Downtown Boulder Marketing Council Agenda Prepared by Terri Takata-Smith (terri@dbi.org)

MARKETING COUNCIL SUMMARY (March 12, 2013)

Joanna Ackley Virginia Patterson

Erica Barnett Anna Salim

Priscilla Cohan Stephanie Schindhelm

Mindy Gantner / Bret Grischo / Becky Swepston John Schopbach

Taylor Horst Beverly Silva

Donna Jobert Mike Gleason

Sean Maher Sam Sussman / Tara Worley

Mary Ann Mahoney Terri Takata-Smith

Katie Olson

I. Social Media Breakfast Recap – Jennifer Sable Lopez presented a great talk on SEO to a full house. Sent out participant survey following the event with a 28% response rate (10-20% industry standard response rate). Feedback:

a. Provide these types of events for different businesses (have a panel that represents various industries)

b. Nonprofit focused

c. More general information for beginners

d. Variety of tools that can be used for measurement, etc.

See attachment for additional comments.

II. Fashion’s Night Downtown (Boulder) Update - Great meeting with several downtown retailers. Pleas review recap report - attached. Next meeting scheduled for May 17. If you would like to participate, please let Terri know.

III. Event Marketing Review

a. 5280 April spread attached. The magazine made an error on the weight of the postcard cardstock and the lineup of the postcard stitching so the magazine has graciously given us a comp ad which will be used in August to promote Fashion’s Night Downtown.

b. 9news spots airing for two weeks (branding w/ Tulip Fairy mention).

c. DenverPost.com flash ads running for two weeks promoting Tulip Fairy & Race Series 75/25 rotation.

d. Tulip Fairy Ad attached. Staying consistent with the overall look and feel.

e. Race Series ad attached.

f. Working on summer direct mail piece; gift card ads.

IV. Brand Marketing Review

a. July geo targeted ads will be tagged with Open Arts Fest details. Working with artist Fredrick Prescott to feature one of his sculptures as the image. Joel will write a headline and copy to match.

Downtown Boulder Marketing Council Agenda Prepared by Terri Takata-Smith (terri@dbi.org)

b. June 5280 ad will be a play on Ibash-I (the guy in the box).

c. July 5280 ad will probably be similar to the geo targeted ads – have to make it a little more special since it’s the inside cover of the magazine.

d. New tear-off map art is complete. Original piece will be hanging in the DBI office. Terri will show at next meeting.

V. Updated Flowchart / Advertising Plan. Most current flowchart attached. Terri will ask Mindy / Becky to do a quick recap at May meeting.

VI. Events Update - One sheet attached.

a. Taste of Pearl sold out in early April

b. Tulip Fairy and Elf Festival will feature three live performances and several activities

c. Bands on the Bricks – The beer garden will feature Rio Margs!

d. Noon Tunes – July will be dedicated to children’s entertainment

VII. Social Media / Website stats - attached.

VIII. Visitor Information Data / Gift Card stats – attached.

IX. Other Business

2013 Marketing Committee Dates

July 9 October 8

May 14 August 13 November 12

June 11 September 10 December 10

Recap meeting

Karen & Chantal – Starr’s Clothing Co.

Lexi – Weekends

Mike – Prana

Jasmine – Steve Madden

Cara – Two Sole Sisters

Kathy & Beth – Barbara & Company

Phoebe – Title 9

Michelle – Free People

Holly – Fresh Produce

Alyssa - Earthwood Gallery

Bonnie – Savvy on Pearl

Kimberly – First National Bank

Laura – Art + Soul

Tiffany – Retail Therapy

Taylor, Downtown Boulder (Communications)

Joanna, Downtown Boulder (Events)

*For those who arrived a few minutes after we had started and we didn’t get your name(s) during the introductions, sorry about that!

Thank you to everyone in attendance. We were able to get a lot accomplished. Below is a very brief recap. If you have any questions or would like some additional information, please feel free to contact Terri or Anna!

Downtown Boulder Event / Logistic Contacts:

Terri Takata-Smith, Director of Marketing & Communications (Terri@dbi.org)

Anna Salim, Event Director (Anna@dbi.org)

Recap:

1.) 2013 Date Set: Thursday - 8/29 a. Cherry Creek North keeping their event date the first Thursday in September (9/5). This might help

attract people from Denver who joined us in 2010 (when CCN did not participate) since there is no conflict.

b. CU starts classes the last week of August and there are not a lot of events planned that week. The last Thursday in August does not conflict with sorority happenings. Good timing.

