money, marketing & mindset ‘boost’ 5 ......money, marketing & mindset boost 5-day...
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MONEY,MARKETING&MINDSET‘BOOST’5-DayMASTERCLASS
withAnnemarieCross
© Annemarie Cross | www.AnnemarieCross.com Money, Marketing & Mindset BOOST 5-Day Masterclass
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ActionGuide
Welcome! I’mlookingforwardtomeetingyouandlearningmoreaboutyourbusinessduringour5-DayMasterclass!DuringourtimetogetherI’llbesharinglotsofinformation,sokeepthisActionGuidehandytotakelotsofnotes.PS.Whetheryou’vejuststartedyourbusiness,oryou’vebeeninbusinessforawhile(andyou’renotgeneratingtheresultsyouhopedandworkedsohardfor)thisMasterclassisforyou!Seeyousoon!PS.HaveyousubscribedtomyIndustryThoughtLeaderPodcast,yet?Goheretolistentomyepisodeaboutthe7Self-BeliefBarrierskeepingyoustuckfrombuildingthebusinessandbecomingknownasanIndustryThoughtLeader:bit.ly/SelfBeliefPodcast
© Annemarie Cross | www.AnnemarieCross.com Money, Marketing & Mindset BOOST 5-Day Masterclass
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Session 1: CommonMoney,Marketing&MoneyMistakes:
…thatcancrippleyourbusinessgrowthandpreventyoufrombecomingasought-afterAuthorityinyourIndustry
MoneyMistakes:
No______________businessm________,IP,orsimple______________.
Workingonthe__________tacticsatthe__________time.
Puttingallofyour______in__________________.
MarketingMistakes:
Beingseenasa______of________________________anda____________________.
Marketingtothe________________.
ThinkingyouneedtobeeverywhereBUTyourmessageis___________________.UnhelpfulMindset:
Self-______________:Self-______________:Self-______________:
© Annemarie Cross | www.AnnemarieCross.com Money, Marketing & Mindset BOOST 5-Day Masterclass
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Whichofthesemistakesdoyourecognise?
Whichdoyouneedtoworkon?
NextSession:MoneyBOOST:TheSystem&Modelthat’lltakeyoufromUnderpaidCommoditytoHighlyPaidAuthority
© Annemarie Cross | www.AnnemarieCross.com Money, Marketing & Mindset BOOST 5-Day Masterclass
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Session 2: MoneyBOOST:TheSystem&Modelthat’lltakeyoufromUnderpaidCommoditytoHighly
PaidAuthorityCommonMistake1:Service-basedbusinesses___________________________.Instead,lookatcreatingyour________________________________________.Your_________________________________________.Whichcomesfromaculminationofyour:
• __________________________
• __________________________
• __________________________Example:MyPodcastProfitFrameworkPre-StepA:InvisiblePre-StepB:Influential(andProfitable)Step1:PurposeStep2:PlanStep3:ProduceStep4:PublishStep5:PromoteStep6:ProfitNowit’syourturn-considerthefollowingfirst:Pre-StepA:Pre-StepB:
© Annemarie Cross | www.AnnemarieCross.com Money, Marketing & Mindset BOOST 5-Day Masterclass
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Now,considerthestepsyoutakeyouridealclientthroughtogetthemfromAtoB.Step1:Step2:Step3:Step4:Step5:Considerations:
• EachstepMUSThavean_______________anda_________________thatisrequiredBEFOREyoumoveontothenextstep.
• EachstepMUSTbe___________,_____________________and___________________________byyouridealcustomer.
• Don’thave______________stepsasitcanbecomeoverwhelming.
CommonMistake2:Nothavinga_____________/_____________.
Example:InmyCareerPracticepotentialclientscomparedmeto$25/hourTypists.Example:My90-Day‘IdeatoLaunch’YourThoughtLeaderPodcastImmersive
© Annemarie Cross | www.AnnemarieCross.com Money, Marketing & Mindset BOOST 5-Day Masterclass
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ExampleofPackages/Programsyoucanconsider:
• __________________
• __________________
• __________________
• __________________
• __________________
Considerations:
• Avoidcreatingan_______________________BEFOREyou’vetestedthemarkettoseeifthereisademandANDwhetherpeoplewillpayforit.
• Takeafewclients________________________________________soyoucanrefineafteryoulearnwhatworksandwhatneedstobetweaked.
• It’snota___________and_______________.Remember:Every________________________becomesa_______________________.Whatprogram/packagewillyoucreatefirst?
