video for good? good for video aim 2012
DESCRIPTION
My presentation from the AIM Conference 2012 in Halifax, Nova ScotiaTRANSCRIPT
Craig Moore@spidervideo
Wednesday, June 13, 2012
Wednesday, June 13, 2012
views
Wednesday, June 13, 2012
views3,000,000,000
Wednesday, June 13, 2012
views3,000,000,000a day
Wednesday, June 13, 2012
views
a day4,000,000,000
Wednesday, June 13, 2012
1,000,000,000,000
views in 2011
Wednesday, June 13, 2012
Wednesday, June 13, 2012
Wednesday, June 13, 2012
Kony 2012 Video
Wednesday, June 13, 2012
How’d it Go?
Wednesday, June 13, 2012
How’d it Go?
Wednesday, June 13, 2012
How’d it Go?
Wednesday, June 13, 2012
How’d it Go?
Wednesday, June 13, 2012
How’d it Go?
Wednesday, June 13, 2012
How’d it Go?
Wednesday, June 13, 2012
Kony 2012 Lead up Videos
Wednesday, June 13, 2012
Kony 2012 Follow up Video
Wednesday, June 13, 2012
Wednesday, June 13, 2012
Wednesday, June 13, 2012
Success Triggers
Wednesday, June 13, 2012
Success TriggersStory
Wednesday, June 13, 2012
Success Triggers
Emotional
Story
Wednesday, June 13, 2012
Success Triggers
Established fanbase of early adopters
Emotional
Story
Wednesday, June 13, 2012
Success Triggers
Established fanbase of early adopters
Emotional
StoryEase
Wednesday, June 13, 2012
Success Triggers
Established fanbase of early adopters
Emotional
StoryEase
Planning
Wednesday, June 13, 2012
Success Triggers
Established fanbase of early adopters
Emotional
Story
How-tos
Ease
Planning
Wednesday, June 13, 2012
Success Triggers
Established fanbase of early adopters
Emotional
Story
How-tos
Social Media “whales”
Ease
Planning
Wednesday, June 13, 2012
Stumbling Blocks
Wednesday, June 13, 2012
Stumbling Blocks
Long call to action
Wednesday, June 13, 2012
Stumbling Blocks
Slacktivism
Long call to action
Wednesday, June 13, 2012
Stumbling Blocks
SlacktivismStory
Long call to action
Wednesday, June 13, 2012
Stumbling Blocks
SlacktivismStory
Long call to action
Goverment Machine
Wednesday, June 13, 2012
Stumbling Blocks
SlacktivismStory
Long call to action
Goverment Machine
IRL Champions
Wednesday, June 13, 2012
Wednesday, June 13, 2012
And now for something completely different
Wednesday, June 13, 2012
Annoying Orange Video
Wednesday, June 13, 2012
Wednesday, June 13, 2012
Ultimate Dog Tease
Wednesday, June 13, 2012
Take Away
Wednesday, June 13, 2012
Take Away
Know Your Audience
Wednesday, June 13, 2012
Take Away
Know Your Audience
Plan for the Unknown
Wednesday, June 13, 2012
Take Away
Know Your Audience
Plan for the Unknown
Connect, Converse and Create
Wednesday, June 13, 2012
Craig Moore@spidervideo
Wednesday, June 13, 2012