2.) Name: Fashions Night Downtown (Boulder) a. See attached mockup logo. Since FNO was a fairly recognizable event, idea is to keep look/feel similar

to the prior two years. b. Terri proposed FND (Fashion’s Night Downtown). General thought was that Boulder needs to be

incorporated into the logo/event name. Terri will work with designer and have a few concepts to share with everyone at the next meeting. “Fashions Night Boulder”, “Fashions Night Downtown Boulder”, “Boulder Presents: Fashions Night Downtown”, “Boulder Celebrates: Fashions Night Downtown”

c. Website URL will be changed accordingly. 3.) Collateral / Marketing / Advertising:

a. See 2011 recap notes – attached. b. See attached artwork for look and feel of collateral that was discussed for this year. Everyone was fine

with it. We will account for the clothing (fall/winter) and make sure it’s obviously happening in Downtown Boulder.

c. Colors will remain black/white/red. d. In terms of advertising, Terri to look at non-traditional marketing opportunities (e.g. printing 1000 bags

that would be distributed at CU, in stores, on the mall, etc.). Each participating business might be asked to donate 50 “items” to help fill the bags. This would be a good way to create a very visible presence.

e. Other collateral: window posters, event maps (minus the signature promotion – see attached) and maybe postcards that could be used as bag stuffers.

f. DBI will also create a Kick Off Fashion Show runway guide so that all attendees have a list of who’s walking when.

g. Anna is looking into the possibility of having large banners on the mall to promote the event a few weeks in advance. Details forthcoming.

h. Terri and Anna will again reach out to sororities about the event. Tricky part is timing. We can give them a heads up now but they go away for the summer and might forget. Plan is to get interns up to campus the first few days of school to help spread the word.

i. There will also be traditional marketing (Camera ads, etc.) to help get the word out. 4.) Store Participation /Events / Activities:

a. This year’s procedure: Sign up through DBI. Provide a detailed description of what’s happening and confirm models for the kick off fashion show. More detailed emails will follow about the information needed.

b. Goal is to keep cost to participate free or very minimal based on what costs DBI can cover and how much additional exposure is desired by participants.

c. Feedback from attendees was that if a store looked exciting from the outside (activities happening in front of the store) then people gravitated to those stores. DBI will pull a sidewalk sale permit so the space in front of your stores is available. Need to have visibility to draw people in. Balloons are still a possibility as are other “markers”. DBI will brainstorm ideas for next meeting.

5.) Restaurant Involvement: a. How do we get restaurants to help promote the event?

i. Specialty drinks? Early or late happy hour? ii. Models from kickoff fashion show go directly into restaurants for impromptu fashion shows?

b. Best idea is to have stores go talk to neighboring restaurants to see what kind of partnerships make sense.

c. DBI will research some previous FNO events to see how restaurants were involved.

6.) Next Steps: a. DBI

i. Pricing out 1000 “goodie bags” ii. Layout out preliminary advertising plan

iii. Researching banner placement on the PSM iv. Securing sidewalk sale permit v. Working on kick off fashion show logistics – including music and keeping the overall feel upbeat

with a ton of energy. vi. Setting up second planning meeting in late May - DATE: May 17 / 9 a.m. /Broadway Suite’s

Planning Conference Room. vii. DBI to reach out to City of Boulder Parking Services to host parking promotion.

b. Retail participants i. Plan to start marketing/promoting event in early August (Sidewalk Sale Weekend) with collateral

provided by DBI. ii. Window displays up by August 1.

iii. Help with Facebook Page (right now: FNO Boulder). Contact Terri to be added as an administration on the page.

2013 as of 3.13.13

Total Net Cost DTB's Explore's Net

31 7 14 21 28 4 11 18 25 4 11 18 25 1 8 15 22 29 6 13 20 27 3 10 17 24 1 8 15 22 29 5 12 19 26 2 9 16 23 30 7 14 21 28 4 11 18 25 2 9 16 23 Points/Ins Point/Ins Net Cost Total Cost

Holidays New Years Valentine's Day President's Day Memorial Day 4th of July Labor Day Thanksgiving Holidays

Events Winter Sidewalk Sale 2/16-18 Taste of Pearl 4/21 Open Arts Fest 7/20-21 FNO 9/5 Fall Fest 9/13-9/15 Switch on Holidays 11/23

Tulip Fairy 4/27 Bands on the Bricks 6/12-8/24 Munchkin Masquerade 10/31 Parade of Lights 12/7

