marketing automation hacks 2016: mailchimp
TRANSCRIPT
@uberflip#MAHacks
Abby TrottClient Success Manager, MailChimp@abbytrott
MARKETING AUTOMATION HACKS:
MAILCHIMP
Jocelyn HardyClient Success Manager, MailChimp@jocelynhardy
Jason HoffmanCustomer Success Specialist, Uberflip
@jason_hoffman
@uberflip#MAHacks
Join in on
WE WILL SEND THE RECORDING.
Questions? We’ve got answers!
(At the end of the webinar ☺)
@uberflip#MAHacks
STICK AROUND FORA DEMO
@uberflip#MAHacks
Meet the ExpertStreet Cred:
5 years at MailChimpAs a Client Success Manager, I act as the liaison between MailChimp and our clients. It's my responsibility to see that those clients are maximizing the value of the products and services MailChimp provides.
Abby Trott
MailChimp
@uberflip#MAHacks
Meet the Expert
Street Cred:6 Years at MailChimp Also a Client Success ManagerI work directly with MailChimp clients on a day to day basis providing strategic guidance to help them meet their email marketing goals.
Jocelyn Hardy
MailChimp
@uberflip#MAHacks
Let’s get hacking
@uberflip#MAHacks
About Automation Automation workflows use triggers to send an email or a series of emails to specific subscribers on a list. A trigger can be an open or click in one of your campaigns, a subscription to your list, or an action that's combined with one of MailChimp’s other features.
In this presentation, we're going to be working with three examples:
1. Product Recommendations based on Ecommerce activity2. A win-back series to automate your list engagement goals3. An educational series to inform your customers about your features and products
@uberflip#MAHacks
About Automation
Workflow Types● List Activity● API ● Campaign Activity● Integration ● Date Based● Ecommerce
@uberflip#MAHacks
Hack #1- Product RecommendationsSave time - use a pre-built ecommerce workflowTriggered based on purchase events and buying behavior
@uberflip#MAHacks
Hack #1- Product RecommendationsUse the ability to add emails to a workflow to follow up with product recommendations after your subscribers make a purchase. Trigger the next email based on engagement to reward subscribers who are interested in receiving more information about your products and/or features.
Screenshot here
@uberflip#MAHacks
Hack #2 - Win-back Workflow
Bring back lost or inactive customers -
Create a segment of subscribers who have no buying activity or engagementConsider using MailChimp’s member rating tool to easily find inactive subscribers
Export Segment
Screenshot here
@uberflip#MAHacks
Hack #2 - Win-back Workflow
List Activity > Join List Group
This workflow will be triggered when you import your inactive subscribers/ customers to a specific group within your list
@uberflip#MAHacks
Hack #2 - Win-back Workflow
Create a series of emails triggered based on inactivityInactives are sent two emails before a “Goodbye” email is sentInspiration: http://reallygoodemails.com/retention/
@uberflip#MAHacks
Hack #2 - Win-back WorkflowUse the unsubscribe from list post sending list action to automatically remove subscribers who never open an email in this series
Add subscribers to your selected list group to trigger the workflow when you’re ready
@uberflip#MAHacks
Hack #3 - Educational SeriesUse the Educate Subscribers pre-built workflowTriggered based on list activity
@uberflip#MAHacks
Hack #3 - Education Series
Add as many emails to your series as neededThe timeframe between each email is 7 days You can also use post send actions to update the status of your subscribers once they have completed the series
Additional info
Screenshot here
@uberflip#MAHacks
Hack #3 - Educational Series
Due to the number of emails in the series, use Automation merge tags to let the subscriber know what to expect next.
Give subscribers the option to opt out of the series but continue to stay on your mailing list.
Raw Merge Tags in Unsent Email
Rendered Merge Tags in Live Email
@uberflip#MAHacks
Example
@uberflip#MAHacks
MailChimp Guide: Working with Automation
http://mailchimp.com/resources/guides/working-with-automation/
About Automation
http://eepurl.com/bDcHw9
Create an Automation Workflow
http://eepurl.com/bCsiDr
About Automation Workflow Types
Resources
@uberflip#MAHacks
QUESTION TIME!
Abby TrottClient Success Manager, MailChimp
@abbytrott
hub.uberflip.com
Jocelyn HardyClient Success Manager, MailChimp
@jocelynhardy
Jason HoffmanCustomer Success Specialist, Uberflip
@jason_hoffman
Find out how Booker decreased theircost per lead by 71% with content.
READ CASE STUDY