Presentation by Social Media Academy for Women You may not reproduce or resell the content in any manner. All Rights Reserved. Copyright © 2011

FACEBOOK FOR AUTHORS Advanced Strategies

Presented  By:  Cindy  Ratzlaff  

New York Times Front Page Style Section

Personal Profile and Fan Page

Fan Pages

  Mirror the look and feel of your website

  Can support applications such as contests and stores

  Administrators of the page can remain private

  Customize Opt in offers

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Profile

  Must invite or accept friends   Only profiles can invite people to “like” a page   multi-level privacy settings options

#BEA-FB

Reaching Thousands in Seconds

Optimized Fan Page

  Welcome Page with Video

  About the Author

  Other connections

 Book Trailers as Welcome

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 Authentic

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 Zero to 6,000 in 45 days

 Opt in  Free

 Opt in  Free

 Free to Fans

 Opt in  Free

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 Contests  Badges  Specials  Press Kit  Viral Tools

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Free or Low Cost DIY Apps

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 Live Author Events

Facebook Ads

To draw attention and monetize your efforts on Facebook, your page should have:   Welcome tab with video or two part reveal tab   Live link to Website   Opt-in tab with Valuable Offer   Social connections with Twitter, LinkedIn and YouTube tabs   Live author chat options through Ustream, LiveStream or Linqto

Campaign based - Optional   NorthSocial for Flash deals and Contests   Wildfire for contests   GoodReads   AuthorPage   E-commerce with Paypal, BigCommerce, Payvment, Ecwid

Anatomy of an Optimum Facebook Page

Resource directory Custom Page Designers

CustomFanPageDesigns.com or TweetPages.com

Online HTML Editor (to create your own custom tab) free-online-html-editor.com

Photo Hosting - flickr.com, PhotoBucket.com

Database Manager required for Opt-In box

ConstantContact.com, MailChimp.com, AWeber.com

Shopping Cart required to accept payments online 1ShoppingCart.com or Paypal.com

Free custom tabs – Involver.com

Contest app – Wildfire.com

Ecommerce apps – Payvment.com, Ecwid.com, BigCommerce.com

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Recommendations 1.  Create a fan page in the authors name

2.  Add a video welcome tab and set that as the default landing page

3.  Invite at least 50 people to reach your 25 Fans/”Likers” needed to reserve your unique Facebook Page URL

4.  Add live links to all the authors social sites and website

5.  Add your Opt-In box to start building a mailing list

6.  Add a Facebook Badge or Plug-in to the website or blog

7.  Add a “Buy Now” option to Facebook

8.  Engage with fans daily

Visit my websites at SocialMediaAcademyforWomen.com  

and  CindyRatzlaff.com    

Connect with Me

Facebook.com/SocialMediaAcademyforWomen and BrandNewBrandYou

@BrandYou and @SMA4Women

info@SocialMediaAcademyforWomen.com

25 Presentation by Social Media Academy for Women You may not reproduce or resell the content in any manner. All Rights Reserved. Copyright © 2010