Newspaper

Boulder Daily Camera 45,000.00$

Longmont Times Call

Broomfield Enterprise

Westword

Full Page, 4C 1 1 2 2,600.00$ $5,200.00

Magazines

5280

2 Page Spread, 4C + BRC 1 1 11,072.00$ $11,072.00

2 Page Gatefold, 4C Inside Front Cover 1 1 16,081.00$ $16,081.00

Full Page, 4C Ad - Paid & Sponsorships 1 1 5,170.00$ $5,170.00

Full Page, 4C Ad - Sponsorships 1 1 1 3 -$ $0.00

MNI Luxury Jewlery

Full Page, 4C 1 1 2 13,531.79$ $27,063.58

MediaMax Bon Appetit

Full Page, 4C 1 1 2 3,477.00$ $6,954.00

TV

KUSA-TV (Channel 9)

:10s & :15s sponsorships and spots 336 122.51$ $48,404.10

Colorado & Company Segment 1 336 -$ $0.00

Online

DenverPost.com

300x250, 728x90 Entertainment, Breaking News, Lifestyles, Denver & The West 275,000 9.00$ $2,475.00

Banner Ads 850,000 10.00$ $11,025.00

Mobile

Pandora.com

300x600 Banner & Audio Ads 1,100,000 12.50$ $13,750.00

Slush Fund 4,500.00$

Recommended Media $151,694.68

Placed Media $1,000.00

Downtown Boulder to Place $5,000.00

Added Value $11,250.00

$168,944.68

Explore Buying Fees

Rest. Week

Explore's Total Gross Spending

April May September October DecemberNovember

Explore's Total Net Media

Acceleration Fees

Explore Planning Fees

January

3RD QUARTER

February March

Downtown Boulder2013 Media Plan

June July August

1ST QUARTER 4TH QUARTER2ND QUARTER

Attenddee Stats:

S

DowBo6

Blder/BroCounty19%

Colorado Springs2%

Den6

: 

Daily C19

Social Media5%

Magazine7%

wntown ulder6%

How

mfld y

nver%

Denver Me12%

DBI Eve

 

 

amera9%

52806%

Ot7

w they h

etro Othe4

ent Upda

Sund2:00 Tic

 

her7%

heard ab

er CO4%

ates 

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Word O2

At

Email7%

bout ToP

Colorad

il 21 p.m. e SOLD O

Of Mouth25%

ttended PrevioYears18%

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s

DBI Event Updates 

 Saturday, April 27 3:00 – 6:00 p.m.    

Join us for an expanded Tulip Fairy & Elf Festival – the Tulip Fairy and her pint‐sized helpers will be on hand to celebrate the tulips that adorn Pearl Street.  The event also includes three live performances, face painting, coloring and other activities for kids and families provided by community organizations. 

 We are still seeking volunteers – email Joanna@dbi.org to sign up! 

 

 

Registration through Active.com – available now for the entire series and all three races: 

DowntownBoulderRaces.com  

New This Year:  Frank Shorter to emcee the West End 3K and Pearl Street Mile  A Downtown Business Wave kicks off the Pearl Street Mile – and Bands on the Bricks 

starts right afterwards!  The East End 2K is now on a Saturday 

      Wednesday, June 5    Wednesday, July 10         Saturday, August 10            6:00 p.m.        5:30 p.m.            8:00 a.m.  

 

      SAVE THE DATE     Kick‐Off Beer & Conversations     Wednesday, June 12     5:00 – 7:00 p.m. 

Join us to celebrate the beginning of our summer season at the 1st Bands on the Bricks.  Food and beer provided by West Flanders Brewing Co. – first beer is free for DBI Members. 

Downtown Boulder – Online Recap By the numbers March 1 – March 31, 2013 What did we produce?

275 New

Facebook Likes

166 New Twitter

Followers

$13,585 Gift Cards Sold

473 Denver CVB welcome

emails added to Constant Contact

5,146 Facebook Engaged Users

78 Tweets

How Many Visited?

650 Pins on Pinterest

1,202 – Yelp Views

197 – Yelp Leads

9,694 Blog Page Views

Denver CVB Welcome Emails:

49% – Open Rate 78 – Click-Throughs

Top Incoming Referrals BoulderDowntown.com – 65%

Google - 26% Bing – 1.2%

Search.Yahoo – 1% BoulderColoradoUSA.com - .44%

26,664 Unique

Website Visitors – Google Analytics

16,744 Mobile Site Visitors

2,747 Avg. Website

Sessions per Day

793 Daily Outgoing Biz Referrals

(23,802 links to 793 destinations )

104,186 Pageviews Per Month –

Google Analytics

3.1 Pages Visited –

Google Analytics

What did they look at?

