Marketing Ideas to Tap Into Your Customers'

“New Year” Mindset

Millions of people make New Year’s resolutions. The things they want to

improve are largely universal; they want to be healthier, level-up their

careers, and get their finances in order, to name a few.

As a small business, showing customers that you support these efforts

allows you to make a connection with your customers and will be good for

your bottom line in the short and long term. In this SlideShare, we offer

some innovative ideas to help you leverage these timely resolutions to

develop creative marketing campaigns.

R E S O L U T I O N NO. 1

Get Fit and Healthy Gyms are packed, bike paths are bustling, and diet books are flying off the shelves because in the new year people are all about improving their physical selves whether it’s losing weight, getting stronger or adopting a new way of eating.1

G E T F I T A N D H E A L T H Y

To tap into this resolution, acknowledge your customers’ efforts to get fit and healthy by incentivizing them to keep going. For example:

• A local brewery could host a happy hour run followed by free beer

• A day care could promote half-off extended hours, encouraging parents to exercise after work before picking up their children

• A Pilates studio could host a challenge encouraging customers to make it to at least three classes a week

R E S O L U T I O N NO. 2

Find Work-Life Balance It’s rare that anyone looking back on their life would wish they’d worked more. At the beginning of the year, we’re more resolved than ever to spend more time doing things we love and not let work take over our lives.2

F I N D W O R K - L I F E B A L A N C E

To tap into this resolution, help your customer stay grounded and encourage them to spend more time doing the things they want to do versus have to do. For example:

• A travel business could create an e-book of must-see destinations of the coming year

• A kitchen supply store could put together a “Joy of the Kitchen” cooking lessons series

• A yoga studio could create an email marketing campaign around tips for staying centered and focused on what matters most

R E S O L U T I O N NO. 3

Manage Finances Betterand Save Money The new year is a clean slate even when it comes to your money. No matter what happened last year in your financial life, January marks a new month for your budget and a new year for your taxes (and often kicks off a period of austerity to offset the overspending of the holidays).3

M A N A G E F I N A N C E S B E T T E R A N D S A V E M O N E Y

To tap into this resolution, help your customers be more fiscally responsible and proactive. For example:

• A financial planner could send out an email newsletter detailing the 10 things to do in January to set yourself up for tax success in the coming year

• A bookstore could facilitate a meet and greet with a financial author who could offer customers tax or finance tips

• A restaurant could implement a separate "always budget friendly" drink menu no matter what time of day

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R E S O L U T I O N NO. 4

Adopt a New Hobby There’s no time like the start of a new year to try something well ... new, whether it’s surfing, painting or bread baking.4

A D O P T A N E W H O B B Y

To tap into this resolution, host a challenge, event or education series that encourages your customers to stick with their new pastime. For example:

• A custom frame shop could organize a 30-day photography challenge, encouraging customers to take and post a new photo every day for a month

• A restaurant known for their wine collection could offer a three-part wine 101 series

• A local art supply shop could host an event with well-known local artists on how to pursue your craft

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R E S O L U T I O N NO. 5

Get Organized In an effort to get a leg up on all to come and decrease the chaos of modern life, there is a flurry of organization and purging come the new year. 5

G E T O R G A N I Z E D

To tap into this resolution, provide your customers with ideas and inspiration for getting organized. For example:

• A professional organizer could deploy a five-part email campaign on “The Art of Organization”

• A life coach could create an e-book detailing how to cultivate good habits that result in a more organized life

• A candle shop could show customers how to reuse candle jars for creative organization

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For more smart and creative ways tohelp your business succeed, visit the

QuickWins small business hub.