marketing & technology mindset
DESCRIPTION
14th July, Live & Work Rural event: The Marketing Mindset, presented by Catherine Doel and Chris Woodhouse.TRANSCRIPT
Marketing and Technology Mindset 14th July 2011
Setting the Scenehttp://www.youtube.com/watch?v=3SuNx0UrnEo&feature=share
© 2011 Henmore Marketing and C WOODHOUSE LTD
Catherine Doel and Chris Woodhouse
. . .Ideas & Strategies . . .
© 2011 Henmore Marketing and C WOODHOUSE LTD Marketing and Technology Mindset 14th July 2011
Techniques and Technology for a Marketing-led Organisation
Marketing and Technology Mindset 14th July 2011
About us
Catherinea catalyst for marketing-led change and improvement• Ideas• Ingenuity• Innovation
Helping organisations do business on their terms.
Chrisfacilitates workshops that form part of change programmes.• 30+ years in ICT
Helping organisations develop new strategies and crystalise vision
© 2011 Henmore Marketing and C WOODHOUSE LTD
© 2011 Henmore Marketing and C WOODHOUSE LTD Marketing and Technology Mindset 14th July 2011
Techniques and Technology for a Marketing-led Organisation
Agenda:• Know what you want• Would Like To Meet...• Marketing Mindset• What is "The Cloud"?• Case Studies• Try before you buy• Ideas into Action - next steps
© 2011 Henmore Marketing and C WOODHOUSE LTD Marketing and Technology Mindset 14th July 2011
Know what you want
"Cheshire Puss," she began, rather timidly...
Alice's Adventures in Wonderland, by Lewis Carroll
© 2011 Henmore Marketing and C WOODHOUSE LTD Marketing and Technology Mindset 14th July 2011
Would Like To Meet
Go on, admit. You've read the lonely hearts adverts!
WLTMGSOHLTR
You know what these mean!
© 2011 Henmore Marketing and C WOODHOUSE LTD Marketing and Technology Mindset 14th July 2011
Would Like To Meet
© 2011 Henmore Marketing and C WOODHOUSE LTD Marketing and Technology Mindset 14th July 2011
Making marketing work.
10 top tips for business owners
Marketing Mindset
© 2011 Henmore Marketing and C WOODHOUSE LTD Marketing and Technology Mindset 14th July 2011
1. Remember the bigger picture2. Be prepared to go beyond your comfort zone3. Know your business4. Plan a series of activities5. Understand objective of each activity6. Complete the series of activities7. Stick to your plan, without being distracted8. Evaluate and adjust9. Identify all the phases of your sales and marketing process
and make sure you are communicating clearly10. Test whether you are still meeting the needs of the market
Marketing Mindset
© 2011 Henmore Marketing and C WOODHOUSE LTD Marketing and Technology Mindset 14th July 2011
Virtuous Circle slide(s)
© 2011 Henmore Marketing and C WOODHOUSE LTD Marketing and Technology Mindset 14th July 2011
What is "The Cloud"?
© 2011 Henmore Marketing and C WOODHOUSE LTDMarketing and Technology Mindset 14th July 2011
Equipment
• What sort(s) of computer• Networking
o Local/office Wireless?
o The Internet
• Mobile workingo Phones/PDAs/Smartphoneso Tablets (iPad etc)o Integration
© 2011 Henmore Marketing and C WOODHOUSE LTD Marketing and Technology Mindset 14th July 2011
Putting kit together
In the office
On the move
Fully on the web
© 2011 Henmore Marketing and C WOODHOUSE LTD Marketing and Technology Mindset 14th July 2011
Where's my software?
Fitting it together
© 2011 Henmore Marketing and C WOODHOUSE LTDMarketing and Technology Mindset 14th July 2011
© 2011 Henmore Marketing and C WOODHOUSE LTD Marketing and Technology Mindset 14th July 2011
Virtuous Circle slide(s)
© 2011 Henmore Marketing and C WOODHOUSE LTD Marketing and Technology Mindset 14th July 2011
Case Study - our workshops
• Content collaboration: Scribblar.com Googledocs, OpenOffice, Skype chat, IM & DM, rememberthemilk.com
• Awareness: ConstantContact, LinkedIn, Facebook page, group walls, speaking slots
• Sales: LI reviews, booking form, paypal• 3g, local internet
© 2011 Henmore Marketing and C WOODHOUSE LTD Marketing and Technology Mindset 14th July 2011
Case Study: Bowland SolutionsClient engagement
• Document sharingo Google Apps
major healthcare corporate flakey infrastructure
• Conference callingand web-conferencing
• Team communication
• Presentations
© 2011 Henmore Marketing and C WOODHOUSE LTD Marketing and Technology Mindset 14th July 2011
Case Study: Zotter Chocolate UK & Merchant Europe
LinkedIn profiles
ACT! (CRM)
MrSite, Wordpress
Twitter, Facebook, dotMailer, phone, PRsplash, flickr
Engage with distributors and chocoholics - Twitter, Facebook
taster sessions
© 2011 Henmore Marketing and C WOODHOUSE LTD Marketing and Technology Mindset 14th July 2011
Case Study: Barks Holiday Cottage
Delivery - emails, pdf directions, welcome pack
Awareness (families: Alton Towers and Peak District) - Blogger SEO & keywords, Facebook ads, PPC, Googlemaps, directories. 204 FB Likes, 100 blog visitors/weekSales - reviews, picasaweb, YouTube, T&C pdf, calendar jpg on blogger, Google Form, FPI, Paypal, Agency back-up
Engage (repeat bookings and recommendations) - ConstantContact, Facebook, Blogger
Cost 2011 - £102 + £60
Try before you buy
• LinkedIn + apps -• Google account - alerts, docs, calendar, analytics and more . . .• Facebook business • Twitter (Tweetdeck, Hootsuite, apps for handheld)• Email marketing - constant contact, mailchimp, dotMailer• Skype - calls, IM, screenshare• Video meeting - Tokbox, Mikogo, Webex, GoToMeeting, PowWow• Collaboration – slideshare.net, huddle, Googledocs, wikis, box.net
File transfer - Yousendit, Dropbox,• Web publishing - KompoZer.net, MrSite.com, Blogger / Wordpress,
ecommerce templates,• Picture and Video sharing - flickr, Picasaweb, YouTube, Facebook• PRsplash• CRM - ACT! ZoHo• Phone - citynumbers. 0800buster.co.uk, Skype• Surveys - surveymonkey, LinkedIn polls• Productivity - rememberthemilk, evernote.com
© 2011 Henmore Marketing and C WOODHOUSE LTD Marketing and Technology Mindset 14th July 2011
© 2011 Henmore Marketing and C WOODHOUSE LTDMarketing and Technology Mindset 14th July 2011
Ideas into Action
• What will you take away and do next?
• How will you follow
through?
© 2011 Henmore Marketing and C WOODHOUSE LTDMarketing and Technology Mindset 14th July 2011
Join us . . .
@IdeasStrategies @cwoodhouseltd
Please Q&A with us on our private forum on LinkedIn