keeping current with facebook
DESCRIPTION
An updated look at the most effective way to use timeline, ads, apps and posts to maximize visibility (edgerank) for business.TRANSCRIPT
Keeping Current With FacebookJune 8, 2012
“Show Us Your Roundtable Photo” Facebook Contest!
www.341studios.com
OLD FB Page (bf Timeline)
New Timeline for Brands
Timeline: Critical Elements
Cover Photo: 1st Impression of the Brand Strict Rules
Milestones: Tells the story of your Brand Tab Structure: The Navigation… 4 most important
features to be communicated to your fans About: Key information and links Highlights/”Pinning”: Great post? Make it stand out! Profile/Thumbnail: Identifies you throughout FB
www.341studios.com
“Prime” Real Estate: Tabs, “About”
www.341studios.com
Timeline for Brands
Timeline for Brands
Add Milestones!
www.341studios.com
Also Add:• Highlighted posts• Pinned posts
www.341studios.com
Use A Call to Action!
Timeline for Brands: Custom Apps
Custom Apps: Why? How?
No More Default Landing Tab Have a Goal:Visitors >> Fans/Leads >> Customers >> Evangelists Third Party Apps: Many Choices
DIY Template vs. Custom Free vs. Paid Contests, Email Integration, Fan-gated Welcome pages, E-commerce, more
Acquisition Tactics
FangateBefore
Fangate After
FangateBefore
Fangate After
“Fan of the Week” Promotion
Acquisition Tactics
App Example: Offerpop($15 per month, for pages over 100 fans)
Other Third Party Apps:• LuJure*** (1 app free, no programming skills)• Constant Contact*** (no programming skills)• Wildfire App• North Social• Shortstack, etc.
Constant Contact “Social Campaigns”BEFORE
AFTER
• “Edgerank”: •17% Average Reach•What Get’s Engagement?
Short Posts (70 Char.), Questions, “FITB”, “ T or F” Videos, Photos, Links, Game-ification
• Goal: Likes, Comments, Shares
Goal: Visibility in the Newsfeed!
Engagement Techniques
Source: Kissmetrics
Engagement Techniques
People Love Pictures! > +65% more eng.
Facebook Insights
Facebook Insights
“You Can’t Improve What You Don’t Measure”
A) Measure “Likes” + 1 Measure of ViralityB) Analyze Best/Worst Performing Updates: i.e., When? What? How Often?
Likes: Growth Over Time Choose Any Measure of Virality:PTAT = # People who engaged with your content and created
a “Story”Engaged Users: #People who engaged in any way, “story or
no “story”Engagement Rate: PTAT / Reach
341 Studios Facebook Insights
From Pagelever.com … also check out Edgerankchecker.com
341 Studios Facebook Insights
341 Studios Facebook Analytics
Add’l Facebook Analytics
Sources: Buddy Media, Dan Zarella (The Science of Facebook)
NEW Facebook Ad Units Sponsored Stories, Promoted Posts >>Target Fans and Friends of Fans!
Facebook Ads: Destination Options
Test Creative, Segment Ads
Other Facebook News and Tools - Status Update Scheduling Tool for Admins- Mobile App for Page Admins (iphone)- Social Plug-ins(not new, but a “must)
- “Offers”
Connect With Us!
www.341studios.com
Connect with Rhonda Hurwitz:
Questions? Ask me on my Facebook Page:https://www.facebook.com/helpmerhondamarketing
More tips over at my Blog:www.shemeansbusiness.wordpress.com
Let’s Connect: @Rhondahurwitz on Twitter, Google+, Pinterest, Linked in
Connect with 341 Studios:
Website: http://www.341studios.com
(follow homepage links to Facebook, Twitter, Linkedin, You Tube, Blog)