MARKET FEASIBILITY

1.0 INTRODUCTION 1.1 OBJECTIVE OF MARKET FEASIBILITY 1.2 SCOPE & LIMITATIONS 1.3 METHODOLGY 1.4 ASSUMPTIONS

2.0 SERVICE/PRODUCT DESCRIPTION 2.1 NAME OF COMPANY/PRODUCT 2.2 BACKGROUND OF THE COMPANY/DESCRIPTION OF THE PRODUCT

2.2.1 MISSION & VISION OF THE COMPANY 2.2.2 COMPANY GOALS

2.3 SERVICE/PRODUCT FEATURES 2.4 SERVICE FACILITIES/USES OF THE PRODUCT 2.5 GEOGRAPHIC AREAS OF DISPERSION 2.6 CHANNEL ANALYSIS 2.7 METHODS OF TRANSPORTATION

3.0 MARKET OPPORTUNITY ANALYSIS 3.1 MARKET RESEARCH METHODOLOGY 3.2 DEMAND ANALYSIS

3.2.1 MARKET POTENTIAL 3.2.2 HISTORICAL 3.2.3 FUTURE DEMAND

3.3 MARKET SEGMENTATION ANALYSIS 4.0 INDUSTRY ANALYSIS 5.0 COMPETITOR ANALYSIS

5.1.1 DIRECT 5.1.2 INDIRECT

6.0 TARGET MARKET SELECTION 7.0 MARKET SHARE DETERMINATION 8.0 MARKETING STRATEGY

8.1 PRODUCT STRATEGY 8.1.1 BRAND NAME, LOGO, TAG LINE 8.1.2 PACKAGING 8.1.3 SERVICE/PRODUCT QUALITY

8.2 PRICING STRATEGY 8.3 PROMO STRATEGY

9.0 MARKETING BUDGET 10.0 CONCLUSION