your future members (Ex:AIESEC bran policies – EVERY MEMBER SHOULD KNOW THIS!)

Start to collect stories of summer realisation peak Eps

Prepare documents for media partnerships

Prepare agenda for each functional meeting during your term

Book sessions with Mariola as your coach

REMEMBER! Goal & TO-DO lists need to be SMART!

1- Specific , 2- Measureable, 3- Achievable, 4-Realistic, 5- Timed

REMEMBER! Goal & TO-DO lists need to be SMART!

1- Specific

2- Measureable,

3- Achievable,

4-Realistic,

5- Timed

Example: Lose 10 Kgs of weight by end of summer meaning September 30th 2014.

It means, I have to lose 2-3 Kgs per month.

You will be provided with more steps we would like you to follow from a national level (After national planning):

1. MC is still in the transition process -> more timelines and guidelines will be out for you in July-August

2. MC/NST are working for YOU! So, we are aimed at supporting you and you will be provided by MARKETING MATERIALS ( But, you are still free to create your own as long as they’re brand aligned) – (Brand Guideline booklet will also be released to you)

3. Make sure to run your marketing and campaign ideas by us and MC before running them.

4. You are free to be creative but remember we’re going to have national marketing campaigns with defined timelines and provided marketing materials. So, if you create materials of your own, it should be brand aligned.

Give deadlines to your to-do lists and goals on your timeline:

JULY AUG SEP OCT NOV DEC JAN FEB MAR APR JUNE

RECRUITMENT OGX MKT RND 1 OGX MKT RND 3

OGX MKT RND 4

OGX MKT RND 2

MIN AIESEC Activity

Wash 300 dishes by OCT

FEED THE CAT! EVERYDAY UNTIL JUNE!

Become marketing guru by reading 10 marketing articles by end of the month!

Take Shower 5 times by April!

Notice all goals & to-do lists are SMART!, Now plan your functions like this.

JULY AUG SEP OCT NOV DEC JAN FEB MAR APR JUNE

RECRUITMENT OGX MKT RND 1 OGX MKT RND 3

OGX MKT RND 4

OGX MKT RND 2

MIN AIESEC Activity

Become marketing guru by reading 10 marketing articles by end of the month!

Breakdown your goals and to-do list into smaller chunks!

JULY AUGW1 W2 W3

Read 2-3 articles in w1

Read 2-3 articles in w2

Read 2-3 articles in w3

Read 2-3 articles in w4

Planning like this helps you to quantify your goals specifically and gives you deadlines to push yourselves, Thus, learning more in shorter time.

It helps you visualise your to do list and lets you understand better how much time you have left to do for each task.

You might not notice it now, but, completing tasks on the calendar will keep you motivated throughout term.

You will not become nervous because you know exactly what you’re doing from now until end of the term.

You will have a much more productive term because you will use your time more effectively.

Being more confident in your plan means you will be a more effective leader for your team.

It’s easy to share your plan with your EB and members in one chart.

REMEMBER! This is a live calendar. Things might not go according to plan so you might need to shift things around a bit to accommodate.

JULY AUG SEP OCT NOV DEC JAN FEB MAR APR JUNE

RECRUITMENT OGX MKT RND 1 OGX MKT RND 3

OGX MKT RND 4

OGX MKT RND 2

MIN AIESEC Activity

Breakdown your goals and to-do list into smaller chunks!

JULY OCTW2 W2AUG

Think of steps you have to take until now and end of your term. Starting from now and September.

Examples:

Creating databases of social medias accounts (as well as potential media partners)

Synergies plan (Define how you want to work with other LCVPs in your EB)

Checking the analytics on manage.aiesec.co.uk & social media accounts

Updating information & contacts on social media and local blogs

Etc….

REMEMBER! Goal & TO-DO lists need to be SMART!

1- Specific , 2- Measureable, 3- Achievable, 4-Realistic, 5- Timed

Think of steps you have to take until now and end of your term. Starting from now and September.

Examples:

Ask for other VPs’ calendars and align your timeline according to them.

Read marketing articles and books. (In quality and quantity)

Check analytics of your accounts & manage.aiesec.co.uk

Prepare basic training materials for your future members (Ex:AIESEC bran policies – EVERY MEMBER SHOULD KNOW THIS!)

Start to collect stories of summer realisation peak Eps

Prepare documents for media partnerships

Prepare agenda for each functional meeting during your term

Book sessions with Mariola as your coach

REMEMBER! Goal & TO-DO lists need to be SMART!

1- Specific , 2- Measureable, 3- Achievable, 4-Realistic, 5- Timed