NextSession:MarketingBOOST:Must-DoStrategiestoStandOut,BeHeardANDBecomeanIndustryThoughtLeader
© Annemarie Cross | www.AnnemarieCross.com Money, Marketing & Mindset BOOST 5-Day Masterclass
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Session 3: MarketingBOOST:Must-DoStrategiestoStandOut,BeHeardANDBecomeanIndustry
ThoughtLeader
Myth:Marketto______________,youmarketto________________.ThequickestwaytobuildyourThoughtLeadershipANDyourbusinessresultsistobecomeknownasanAuthoritytoa_____________________that:
• ______________________________
• Is____________________forsomeonewithyourexpertise.
• Is_______________to____________________________________________.
And,you__________________workingwiththem.
Examples:
Youcanoffera___________ofservicestoa_________________industry,suchas:_______________________________andbecomeknowntospecialiseinthat__________.
Youcan_________inanareaof____________/____________offeringi.e._______________tohelppeoplebecomeknownas___________________in____________________.
© Annemarie Cross | www.AnnemarieCross.com Money, Marketing & Mindset BOOST 5-Day Masterclass
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Firstly,whatarethebenefitsofbeingseenasanIndustryThoughtLeader?Edelman-Linkedin2019B2BThoughtLeadershipImpactstudyshowedthat:
• ____%ofdecisionmakerssaybuildingThoughtLeadershipbuildstrust.
• ____%ofdecisionmakerssaybuildingThoughtLeaderenhancesyourreputation.
• ____%ofdecisionmakerssaytheywouldchooseabusinessbecauseoftheirThoughtLeadership.
• ____%ofdecisionmakerssaytheyarewillingtopaypremiumpricestoworkwithabrandthatarticulatesaclearvisionthroughtheirThoughtLeadership.
BuildTRUSTandyourREPUTATION,beCHOSENand,bepaidPREMIUMPRICESforyourThoughtLeadership.
WorrythereareMANYpeopleareworkinginthesamefieldasyouandHOWareyougoingtoStandOut?
IntroducingtheDistinctionTriad:
TheDistinctionTriad
© Annemarie Cross | www.AnnemarieCross.com Money, Marketing & Mindset BOOST 5-Day Masterclass
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Your Thought Leader Brand:
Aptitude:K_________,S_________,S___________
Approach(Style):BrandArchetypes:V________|I_______________E_______________
Attitude(Character):M________________&Q______________/U________________
WhichimportantelementswillyouincorporateintoyourbrandtodevelopitintoaThoughtLeaderBrand?
Your Thought Leader Message:• Howareyou__________________________________?
• Whatareyoudoingthat’s_______________________________________?
• Your_____________________?
• Your__________________?
HowyouweavetheabovetogetherisYOURmessage.
NextSession:MindsetBOOST:3CrucialShiftstogofromInvisibletoInfluential(andProfitable)tofinallyhavethebusiness,lifestyleANDfreedomyou’vebeenworkingSOhard
for!
© Annemarie Cross | www.AnnemarieCross.com Money, Marketing & Mindset BOOST 5-Day Masterclass
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Session 4: MindsetBOOST:3CrucialShiftstogofromInvisibletoInfluential(andProfitable)tofinallyhavethebusiness,lifestyleANDfreedomyou’vebeenworkingSOhardfor!
• Self-________________________:
Youthink:I’m__________________________________________.
• Self-________________:
Youthink:Others____________________butI_________________.
• Self-________________________:
Youthink:I’ve____________________________
Stepstotransformingyourself-belief:
1. Get________________________.
2. Get________________________.
3. Getinto________________action.
NextSession:PuttingitAllTogetherforSustainable&ScalableBusinessGrowth
© Annemarie Cross | www.AnnemarieCross.com Money, Marketing & Mindset BOOST 5-Day Masterclass
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Session 5: PuttingitAllTogetherforSustainable&ScalableBusinessGrowth
Didyouknowthat…….?
ThereareTHREEstagesoftheBuyersJourney:
Stage1:A________________
Stage2:C________________
Stage3:D________________
ThereisonlyaSMALLpercentageofpeoplebuying:
____%ofpeopleareunaware
____%ofpeopleareaware
____%ofpeopleareindecisionmakingmode
____%ofpeoplearebuying.AND,onlyaSMALLpercentageoftheseareyouidealclients
Whatstepswillyouputintoplacetoensureyouareabletonurtureyouridealclients(whoareready)intoleadsandultimatelypayingcustomers?