marketing & technology mindset

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Marketing and Technology Mindset 14 th July 2011 Setting the Scene http://www.youtube.com/watch? v=3SuNx0UrnEo&feature=share © 2011 Henmore Marketing and C WOODHOUSE LTD

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14th July, Live & Work Rural event: The Marketing Mindset, presented by Catherine Doel and Chris Woodhouse.

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Page 1: Marketing & technology mindset

Marketing and Technology Mindset 14th July 2011

Setting the Scenehttp://www.youtube.com/watch?v=3SuNx0UrnEo&feature=share

© 2011 Henmore Marketing and C WOODHOUSE LTD

Page 2: Marketing & technology mindset

Catherine Doel and Chris Woodhouse 

 . . .Ideas & Strategies . . . 

© 2011 Henmore Marketing and C WOODHOUSE LTD Marketing and Technology Mindset 14th July 2011

Techniques and Technology for a Marketing-led Organisation

Page 3: Marketing & technology mindset

Marketing and Technology Mindset 14th July 2011

About us

Catherinea catalyst for marketing-led change and improvement• Ideas• Ingenuity• Innovation

Helping organisations do business on their terms.

Chrisfacilitates workshops that form part of change programmes.• 30+ years in ICT

Helping organisations develop new strategies and crystalise vision

© 2011 Henmore Marketing and C WOODHOUSE LTD

Page 4: Marketing & technology mindset

© 2011 Henmore Marketing and C WOODHOUSE LTD Marketing and Technology Mindset 14th July 2011

Techniques and Technology for a Marketing-led Organisation

Agenda:• Know what you want• Would Like To Meet...• Marketing Mindset• What is "The Cloud"?• Case Studies• Try before you buy• Ideas into Action - next steps

Page 5: Marketing & technology mindset

© 2011 Henmore Marketing and C WOODHOUSE LTD Marketing and Technology Mindset 14th July 2011

Know what you want

"Cheshire Puss," she began, rather timidly...

Alice's Adventures in Wonderland, by Lewis Carroll

Page 6: Marketing & technology mindset

© 2011 Henmore Marketing and C WOODHOUSE LTD Marketing and Technology Mindset 14th July 2011

Would Like To Meet

Go on, admit.  You've read the lonely hearts adverts!

WLTMGSOHLTR

You know what these mean!

Page 7: Marketing & technology mindset

© 2011 Henmore Marketing and C WOODHOUSE LTD Marketing and Technology Mindset 14th July 2011

Would Like To Meet

Page 8: Marketing & technology mindset

© 2011 Henmore Marketing and C WOODHOUSE LTD Marketing and Technology Mindset 14th July 2011

Making marketing work.

10 top tips for business owners 

Marketing Mindset

Page 9: Marketing & technology mindset

© 2011 Henmore Marketing and C WOODHOUSE LTD Marketing and Technology Mindset 14th July 2011

1.    Remember the bigger picture2.    Be prepared to go beyond your comfort zone3.    Know your business4.    Plan a series of activities5.   Understand objective of each activity6.    Complete the series of activities7.    Stick to your plan, without being distracted8.    Evaluate and adjust9.    Identify all the phases of your sales and marketing process

and make sure you are communicating clearly10. Test whether you are still meeting the needs of the market

Marketing Mindset

Page 10: Marketing & technology mindset

© 2011 Henmore Marketing and C WOODHOUSE LTD Marketing and Technology Mindset 14th July 2011

Virtuous Circle slide(s)

Page 11: Marketing & technology mindset

© 2011 Henmore Marketing and C WOODHOUSE LTD Marketing and Technology Mindset 14th July 2011

What is "The Cloud"?

Page 12: Marketing & technology mindset

© 2011 Henmore Marketing and C WOODHOUSE LTDMarketing and Technology Mindset 14th July 2011

Equipment

• What sort(s) of computer• Networking

o Local/office Wireless?

o The Internet

• Mobile workingo Phones/PDAs/Smartphoneso Tablets (iPad etc)o Integration

Page 13: Marketing & technology mindset

© 2011 Henmore Marketing and C WOODHOUSE LTD Marketing and Technology Mindset 14th July 2011

Putting kit together

In the office

On the move

Fully on the web

Page 14: Marketing & technology mindset

© 2011 Henmore Marketing and C WOODHOUSE LTD Marketing and Technology Mindset 14th July 2011

Where's my software?