16,801

25,619

17,434

Top 5 Most Viewed Sections (pageviews)

Dining

Events

Shopping

Spring is here-so is race season. Sign up for the Downtown #Boulder race series now! (flyer photo) (March 20 –21,000) Most Viewed Facebook Post (Interactions/post)

Social Media/Web 2.0 Website

46,881

553 Engaged Users on

Instagram

Visit

Happy Friday! Tulip Festival is right around the corner (photo)! (March 29 – 10,101)

20 Outgoing Real Estate

Referrals/Day

661 Daily Event Listing Outgoing Referrals

10,723 Likes

10,043 followers

+6% from 2012

+13% from 2012

30.5% E-newsletter Open

Rate(Sent to 11,763 in total)

Most Viewed Tweet (ppl reached/Tweet)

+13% From last

month

Top 5 Search Terms (External)

pearl street mall downtown boulder boulder events pearl street boulder boulder co

457 followers +26%

from last month

Same from 2012

401 followers

9,148 emails total

10,944 About

Same from last

month

-6% from last

month

+24% from last

month

Downtown Boulder Visitor Center Stats: January 1 - March 31, 2013Number of guests per month

2007 2008 2009 2010 2011 2012 2013

Difference

2012 v.

2013 Origin (1/1/13 -3/31/13) Primary Usage (1/1/13- 3/31/13)

Jan N/A 303 218 221 160 146 107 -39 Home Count Percent Primary Use Count Percent

Feb N/A 324 173 100 204 192 136 -56 Other States 345 45% Downtown Retail 230 30.2%

March N/A 907 687 639 586 828 518 -310 Boulder 105 14% General Info 117 15.4%

April N/A 827 824 715 748 915 International 122 16% Dining 187 24.6%

May N/A 1078 1151 1055 1019 1290 Denver Metro 115 15% Literature 71 9.3%

June 1772 2309 2164 2039 1869 1937 Other CO 49 6% Local Attraction 107 14.1%

July 2172 2296 2662 2546 2466 2351 Front Range 16 2% Other Retail 24 3.2%

August 2364 2357 2499 2372 2290 2277 Boulder County 9 1% Regional Attraction 16 2.1%

Sept 1659 1330 1434 1576 1669 1500 Total 761 100% Events 1 0.1%

Oct 1412 1062 991 1258 1109 982 Lodging 8 1.1%

Nov 993 567 567 747 761 663 Total 761 100%

Dec 916 516 414 651 731 716

Total 11288 13876 13784 13919 13612 13797 761 -405146

192

828

915

1290

1937

2351

2277

1500

982

663

716

10

7

13

6 5

18

0

500

1000

1500

2000

2500

Vis

ito

rs

Month

Visitors Per Month 2012 vs. 2013

2012

2013

Downtown Boulder Visitor Center Stats

January 1 - March 31, 2013

Primary Use of Visitor Center

Primary Use Count Percent Home Count Percent

Downtown Retail 230 30% Other States 345 45%

Dining 187 25% Boulder 105 14%

General Info 117 15% Denver Metro 115 15%

Literature 71 9% International 122 16%

Local Attraction 107 14% Front Range 49 6%

Other Retail 24 3% Boulder County 16 2%

Regional Attraction 16 2% Other CO 9 1%

Lodging 8 1% Total 761 100%

Events 1 0%

Total 761 100%

Traffic by Day of Week

Day of Week Count Percent

Sa 244 32.1%

Su 162 21.3%

Fr 75 9.9%

Th 50 6.6%

Mo 72 9.5%

We 93 12.2%

Tu 65 8.5%

Total 761 100%

Primary Use by Weekday & Weekend Day

Primary Use

Count Percent Count Percent Count Percent

General Info 57 14.0% 60 16.9% 117 15.4%

Dining 100 24.6% 87 24.5% 187 24.6%

Downtown Retail 124 30.5% 106 29.9% 230 30.2%

Local Attraction 56 13.8% 51 14.4% 107 14.1%

Literature 47 11.6% 24 6.8% 71 9.3%

Regional Attraction 6 1.5% 10 2.8% 16 2.1%

Other Retail 12 3.0% 12 3.4% 24 3.2%

Events 1 0.2% 0 0.0% 1 0.1%

Lodging 3 0.7% 5 1.4% 8 1.1%

Total 406 100% 355 100% 761 100%

Weekend Weekday Grand Total

Downtown Boulder Visitor Center Stats

Downtown Boulder Visitor Center Stats - January 1 - March 31, 2013"Where are you from?"

