making of animated promotional video

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Making of Promotional Video

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A small key word ppt about process of animated video.

TRANSCRIPT

Page 1: Making of animated promotional video

Making of Promotional Video

Page 2: Making of animated promotional video

Content

What is Promo -VideoTypes of Promo -VideoType of animationSteps to Create Promo -

Video

Page 3: Making of animated promotional video

What is Promotional Video? and why we need it?

Promotional videos are marketing and sales tools designed to introduce or educate consumers about a particular product, cause, or organization.

People notice pictures sooner, and remember them for longer, than plain text.

As a marketing tool, videos are provided to customers free of charge.

A promotional video can also be utilized at a conference or exhibition.

Page 4: Making of animated promotional video

Types of Promotional Video

Shooted Real VideoAnimated video

Page 5: Making of animated promotional video

Types of Animation

ClassicalLimitedRotoscopeStop Motion2D 3D

Page 6: Making of animated promotional video

Classical Animation

Page 7: Making of animated promotional video

Rotoscope Animation

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Stop Motion Animation

Page 9: Making of animated promotional video

Limited Animation

Page 10: Making of animated promotional video

Steps to Create Promotional Video

Pre-ProductionProductionPost-productionFinal output/Delivery

Page 11: Making of animated promotional video

Pre-Production

Define the AudienceDevelop a Concept/storyDetermine the Form or

StyleWrite the ScriptCreate a StoryboardRecording a voice over

Page 12: Making of animated promotional video

Story Board

Page 13: Making of animated promotional video

Production

BackgroundsCharactersRigging(Making the

character & bg ready for animation)

Animation

Page 14: Making of animated promotional video

Important Principles to consider while Production

Timing and Spacing

Page 15: Making of animated promotional video

Important Principles to consider while Production

Stretch and Squash

Page 16: Making of animated promotional video

Important Principles to consider while Production

Anticipation

Page 17: Making of animated promotional video

Important Principles to consider while Production

Staging

Page 18: Making of animated promotional video

Important Principles to consider while Production

Slow in and Slow out

Page 19: Making of animated promotional video

Important Principles to consider while Production

Follow through & Overlapping

Page 20: Making of animated promotional video

Important Principles to consider while Production

Straight ahead and Pose to Pose

Page 21: Making of animated promotional video

Important Principles to consider while Production

arcs

Page 22: Making of animated promotional video

Important Principles to consider while Production

Exaggeration

Page 23: Making of animated promotional video

Important Principles to consider while Production

Secondary Action

Page 24: Making of animated promotional video

Important Principles to consider while Production

Solid Drawing

Page 25: Making of animated promotional video

Final Output/Delivery

Combining all scenes Adding audioFine tuning

Post -Production

Page 26: Making of animated promotional video

Thank You