marketing hacks webinar - #1 to 4 - do more marketing in less time
TRANSCRIPT
Marketing Hacks
Chris Hamiltonwww.SalesTipADay.com
403-630-1243
Agenda
Hack #1 - Have a Website/Blog
Why?
1. Get Found2. Get Names3. Marketing
How To Do It:
1. Come up with content2. Write up 300+ words3. Have a Call to Action
How To Hack Content:
1. Screen Capture2. Skype Interviews3. Transcribe - Rev.com
How I Capture Sales Leads From
My Website
You go here
You get this
I get a email
address
This Pops Up and Generates Email Sign Ups
When you click on a blog post
I give you multiple ways
to give me your email Address
Yes that’s 9 ways!
2 More
Here
And Here
Hack #2 - Contactually
What is Contactually?
It’s a CRM system that looks at your email
contacts and allows you to follow up on a
predetermined basis
Why?
1. Saves me 4 Weeks per month2. Remain Top of Mind3. Automates follow up
How To Do It:
1. Attach your email(s) Addresses2. Bucket People3. Put timeframes on Buckets
How To Hack Contactually:
1. Email Templates2. Buckets3. Automation
Automating a follow up:
Create series of emails
Create a program
Add Contact to Program
How I save 4 weeks a month
I followed up with 1920
people
@ 5 Minutes per email that’s 160 hours or
4 weeks
I spend $49 per month to give me 160 hours of my time!!!
One More - Scale Mail
Great for:Mass EmailsOne Off’s
Hack #3 - Lead Pages
What is Leadpages?
It’s a Landing Page System that allows you to
capture contact information of individuals
Why?
1. Easy to set up Landing pages2. Landing Pages look great3. A/B Split Test4. Co’s with 40+ landing pages get 12 X’s more sales leads
How To Do It:
1. Connect email marketing service2. Pick a template3. Fill in the information
How To Hack LeadPages:
1. Lead Boxes2. Lead Links3. Pop Ups
Lead Page
Lead Box
Click Here
One More - Webinar Sign Up
I put this together in less than 5 minutes
Hack #4 - Yesware
What is Yesware?
An Outlook or GMail Plugin to extend the usefulness of
your email
Why?
1. Ever wonder if someone opened an email?
2. What about Clicked a Link?3. Tie back to CRM system
How To Do It:
1. Pick your flavor - Gmail or Outlook2. Attach your email3. Get the information
How To Hack YesWare:
1. Tracked Documents2. Follow Up Notices3. Templates - Love This
Put a record in CRM
The Power of Yesware
Who’s opened an email
Who’s clicked Your Link
Hire me
Referral fees
Marketing Strategy
Offer
