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Google Confidential and Proprietary

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Google Confidential and Proprietary 2

pizza

Search Search Search Term: Define YahooGoogle Search Interface

Google Confidential and Proprietary

User enters search query

Search page is pre-loaded with local weather,

movies, stocks.

User can change location

Google Confidential and Proprietary 3

Search Search Search Term: Define YahooSearch Term: Pizza Mountain View

3Google Confidential and Proprietary

First results are from websitesLocal pizza places in MV are displayed first

Followed by web results (mostly review sites, including Yahoo! Local)

Images and news are only offered on demand

Mobile web pages show results in MO (not CA)

Local results are way below the fold

Unrelated images follow

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Google Confidential and Proprietary 4

Search Search Search Term: Define YahooSearch Term: 350 5th Ave, New York

4Google Confidential and Proprietary

First result is not the searched location. In fact, it’s not even on 5th Avenue

Map location and directions shown on first screen

Info about building at that address (Empire State)

Image maps of area are below the fold

Followed by business categories

Followed by links to map websites

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Google Confidential and Proprietary 5

Search Search Search Term: Define YahooSearch Term: Pinkberry

5Google Confidential and Proprietary

First result: website mentioning Pinkberry in LALocal* Pinkberry stores show on first screen

Next are links to the Pinkberry website, Citysearch, and college cuisine tips

Followed by a Wikipedia entry

Next result is a link to the Pinkberry website

Local* listings are several screens down

*New York City is this user’s last researched location

Mobile websites and images follow

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Google Confidential and Proprietary 6

Search Search Search Term: Define YahooSearch Term: BBC

6Google Confidential and Proprietary

Link to BBC desktop website is first resultFirst results are BBC’s mobile web offerings

Mobile webpages are highlighted with a green phone icon

Followed by BBC’s New York* offices

A link to the PDA version is below the fold

Unrelated images are shown next

*New York City is this user’s last researched location

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Google Confidential and Proprietary 7

Search Search Search Term: Define YahooSearch Term: eBay

7Google Confidential and Proprietary

Stock info is displayed first, with link to details

Mobile eBay website is on first screen

Followed by the most-requested pages on eBay

eBay-related local* listings follow

Stock info displayed first

Next is news about eBay

eBay-related local* listings follow

eBay desktop site is several screens below fold

*New York City is this user’s last researched location

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Google Confidential and Proprietary 8

Search Search Search Term: Define YahooSearch Term: France Map

8Google Confidential and Proprietary

Websites related to the query are shown firstTopline Ad for mapping/driving directions

Request delivers images of France first

Followed by web pages relevant to the query

The second mobile query mistakenly shows code instead of a result title

Relevant images are several screens below the fold, followed by irrelevant results

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Google Confidential and Proprietary 9

Search Search Search Term: Define YahooSearch Term: Images of Trees

9Google Confidential and Proprietary

Relevant web results are above the foldFirst screen is relevant images, as expected

Followed by web results highlighting nature and tree images

A Flickr page with tree images is displayed here, not in the images section

Followed by non-relevant mobile web results

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Google Confidential and Proprietary 10

Search Search Search Term: Define YahooSearch Term: Iraq

10Google Confidential and Proprietary

Currency exchange is first resultIraq news stories on first screen

Web results from Wikipedia, the CIA World Factbook, and New York Times

Iraq’s news agency and local* results below fold

Followed by a link to the Iraqi government

Web results for Iraqi government and links to Yahoo news follow

*New York City is this user’s last researched location

Followed by Flickr photos of people

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Google Confidential and Proprietary 11

Search Search Search Term: Define YahooSearch Term: French Election

11Google Confidential and Proprietary

Web results from Wikipedia and About.com are pushed to the top

News results for the important current event

Web links to Wikipedia, newspapers, the BBC, and a related blog

Images and local business results are only shown on demand

Mobile web results and images follow

News results way below the fold

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Google Confidential and Proprietary 12

Search Search Search Term: Define YahooSearch Term: 2004 Honda Odyssey

12Google Confidential and Proprietary

Website comparing prices and reviews is first Images of 2004 Honda Odyssey vans are first

Followed by web results

Followed by price comparisons

Followed by website for 2007 Honda Odyssey

Images are several screens down

Mobile websites mentioning the term follow

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Google Confidential and Proprietary 13

Search Search Search Term: Define YahooSearch Term: US Post Office

13Google Confidential and Proprietary

Web results for the USPS and Zip code lookupFirst result is local* post office branches

Followed by USPS website and subsites

Followed by Postal Store and info about passport applications at the post office

Unrelated mobile websites are next

Pictures and unrelated news articles follow

*New York City is this user’s last researched location

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Google Confidential and Proprietary 14

Search Search Search Term: Define YahooSearch Term: Define Secularist

14Google Confidential and Proprietary

Search term not recognized“define” keyword clearly distinguishes word definitions

Followed by relevant weblinks about “secularist” and “secularism”

User has the option of checking image, local listings, or news

First result is about abortion

Web, Image, Mobile results are mixed

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