making the case for doing more video - wistiafest
TRANSCRIPT
Video, humanizing your brand & getting buy in@wilreynolds
Story time
The other thing that
humanized the Seerbrand was that I picked up the phone
I’M A BELIEVER
Regardless of how much
data
we have
Gotta Have…
Faith!
Find the people who
would do it for free
https://www.youtube.com/watch?v=3T_DgGMQ-hs
Us Now
Tail of two airlines
https://www.youtube.com/watch?v=ZrdE02cDLMs
https://www.youtube.com/watch?v=DtyfiPIHsIg
United “Take 2”
https://www.youtube.com/watch?v=WqAAQ0ZZMyw
But I don’t work for a
visionary
© 2015 Seer Interactive • All Rights Reserved • Page ‹#›
Answer tweets orAct on them
My CEO
Doesn’t
But you don’t work for a company with a visionary
like this guy
Or blow money on stupid experiments,
But you don’t work for a company with a visionary
like this guy
Or blow money
invest in stupid experiments,
innovation
You work for this guy, who thinks….You know what people want
RIGHT before they fly….
A messagefrom me…
How to get buy in…Make a BUSINESS CASE
WHY DO WE EXIST?
WHERE DOES
VIDEO EXPLAIN
OUR WHY BETTER?
We don’t do videoto SELL (Directly)
Video on wistia (Seer’s pinterest vid)
LOVES BEING BEHIND THE CAMERA
A ROOM
THE RIGHT TOOLS
RANDOM THOUGHTS
1 - Create a win w/ low cost2 – Find a customer problem where video is the best means to answer it, and answer it3 – Its hard to say “No” to a finished product4 –Take money from high spending channels5 – The future (zappos video) wayfair
Problems, video ain’t 1
How many CMO’s stayed up last night thinking...
I need more video
How Many CMO’s stayed up last night thinking...
My customers are having problems…How prepared is my company to…
SOLVE THEM!?
NO BUDGET, WIL!
WENT VIRAL?
NOPE!
WENT HELPFUL!
iPhoneLightsMicTripod200 bux?
iPhoneLightsMicTripod200 bux?
Pitch at Seer
Users have, Problems
Get Buy-in by
Lowering…
Find videos that solve problems your users have that are highly viewed…
EXCEL 2007
EXCEL 2016
Make the case by focusing on #SUX“We can help more people”
Custom ads… - Save 50% of your time doing X in excel if you upgrade…
Not Bad, Kid…
Not Bad, Kid…
HIGH SPENDING CHANNELS
Click icon to add picture
https://www.youtube.com/watch?v=PWPkZH_UicU
More “smalls”
Than“Biggie”
My budget
https://www.youtube.com/watch?v=pCL1n3xHpTg
Now…
THE FUTURE
Brands sort out the
cesspool
https://www.youtube.com/watch?v=u__uW360fsw
NOT A CAMPAIGN
IN THEIR DNA
ADVICE…
DEFSENSIBLE
Questions, Commerce, & Campaigns
QUESTIONS…
COMMERCE…
Campaigns DieDNA doesn’t
Ain’t Halloween PeopeCampaigns DieDNA doesn’t
Ain’t Halloween PeopeCampaigns DieDNA doesn’t
Ain’t Halloween PeopeCampaigns DieDNA doesn’t
https://www.youtube.com/watch?v=klm5vdyZbaI
quality, responses, DNAshow how long the page scrolls
Loyal Army
Content
https://www.flickr.com/photos/jasonsrobb/
Content
https://www.flickr.com/photos/jasonsrobb/
© 2015 Seer Interactive • All Rights Reserved • Page ‹#›
I know a company with a 3 year break even on content…If you have 3 years to show value vs 3 months, who’s going to produce better content?
Your DNA?
If your company’s DNA to take shortcuts…
Can’t do nuthin’ fo ya man
What Jeans companyWants to sellFEWER Jeans
Story in your jeans
One with a belief system
1 Question:
If your content was removed from the web, would anyone miss it?-Ann Handley