marketing is a mindset
DESCRIPTION
The new marketing is a mindset. Old marketing (1.0) doesn't work anymore. New marketing (2.0) is about content marketing and relationship building with a strategy.Create content that delivers the three E's: educate, enlighten or entertain. Bernie Borges, author of Marketing 2.0, can deliver this presentation live to your group. Contact bernie at findandconvert dot com.TRANSCRIPT
Marketing is a MindsetBernie Borges
November 12, 2009
Marketing History Lesson
1950 to 2000
Old Marketing Doesn’t Work Anymorehttp://www.youtube.com/watch?v=heSudg-tfIk
Consumer Trust is Down: Surprised?http://www.edelman.com/trust/2009/
In a Transition
1990 to 2000 2000 to 2009
Marketing 1.0 vs. Marketing 2.0
Outbound Marketing Inbound Marketing
Buyers Don’t Have to Tolerate It
But…..
Some marketers don’t get it….
Stories Worth Telling
New Marketing: Ford Motor Co.
New Marketing: Ford Motor Co.
New Marketing: Ford Motor Co.
New Marketing: Ford Motor Co.
New Marketing: Ford Motor Co.
New Marketing: P&G
New Marketing: P&G
A B2B Marketing Success Story
B2B Blog Home Run
Humanizing a Technical Product
How do Marketers Make the Transition?
Marketing 2.0 Mindset
Think Like a Publisher
Focus on Relationships
Think Like a Publisher!
Think Content!– Blogs– Newsletters– White Papers– e-books– Podcasts– Videos– Photos– Presentations
The Three E’s
Create & Spread Your Content
Engage Influential People
Get Found on the Web
Getting Found is Broader Now
Getting Found is Broader Now
Getting Found is Broader Now
Getting Found is Broader Now
Getting Found is Broader Now
What Do You Want To Be Found For?
Become a LongTail Thinker
Become a LongTail Thinker
Content = Trust, Relationships, Profit
Marketing 2.0 Mindset
Wisdom of Crowds
A Few More Stories Worth Telling
Thought Leadership Blog
Branded Content
Branded Content
Branded Content: Will it Blend?
Over 6M Views
Sales Grew 700%
National Media Coverage
Cross Over Brand Pull
SEO Value
Spreading Footprint on Facebook
Spreading Footprint on LinkedIn
Spreading Footprint with Video
How Do You Measure Results?
Measuring Results
Measuring Results
Measuring Results
Measuring Results
Measuring Results
Measuring Results
What Do You Do Next?
Research
Listen
Engage
Become Content Thinkers
Be Human
Try Stuff
Measure
Don’t Ignore Marketing 2.0
Bernie Borges: CEO, Find and Convert
Email: [email protected]
Blog: http://www.findandconvert.com/blog/
Twitter: http://twitter.com/berniebay
LinkedIn: http://linkedin.com/in/bernieborges
Facebook Fan Page: http://companies.to/findandconvert
Book: http://budurl.com/marketing20amazon
Video Channel: http://www.youtube.com/user/bernbaybb
Image CreditsAll of the images below were captured from each company’s website. Each logo is copyrighted or trademarked by the respective company.
Source CreditsThe following people, companies and logos used in this presentation are the sole copyrighted property of their respective owners.
Brent Britton
Blendtec
Coca Cola
Ford Motor Company
HubSpot
Indium Corp.
Proctor & Gamble
Scott Monty
Tampax
Technorati