making (good) video for the web
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Making (good) video for the web. Tom Wilkinson Online Media Producer. Reading this later? The spoken part of this lecture is below (so don ’ t worry if you ’ ve missed anything). The landscape. 2 billion minutes A fact of life. Videos are cheap… except in time. - PowerPoint PPT PresentationTRANSCRIPT
PUBLIC AFFAIRS DIRECTORATE
April 21, 2023
Making (good) video for the web
Tom Wilkinson
Online Media Producer
Making (good) video for the web
Reading this later?
The spoken part of this lecture is below
(so don’t worry if you’ve missed anything)
April 21, 2023Page 2
Making (good) video for the web
The landscape
2 billion minutes
A fact of life
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Making (good) video for the web
Videos are cheap… except in time
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On average, 1 minute of video takes 7 – 8 hours of work to complete.
Making (good) video for the web
So should you make a video?
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Making (good) video for the web
Some golden rules
Know your message and your audience
The main point of a film is to show, not tell Make films you would want to see
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Making (good) video for the web
Pre-production
Budget time
Get permission (not about quality but it’s worth mentioning)
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Making (good) video for the web
Production
Keep it properly lit
Keep it properly framed
Think about cutaways/b-roll
Sound matters
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Production: B-roll
Making (good) video for the web
Production: Sound
Sound matters (more?)
Get a good mic, place it well, listen to it
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Making (good) video for the web
Post-production
Edit: cut, cut, cut
Brand it & format it
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Making (good) video for the web
Who you can draw on
Online Media Producer : ox.ac.uk/YouTube
OUCS podcasts.ox.ac.uk / iTunes U
Media production unit (part of OUCS)
Freelancers
Volunteers
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Making (good) video for the web
How you can build you skills
Find collaborators
Make use of the learning opportunities out there
Tinker
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Making (good) video for the web
Thanks
Comments / questions / suggestions?
– or –
Come and chat
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