Mark Westall mnjwestall@gmail.com (+1) 415 407 3754 San Francisco, CA.

Current Employment

June 2015 Senior Manager, Insight & Analytics, mBooth (San Francisco, USA) Senior Manager in a focused team of researchers, strategists and creatives drawing on 7 years of qualitative and quantitative behavioural research experience in EMEA and the US to deliver day-to-day consultancy across Fortune 500 consumer brands in the US. Primarily responsible for working directly with the creative teams at mBooth by designing and conducting original qualitative and quantitative research studies and analysing secondary data to deliver actionable insights that directly inform design, strategy and short-term and long-term creative communications campaigns.

Previous Employment

March 2012 June 2015 - Head of Insight & Analytics, Bite (San Francisco, USA) Founder and global representative of Bites Insight and Analytics practice in the U.S. Responsibilities included designing and developing original research methodologies and projects that inform brand messaging, user experience, content creation and online community management for Bite clients across the US and EMEA. Solely responsible for the on-going strategic development and growth of Bites global Insight and Analytics practice. In the last 12 months this has included proactively proposing, securing funding and managing comprehensive research projects for clients such as Mozilla, Google, SAP, GoDaddy and Autodesk. Additional responsibilities include managing a focused team of researchers and overseeing the community management practice in North America to deliver tailored and actionable insights to nurture and grow brand engagement and presence across owned and earned communities. August 2009 March 2012 User Research & Content Consultant, Bite (London, UK) Founding member of the research and digital practice at Bite Communications. Research lead across the agency, delivering in-depth user research projects, content management and execution of digital campaigns for clients based in EMEA and the US; including Sony, Microsoft and HP. Additional responsibilities included filming, directing, producing and editing professional video and photography content for consumer and B2B brand audiences in EMEA and the US for clients such as Getty Images, 4Music and AMD. June 2009 August 2009 User Experience Researcher, Tesco Mobile (London, UK) Worked as a freelancer to manage, research and deliver a full-scale UX research project for senior management, product and design teams at Tesco.com, the third largest retailer in the world. Produced and completed all qualitative, quantitative and academic research around the future needs of shoppers in mobile, online and offline environments. Aligned all data to tell a compelling and digestible research story for Tescos mobile product development and design team. This research directly informed the development of a mobile application for Tesco.com.

October 2007 June 2009 Research Fellow, Social Futures Observatory (London, UK) Worked alongside Professor Michael Hulme for a leading UK based academic think tank. Was solely responsible for collating in depth quantitative and qualitative behavioral research across a diverse set of socio-economic audiences. This research outlined evolutionary trends in user experience and consumer consumption behaviors online and across both fixed and mobile technology devices in four primary spaces; at home, at work, at social events and in virtual environments. Managed relationships with external research vendors and executed and presented tailored reports to Europe's leading technology, broadcast and media brands. Clients included BSkyB, T-Mobile, Samsung, Sony, Endemol, BBC, Proctor & Gamble, Electronic Arts and JC Decaux.

Skills and Tools Proficient in: Qualitative and quantitative research methods (card-sorting, text analysis, video analysis, focus groups, survey build, etc.), Sysomos, Radian6, Alterian SM2, TweetReach, ZignalLabs, Google Analytics, DowJones Factiva, WebTrends, ALEXA, Omniture, ComScore, Compete.com, Facebook Insights, YouTube Analytics, Twitter Analytics, Twitonomy, SEOMoz, Microsoft Office Suite, SPSS Intro Level, Final Cut Pro.

Interests World Travel, Exploration & Adventure I have an unrelenting zest for adventure. For the last 5 years Ive travelled across Asia, Oceania, Latin America, North America and Europe to explore the worlds culture, people and lifestyles. And Im not finished yet. Sport, Risk & Adrenaline Sport is an obsession. Every week I run, play soccer, ping pong, golf and frisbee. When Im not on land, I surf, zorb, sky-dive, hand-glide and bungee-jump my way around the globe. Sociology, Design & Technology Technology, sociology and design eat up my reading hours every single day, and when absorbed in unison, offer an unparalleled perspective on why the world we live in tomorrow is the most exciting of all.

Education 2004 - 2007 UNIVERSITY OF YORK, UK, School Of Social Science

BA Sociology (2:1) Cum Laude