mark tomkinson cv blue
TRANSCRIPT
MARK TOMKINSONCU
RRIC
ULUM
VIT
AE“Well-rounded brand, marketing and communication skills with a creative approach to problem solving.”
THE STORY SO FAR...
CAREER
REFERENCES
TECH CORNER
SCAN BELOWTo visit me on Linked In
Blair House, St Ives Road, Carbis Bay, TR26 2LA, [email protected]+44 797 415 3811
I worked directly andindirectly with Markover many years and projects and always found him to be both personableand confident in his marketing abilities. He always displayed goodcommercial and marketingskills and always seemed tobe aware of the latest market trends and technological advances.
DOMINIC SANDIVASCICEO & ChairmanPirelli, UK
Mark is always keen to beat the driving edge of newideas and technologies.
CHRIS EVANSMD, CPK Auto Products Pirelli, UK
Mark is insightful,knowledgeable and always willing to go the extra milefor his clients to really hitthe target. Hire him immediately!
JULIAN HARTLEYCreative DirectorHUSK Design
CONTACT ME
CAMPAIGNS
KEY SKILL DEVELOPMENT
DEGREE
WBC price at closing on the day I joined WABCO
$58.30
WBC Share price today
$99.86
1.2bnThe growth in WABCO
brand value in mytime as Brand Leader
2New products
launched for Metzelerin 18 months
26Countries I currently
manage people in.
Positive profitability swing I engineered for
Pirelli's UK equities
£4mNTU
BA (Hons) Business Studies
NOTTINGHAM TRENT UNIVERSITY
LEAD GENERATION
CORPORATECOMMUNICATIONS
DIGITALCOMMUNICATIONSAUTOMATED MARKETING SYSTEMS
SEOB2C MARKETING
LEADERSHIPB2B MARKETINGTHE MARKETING MIX
1990’s 2000 2003 2006 2009 2012 2015
1. Born in Crewe, England 19732. Business BA in University Nottingham3. St Ives, Cornwall - where i met my wife and mother of my three children4. Moved to London, to work in the travel industry5. Joined Pirelli Tyres. I like cars, and travel - Pirelli o�ered both
6. The Milano adventure. Motorbikes, mountains, lakes. Did great work, met fantastic people 7. Back to Pirelli in Derby to finish what I started8. Created Ech0 UK to help tech start-ups. Honed my digital marketing and CRM skills9. Relocated my family to Belgium10. Accepted the challenge of growing the WABCO brand from Belgium
WARRIOR’S GUIDELogo / Branding
45 Years of Serious Fitness
GOLDS GYM Print Advert
PIRELLIAdvertising Campaign
Buy four tyres,Pay for only three.
WABCOSafety Campaign
RACETECGlobal Product Launch
GLOBAL BRAND MANAGER | 2012 to DateCommunications and Brand Leadership, driving reputationand di�erentiation, impacting everything from customer value propositions to investor relations.
MANAGING PARTNER | 2011 to 2012Created and grew Strategy and Design agency ECH0 from a standing start to 500k t/o in one year.
GROUP MARKETING MANAGER | 2004-2011This role managed the marketing activity for Pirelli’s CPK(B2B) and Central Tyre (Retail B2C) brands. Collectively, turnover was c. £45m.
GLOBAL BRAND MANAGER | 2003-2004Motorcycle Business UnitDeveloped communications respecting Metzler’s heritage,whilst adding a technological edge to modernize the brand.
Launched two new products - Roadtec and Racetec whilstshortening the typical product creation cycle from 2.5 years to 18 months.
MARKETING MANAGER | 1997-2003Pirelli Retail Division (Central Tyre)As the youngest manager in Pirelli UK, my e�orts helpedearn a nomination for the prestigious IDM BusinessAchievement Award. Managed the entire mix, including price.
2+2=3