Home Count Percent State Breakout International Breakout

Other States

(see breakout) 345 45%

Boulder 105 14% Home Count Percent Home Count Percent

International

(see breakout) 122 16% CO 294 46.0% Africa 3 2%

Denver Metro 115 15% CA 36 5.6% Asia 5 4%

Front Range 49 6% IL 27 4.2% Australia 9 7%

Boulder County 16 2% OH 19 3.0% Canada 7 6%

Other CO 9 1% MN 18 2.8% China 2 2%

Total 761 100% TX 18 2.8% England 16 13%

NY 15 2.3% Europe 36 30%

Visit Denver - Referrals (Totals from May '10 - Mar. '13) MO 13 2.0% France 5 4%

INTL 2,321 11.0% MA 12 1.9% Germany 7 6%

TX 1,939 10.0% MI 11 1.7% Italy 4 3%

CO 1,122 5.0% NC 11 1.7% Japan 5 4%

FL 1,060 5.0% FL 10 1.6% Mexico 1 1%

IL 1,065 5.0% PA 10 1.6% Middle East 3 2%

GA 10 1.6% New Zealand 5 4%

Report Date # of Leads # of emails OR 9 1.4% South America 14 11%

May - December 2010 4,188 3137 DC 8 1.3% TOTAL 122 80%

January - December 2011 7,851 5797 WI 8 1.3%

January - December 2012 6,751 5096 WA 8 1.3%

1/4/2013 156 126 NJ 7 1.1%

1/11/2013 160 119 OK 7 1.1%

1/18/2013 143 105 VA 6 0.9%

1/25/2013 154 117 NE 6 0.9%

2/1/2013 163 125 TN 5 0.8%

2/8/2013 153 114 AZ 5 0.8%

2/15/2013 137 94 IA 5 0.8%

2/22/2013 122 89 MD 5 0.8%

3/1/2013 156 116 NM 5 0.8%

3/8/2013 134 97 KY 4 0.6%

3/15/2013 127 88 SC 4 0.6%

3/22/2013 135 91 RI 4 0.6%

3/29/2013 112 85 WY 3 0.5%

4/5/2013 CT 3 0.5%

4/12/2013 KS 3 0.5%

4/19/2013 LA 3 0.5%

4/26/2013 MT 3 0.5%

5/3/2013 UT 3 0.5%

5/10/2013 VT 3 0.5%

5/17/2013 ID 2 0.3%

5/24/2013 AL 2 0.3%

5/31/2013 HI 2 0.3%

6/7/2013 ME 2 0.3%

6/14/2013 SD 2 0.3%

6/21/2013 IN 4 0.6%

6/28/2013 NV 1 0.2%

7/5/2013 AK 1 0.2%

7/12/2013 MS 1 0.2%

7/19/2013 NH 1 0.2%

7/26/2013 AR 0 0.0%

8/2/2013 DE 0 0.0%

8/9/2013 ND 0 0.0%

8/16/2013 WV 0 0.0%

8/23/2013 TOTAL 639 100%

8/30/2013

9/6/2013

9/13/2013

9/20/2013

9/27/2013

10/4/2013

10/11/2013

10/18/2013

10/25/2013

11/1/2013

11/8/2013

11/15/2013

11/22/2013

11/29/2013

12/6/2013

12/13/2013

12/20/2013

12/27/2013

TOTAL 20,642 15396

Downtown Boulder Visitor Center Stats

Downtown Gift Card Sales

SOLD

2007 2008 2009 2010 2011 2012 2013

Jan N/A $10,254 $11,364 $8,545 $9,790 $13,063 $13,737

Feb $465 $7,546 $10,236 $15,949 $8,795 $10,528 $10,476

March $5,425 $5,505 $5,974 $11,782 $12,415 $20,404 $13,585

April $7,210 $8,850 $14,994 $13,593 $17,620 $17,934

May $14,060 $33,259 $22,752 $35,956 $46,707 $53,871

June $16,578 $10,275 $14,658 $13,883 $20,540 $17,244

July $6,196 $6,278 $10,603 $13,155 $11,115 $15,401

August $9,550 $10,466 $8,240 $7,635 $13,025 $14,536

Sept $4,027 $9,792 $8,647 $9,190 $9,986 $17,677

Oct $12,141 $14,269 $10,352 $16,391 $12,985 $20,235

Nov $12,405 $7,840 $15,710 $16,700 $22,365 $21,980

Dec $87,051 $79,145 $63,973 $87,682 $96,284 $121,007

