making 4k video a reality
TRANSCRIPT
Making 4K Multiscreen Video a Reality
Keao Caindec, Chief Commercial Officer
[email protected], 415-307-7324, Twitter: @kcaindec
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Concerns: Economics Is the Primary IssueROI and the Extra Cost of Transmission
Source: 4K UHDTV Adoption, Intelsat
11The 365 Data Centers National Sales and Operations Summit
THE INTERNETWON’T SCALE
FOR VIDEOLONG-HAULNETWORKS
PUBLICPEERING
CONTENTDISTRIBUTION
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Long Haul Circuits and Transit Are Too ExpensiveTransmission Costs Increase 5x to Support 15Mpbs Streams
Atlanta Data Center
Tampa Market
Multiple 100 G (IP Transit or Backhaul)100 G = $45,000 MRC each
CDNProvider
Carrier
Carrier
Upgraded to
DOCSIS 3.1 to Offer 1Gbps
Internet
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Bandwidth to the Home Will Increase 40xAs Telcos and MSOs Aggressively Roll Out 1Gbps to the Home
U.S. spectrum auction raises more than $30 billion
Bright House to Build Ultrafast Broadband NetworkMarch 12, 2014
Google Fiber hiring for key positions in Nashville
AT&T Eyes 100 U.S. Cities and Municipalities for its Ultra-Fast Fiber Network
HBO to Launch Stand-Alone
Streaming Service
April 21, 2014
November 21, 2014
May 29, 2014
October 15, 2014
The percentage of service providers planning to offer an average bandwidth speed of 1
Gigabit (1G) to residential subscribers grows from 15% in 2015 to 40% by 2017.
– Jeff Heynen, Principal Analyst, Infonetics Research
March 2, 2015
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Distributing Content from Tier 1 Markets Won’t ScaleCDNs Will Need to Expand to Major MSAs - “The Edge”
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Why Moving Content to the Edge Makes SenseCase Study: Streaming Media Provider Moved Content to the Edge
Equinix Atlanta AT2
365 Tampa TA1
CDNProvider
100 G
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Why Moving Content to the Edge Makes SenseSignificantly Lowered Operating Cost and Increased Revenue 3x
365 Tampa TA1
3-Year TCO$1M CapExAvoided $7.5M OpEx for BackhaulLimitless Scale through Local PeeringTraffic grew from 80 Gbps to 240 Gbps in 4 months
Multiple 100 G X-connects
CDNProvider
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Making 4K Multiscreen Video a RealityCautions and Predictions
• Streaming content from major peering cities won’t scale• Content will move closer to the edge
− Proliferation of devices + DOCSIS 3.1 will force content to move even closer to subscribers and more markets
− Peering will proliferate in tier 2 markets
• 4K will be adopted faster than we think• 4K won’t matter in the short term because DOCSIS 3.1 rollouts will usher
in 40x growth across all devices anyway
Emeryville
San Jose
Phoenix
Seattle
St. Louis
ChicagoDetroit
Cleveland
Indianapolis
Nashville
Tampa
Reston
Pittsburgh
Buffalo
PhiladelphiaNew York
EmeryvilleHeadquarters(Backup CSC/NOC)
Customer Service/ Network Operations Center
365 Data Centers Local PresenceNationwide footprint reaching 82M people & 500+k businesses
• 16 locations in 16 US markets• 60+ carriers and local access providers• 100% uptime track record• 10 out of the top 10 carriers• 8 out of the top 10 cable providers• Compliance across 100% of facilities
Tampa
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Making 4K Multiscreen Video a Reality
Keao Caindec, Chief Commercial Officer
[email protected], 415-307-7324, Twitter: @kcaindec