marketing analysis of current and future strategies of facebook
DESCRIPTION
Marketing assignment free sample - The purpose of this assignment is to again provide you with an opportunity to apply knowledge, theory, frameworks and tools from the early part of the unit to an analysis of the strategy and strategic practices of a real organization. In this assignment, you will work to analyze the strategies pursued by Facebook since its creation. You will evaluate marketing-related strategies and their effectiveness and relate those real-life experiences to relevant research and theory. The aim is to provide experience of marketing analysis and practice and to determine your ability to relate real marketing strategy to theory and research.TRANSCRIPT
Marketing Report on Facebook Inc.
Marketing Analysis of current strategies and future prospects
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Uploaded: April 11, 2016
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Abstract
The Paper begins with an introduction into the topic for investigation, after postulating it;
the paper provides a background of Facebook as a company and as a business.
This paper undertakes an in-depth analysis of the Marketing strategies adopted by
Facebook over the years, and to understand it, the researcher conducted an STP (segmenting,
targeting, and positioning) analysis. The paper also goes on to briefly explain the marketing
mix (4 p’s) to get an understanding of Face book’s marketing strategy.
Finally, the paper ends with 5 marketing suggestions for Facebook that would help the
company thrive and survive like it is doing currently in the long term. The paper concludes
with the finding that, though there are certain hiccups and problems here and there, there is no
reason to believe that Facebook is here to stay for a very long time to come, if it takes a few
steps to mitigate the current challenges and future threats that it can face.