Total $175,108 $205,487 $199,512 $250,461 $281,627 $343,880 $37,798

REDEEMED

2007 2008 2009 2010 2011 2012 2013

Jan $24,947 $24,261 23,400$ $27,989 $32,725 $38,711

Feb $13,056 $16,789 14,026$ $15,161 $21,604 $23,196

March $904 $12,381 $13,095 21,095$ $16,008 $19,232 $18,013

April $1,460 $11,832 $12,017 11,117$ $12,909 $18,401

May $3,206 $10,947 $12,600 14,202$ $20,352 $21,686

June $5,690 $19,328 $21,232 20,329$ $24,692 $22,069

July $6,314 $11,398 $11,835 17,541$ $16,850 $24,732

August $4,959 $9,604 $8,945 14,879$ $17,386 $15,455

Sept $4,700 $10,029 $8,945 9,623$ $11,685 $13,372

Oct $6,566 $11,205 $8,243 13,089$ $14,426 $18,535

Nov $6,018 $8,624 $11,215 12,726$ $14,264 $17,012

Dec $22,864 $29,896 $26,799 28,667$ $30,029 $38,178

Total $62,681 $175,255 $177,985 200,694$ $221,751 $263,001 $79,920

$0$5,000

$10,000$15,000$20,000$25,000$30,000$35,000$40,000$45,000

Jan

Feb

March

April

May

June

July

August

Sept

Oct

Nov

Dec

Am

ou

nt

Month

REDEEMED: 2007 - 2013

2007

2008

2009

2010

2011

2012

2013

$0

$10,000

$20,000

$30,000

$40,000

$50,000

$60,000

$70,000

Am

ou

nt

SOLD: 2007 - 2013

2007

2008

2009

2010

2011

2012

2013

Downtown Gift Card Sales (March 31, 2012 – March 31, 2013)

Cards Sold: 7,619

Amount Sold: $337,870

Redeemed Transactions: 11,118

Amount Redeemed: $269, 380

Top Ten Card Redeemers

(# of transactions)

Merchant Transactions

BOULDER PARKING-CAGID 1,165

ILLEGAL PETE'S 451

LIQUORMART INC 451

THE PEPPERCORN 342

CHEESECAKE BOULDER 339

BOULDER BOOKSTORE 337

OZO COFFEE CO 291

HAPA SUSHI GRILL & 262

RIO GRANDE MEXICAN 242

WOODY CREEK CAF& BAK 198

Top Ten Card Redeemers

($ Amount Redeemed )

Merchant Transactions Amount

LIQUORMART INC 451 $10,897.22

CHEESECAKE BOULDER 339 $9,979.08

HAPA SUSHI GRILL & 262 $9,503.71

THE PEPPERCORN 342 $9,351.92

BOULDER BOOKSTORE 337 $7,332.21

RIO GRANDE MEXICAN 242 $6,251.43

GOLITE BOULDER 108 $6,085.49

SALT 116 $6,002.45

OAK 109 $5,719.63

PEDESTRIAN SHOPS 99 $5,400.24

Cards Sold Monthly

Month Total $ Sold

Aug ’11 $13,025

Sept ‘11 $9,986

Oct ‘11 $12,985

Nov’11 $22.365

Dec ‘11 $96,284

Jan ‘12 $13,063

Feb ‘12 $10,528

March ‘12 $20,404

April ‘12 $17,934

May ‘12 $53,871

June ‘12 $17,244

July ‘12 $15,401

August ‘12 $14,542

Sept ‘12 $17,677

Oct ‘12 $20,235

Nov ‘12 $21,980

Dec ‘12 $121,007

Jan ‘13 $13,737

Feb ‘13 $10,476

March ‘13 $13,585

Month Cards Funded

Aug ‘11 280

Sept ‘11 207

Oct ‘11 276

Nov ‘11 463

Dec. ‘11 1852

Jan ‘12 370

Feb ‘12 208

March ‘12 417

April ‘12 424

May ‘12 1088

June ‘12 383

July ‘12 387

August ‘12 777

Sept ‘12 440

Oct ‘12 513

Nov ‘12 382

Dec ‘12 2,277

Jan ‘13 379

Feb ‘13 190

March ‘13 378

$ Amount Sold Monthly