Page 15: Marketing & technology mindset

Fitting it together

© 2011 Henmore Marketing and C WOODHOUSE LTDMarketing and Technology Mindset 14th July 2011

Page 16: Marketing & technology mindset

© 2011 Henmore Marketing and C WOODHOUSE LTD Marketing and Technology Mindset 14th July 2011

Virtuous Circle slide(s)

 

Page 17: Marketing & technology mindset

© 2011 Henmore Marketing and C WOODHOUSE LTD Marketing and Technology Mindset 14th July 2011

Case Study - our workshops

• Content collaboration: Scribblar.com Googledocs,  OpenOffice, Skype chat, IM & DM, rememberthemilk.com  

• Awareness:  ConstantContact, LinkedIn, Facebook page, group walls, speaking slots

• Sales: LI reviews,  booking form, paypal• 3g, local internet  

  

Page 18: Marketing & technology mindset

© 2011 Henmore Marketing and C WOODHOUSE LTD Marketing and Technology Mindset 14th July 2011

Case Study: Bowland SolutionsClient engagement

• Document sharingo Google Apps

major healthcare corporate  flakey infrastructure 

• Conference callingand web-conferencing

• Team communication

• Presentations

Page 19: Marketing & technology mindset

© 2011 Henmore Marketing and C WOODHOUSE LTD Marketing and Technology Mindset 14th July 2011

Case Study: Zotter Chocolate UK & Merchant Europe

  LinkedIn profiles 

ACT! (CRM)

MrSite, Wordpress

Twitter, Facebook, dotMailer, phone, PRsplash, flickr

Engage with distributors and chocoholics - Twitter, Facebook 

taster sessions

Page 20: Marketing & technology mindset

© 2011 Henmore Marketing and C WOODHOUSE LTD Marketing and Technology Mindset 14th July 2011

Case Study: Barks Holiday Cottage

Delivery - emails, pdf directions, welcome pack

Awareness (families: Alton Towers and Peak District) - Blogger SEO & keywords, Facebook ads, PPC, Googlemaps, directories.  204 FB Likes, 100 blog visitors/weekSales - reviews, picasaweb, YouTube, T&C pdf, calendar jpg on blogger, Google Form, FPI, Paypal, Agency back-up

Engage (repeat bookings and recommendations) - ConstantContact, Facebook, Blogger

Cost 2011 - £102 + £60

Page 21: Marketing & technology mindset

Try before you buy

• LinkedIn + apps -• Google account - alerts, docs, calendar, analytics and more . . .• Facebook business • Twitter (Tweetdeck, Hootsuite, apps for handheld)• Email marketing - constant contact, mailchimp, dotMailer• Skype - calls, IM, screenshare• Video meeting - Tokbox, Mikogo, Webex, GoToMeeting, PowWow• Collaboration – slideshare.net, huddle, Googledocs, wikis, box.net

File transfer - Yousendit, Dropbox,• Web publishing - KompoZer.net, MrSite.com, Blogger / Wordpress,

ecommerce templates,• Picture and Video sharing - flickr, Picasaweb, YouTube, Facebook• PRsplash• CRM - ACT! ZoHo• Phone - citynumbers. 0800buster.co.uk, Skype• Surveys - surveymonkey, LinkedIn polls• Productivity - rememberthemilk, evernote.com

© 2011 Henmore Marketing and C WOODHOUSE LTD Marketing and Technology Mindset 14th July 2011

Page 22: Marketing & technology mindset

© 2011 Henmore Marketing and C WOODHOUSE LTDMarketing and Technology Mindset 14th July 2011

Ideas into Action

• What will you take away and do next?

 • How will you follow

through?

Page 23: Marketing & technology mindset

© 2011 Henmore Marketing and C WOODHOUSE LTDMarketing and Technology Mindset 14th July 2011

Join us . . .

 @IdeasStrategies @cwoodhouseltd

Please Q&A with us on our private forum on LinkedIn