1. Madhya Pradesh Tourism Maharashtra Tourism

2. TVC 1: Madhya Pradesh Tourism 3. TVC 2: Maharashtra Tourism 4. Madhya Pradesh Tourism Ad ProsCons Fresh Concept using Cannot Visualize orShadowgraphyrecall real life places Historical Facts Lack of colorssimplified Covers most touristdestinations in MP Catchy Music Voice of RaghuveerYadav, gives rustic feel. Work on all mediums(Radio/ TV/ Print) 5. Maharashtra Tourism AdPros Cons Moving Camera keeps Looks like an amateurthe viewer wondering video Not very appealing or pleasing to the eye The message is not clearly communicated in the ad initially Promotes only as a weekend destination Lack of consistency 6. Our AdTVC : Maharashtra, Aur Kya hai?Characters:Omi Vaidya (Chatur) A tourist arriving in MumbaiShreyas Talpade -- Map-Seller cum Tour Guide 7. Scene 1:- Omi Vaidya (Chatur) boards off a train at CST Station.Shreyas Talpade is trying hard to sell him the map ofMaharashtra- Omi initially shoos the Shreyas away.turnsbackAsks in a typical Chatur accent Yahan DekhneKo Kya Hai? 8. Scene 2: Shreyas gives Angry Look to Chatur.Dream Sequence/SwirlTutaari (Maratha War Horn )starts playing in thebackground. 9. Scene 3: Cut to Gateway Of India- Chatur eating Paani Puri against the backdrop ofGateway of India- Chatur again enquires to Shreyas Aur Kya hai? 10. Scene 4: Cut to streets of Lalbaug (Loud sounds of Nashik Dhol and Lezims)- Chatur dancing crazily ahead of a Ganpatiprocession full with Gulaal on their face- Chatur (now in elated mood) asks: Aur Kya Hai? 11. Scene 5: Cut to a virgin beach in Ratnagiri.calm..tranquilSounds of waves hitting the shore - Chatur (now in a Hawaiin Shirt) eating a Monster-sized Lobster with Shreyas serving tender coconutwater - Chatur (in a pleasing tone) Aur Kya hai? 12. Scene 6: Cut to a Lavani show in Kolhapur Chatur (now in a Maharashtrian Attire) - One of the girls on stage winks at Chatur - Chatur goes crazyChatur throws away his Phetaa(Turban) and asks with fervor Aur Kya Hai? 13. Scene 7: Cut to Fort Raigad (Camera hovers over)- Chatur and Shreyas against backdrop of Shivajisgrand Statue- Chatur (in a Maratha soldiers dress) asks: Aur Kuchbacha hai? 14. Scene 8:Cut to Ajanta Caves, Aurangabad- Camera runs through paintings and Buddha Statues..- Chatur (Now in a Buddhist monks attire) sits to attainNirvanaEnd of Dream Sequence/Swirl 15. Cut 9: Cut Back to CST Station Chatur is exhausted after the long journey Shreyas asks Aur Kuch Dekhna hai? Chatur smiles While boarding the train Chatur says Come with aMap Shreyas says Go back with memories Maharastra tourism logo.