mall management ppt
TRANSCRIPT
MALL MANAGEMENT
ANOOP-CMBA
KICMA
SHOPPING MALL
• Collection of independent retail stores, services, and parking areas constructed and maintained by a management firm as a unit
• Eg: Forum mall, oberon
• mercantile establishment consisting of a carefully landscaped complex of shops representing leading merchandisers; usually includes restaurants and a convenient parking area; a modern version of the traditional marketplace;
MALL MANAGEMENT
• Mall management concerns itself with a combination of people, location, processes and technological systems in a particular building.
• Mall management has been identified as a critical factor for the success of malls and the retail industry across the world.
mall management broadly includes
1. Positioning of mall• Refers to location of mall.
• based on demographics, psychographics, income levels, competition in neighboring areas
2.Zoning – Formulating the Right Tenant Mix and Its Placement in a Mall
• Tenant mix refers to the combination of retail shops occupying space in a mall
• Zoning refers to the division of mall space into
zones for the placement of various retailers.
Forum mall
• designed in a ‘dog bone’ fashion
• an anchor tenant (Landmark & Westside) at each end and vanilla retailers in the middle.
• food court is positioned on the top floor.
• 7 PVR multiplexes
3. Promotions and marketing
• Activities like food festivals, handicraft exhibitions and celebrity visits increase foot traffic and in turn sales volumes
• Eg:-Ansal plaza, New delhi
4.Facility management
• integration of people, place, process and technology in a building.
infrastructure mgt ambiance mgtTraffic mgt• Eg:-inorbit mubai
5. Financial management• cash receipts and collection of income• developing accounting systems• annual property budget• annual external audit
Issues Related to Mall Management in the Indian
Retail Market
• Lack of Feasibility/Market Research• Zoning• Design Issues• Few Promotional Activities• Facility Management• Parking