market view 2015
TRANSCRIPT
Market View Year 2015, a tough year
March 2016
Copyright © 2016 Information Resources, Inc. (IRI). Confidential and Proprietary. 2
Value Sales Trend: Super/Hyper Markets FMCG – LIDL (Total Market)
Metrics
Super/Hyper Markets (including Key Retailers, smaller Retailers and actual Sklavenitis scanning data)
LIDL
Channels
Greece Mainland
Crete Areas
YR 2015 vs YR 2014
YR 2014 vs YR 2013 Periods
Study’s ID
Copyright © 2016 Information Resources, Inc. (IRI). Confidential and Proprietary. 3
Stores with large selling area (over 2500 sq.m.) and even broader range of products
Hypermarket
Self-service retail stores with a central check-out area and at least 2 cash registers, offering a large variety of groceries as well as consumer durables and goods
Supermarket
Self-service retail stores carrying mainly groceries in limited range with emphasis on own label products and low prices
Discounters
Channels definitions
Copyright © 2016 Information Resources, Inc. (IRI). Confidential and Proprietary. 4
Greece economy
RETAIL TURNOVER INDEX (w.o AUTOMOTIVE FUEL)
INFLATION RATE TREND UNEMPLOYMENT
-4 .9%
-7.1%
-5.3%
-1.8%
-0.2%
-6.4%
2010 2011 2012 2013 2014 2015
GDP
4,7%
3,3%
-0,9%-1,3%
-1,7%
1,5%
2010 2011 2012 2013 2014 2015
14.8%
21.0%
27.5% 26.5%25.0%
26.9%
2010 2011 2012 2013 2014 2015
-1.2%
-7.2%
-8.6%
-1.0% -1.0%
-11.3%
2010 2011 2012 2013 2014
Jan/Oct
'15 vs.
Jan/Oct
'14
Source: ELSTAT Feb 2016 (latest available period/provisional data)
Copyright © 2016 Information Resources, Inc. (IRI). Confidential and Proprietary. 5
HM/SM VALUE SALES TREND
YR 2013YR 2014
YR 2015
YR 2013 YR 2014 YR 2015
-1.4%
-2.1%
Source: IRI InfoScan, HM/SM (including Key Retailers, smaller Retailers and Sklavenitis scanning data)
The negative trend continues for FMCG market in 2015, closing at -2.1%
Copyright © 2016 Information Resources, Inc. (IRI). Confidential and Proprietary. 6
HM/SM VALUE SALES TREND / PRE AND POST REFERENDUM WEEKS
-2,8% -5,8%
-4,2% -1,7%
-1,1%
39,1%
-8,7% -11,6%
-6,2% -6,4%
1,8%
-1,7%
1,8%
-3,4% -3,0%
0,6%
-3,2%
-3,0%
-4,2% -2,1%
-4,6% -6,9%
-2,1% -1,1%
-6,8%
-2,8% -3,7% -5,4% -8,0%
-11,4%
-6,0%
-6,2%
Greek Referendum announcement temporarily reversed the trend
* Greek Referendum
Source: IRI InfoScan, HM/SM
Copyright © 2016 Information Resources, Inc. (IRI). Confidential and Proprietary. 7
HM/SM VALUE SALES TREND BY MONTH
-0,4
%
-3,7
%
-0,6
%
-7,7
%
-1,4
%
-2,9
%
-6,9
%
-6,6
%
-4,1
% -2
,4%
-3,1
%
-2,6
%
-4,2
%
3,0
%
-2,7
%
-4,8
%
4,1
%
1,5
%
1,5
%
-3,3
%
-3,1
%
-3,4
%
-2,7
%
-2,5
%
2,3
%
-4,4
%
3,1
%
-6,3
%
-0,1
%
5,5
%
-8,3
%
-0,5
%
-2,6
%
-3,9
%
-3,6
%
-7,5
%
Source: IRI InfoScan, HM/SM (including Key Retailers, smaller Retailers and Sklavenitis)
December’s value sales declined by 7.5%, one of the sharpest declines during the last couple of years
Copyright © 2016 Information Resources, Inc. (IRI). Confidential and Proprietary. 8
HM/SM VALUE SALES TREND 2014 vs 2013
-1,4%
-2,6%
-4,2%
FOOD
HBA
HOUSEHOLD
2015 vs 2014
-2,0%
-2,4%
-2,1%
FOOD
HBA
HOUSEHOLD
Source: IRI InfoScan, HM/SM (including Key Retailers, smaller Retailers and Sklavenitis scanning data)
All segments mark negative trends in 2015
Copyright © 2016 Information Resources, Inc. (IRI). Confidential and Proprietary. 9
HM/SM VALUE SALES TREND 2015 vs 2014
-1,2%
-3,7%
-2,4%
-2,4%
1,7%
-0,3%
-4,5%
1,1%
-4,0%
-2,0%
-5,5%
HOUSEHOLD CLEANERS & DETERGENTS
OTHER HOUSEHOLD PRODUCTS
PERSONAL CARE & BEAUTY
PERSONAL HYGIENE
PACKAGED FOOD
SNACKS
DAIRY
FROZEN FOOD
COOKING AIDS, INGREDIENTS & CONDIMENTS
NON ALCOHOLIC BEVERAGES
ALCOHOL DRINKS
Source: IRI InfoScan, HM/SM (including Key Retailers, smaller Retailers and Sklavenitis scanning data)
Frozen food & packaged food are the only food categories growing during 2015
Copyright © 2016 Information Resources, Inc. (IRI). Confidential and Proprietary. 10
Source: IRI InfoScan, HM/SM (including Key Retailers, smaller Retailers and Sklavenitis scanning data)
Alcoholic drinks, frozen food and snacks report a positive sales trend
HM/SM VALUE SALES TREND 2014 vs 2013
-4,1%
-4,2%
-4,9%
0,1%
-1,6%
0,6%
-3,0%
1,8%
-0,7%
-4,1%
2,8%
HOUSEHOLD CLEANERS & DETERGENTS
OTHER HOUSEHOLD PRODUCTS
PERSONAL CARE & BEAUTY
PERSONAL HYGIENE
PACKAGED FOOD
SNACKS
DAIRY
FROZEN FOOD
COOKING AIDS, INGREDIENTS & CONDIMENTS
NON ALCOHOLIC BEVERAGES
ALCOHOL DRINKS
Copyright © 2016 Information Resources, Inc. (IRI). Confidential and Proprietary. 11
Thank you!
FOR MORE INFORMATION
Simos Triandafillakis
+30 210 27 87 636
ABOUT IRI
IRI is a leader in delivering powerful market and
shopper information, predictive analysis and the
foresight that leads to action. We go beyond the
data to ignite extraordinary growth for our clients
in the CPG, retail and over-the-counter healthcare
industries by pinpointing what matters and
illuminating how it can impact their businesses
across sales and marketing. Move your business
forward at IRIworldwide.com and/or
IRIworldwide.gr
Greek Office
31 Spartis Street,
144 52 Metamorfosi, Athens, GR
(+30) 210 27 87 600