designing the search experience

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DESIGNING THE SEARCH EXPERIENCE Maish Nichani @maish www.pebbleroad.com

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DESIGNING

THE SEARCH

EXPERIENCE

Maish Nichani

@maish

www.pebbleroad.com

https://www.youtube.com/watch?v=cbtf1oyNg-8

“Just make it work like Google!”

User

Content

Context

Interface

Technology

Tuning

User

What we find

changes what we

seek.

Peter Morville, author of Search

Patterns

?

How many pounds in a kg?

?

?

Which mobile phone to buy for dad?

Which mobile phone to buy for dad?

? ? ?

?

https://www.flickr.com/photos/morville/84894767/

Marcia Bates’

Berrypicking Model

Lookup

• Locate

• Verify

• Monitor

Learn

• Compare

• Comprehend

• Explore

Investigate

• Analyse

• Evaluate

• Synthesise

Designing the Search Experience, Tony Russell-Rose and Tyler Tate

Info retrieval Info seeking

How many pounds in a kg?

Which mobile phone to buy for dad?

Which mobile phone to buy for dad?

Which neighbourhood in Vegas will yield the best rental returns?

User scenarios

The savviness factor

Designing the Search Experience, Tony Russell-Rose and Tyler Tate

• Search is a conversation.• Identifying user-savviness and

their preferred search modes will help in designing better search experiences.

CHUNKS not

blobs.

Content

What is this?Content

Content

Resource description (metadata)

Content

Resource collection

No metadata, no search.

Content modelling

Content modelling is a process of

exploring and defining how content

types can be chunked and linked to

add value to customers and

businesses.

http://www.pebbleroad.com/perspectives/4-view-approach-to-content-modelling

Recipe content model

• Chunk your content types as per user needs.

• Build relationships between your content types.

Situations

matter.

Context

Haze

Rental prices

Esso

Dumplings

Taxi

Singapore Your product?

?

Mobile is

context on steroids

Haze

Rental prices

Esso

Dumplings

Taxi

Singapore Mobile

?

Location Identity Activity Time

Push Pull

PARAMETERS

ACTION

Towards a Better Understanding of Context and Context-Awarenesshttps://smartech.gatech.edu/bitstream/handle/1853/3389/99-22.pdf

Hidden actions

What will a context-aware app do

when I search for recipes?

What will a context-aware app do

when I search for recipes?

Identity: who usually writes a retrospect?

Time: Can I know when a retrospect is due?

Activity: Can I know when a retrospect is

being written?

Don’t forget the

journey to the

interface.

Interface

The beautiful box

Before the SERP

Popular searches

Before the SERP

Search zones

Before the SERP

Auto-suggestions

Search results pageFacets

Search snippet

Search snippet

Verify Re-find

Compare

Connect

Question If I have 30 content types, does that

mean I have to design 30 search

snippets?

Yes No

Best bets

Best bets

Correct spelling

Related terms

Foreign Domestic Worker

UF Maid

UF Helper

BT Foreign worker

RT Work Permit for Foreign Domestic Worker

Thesaurus

Now everyone

has access to

robust search

engines.

Technology

https://www.google.com.sg/insidesearch/howsearchworks/thestory/

Dates

Duplicates

Entity extraction

Faceting

Multi-lingual

People search

Query management

Ranking

Sentiment analysis

Spell checking

Stemming and lemmatization

Stop words

Summarisation

Tokenization

https://www.algolia.com/https://swiftype.com/

The real work

starts after

you’ve

implemented

search.

Tuning

“The impact of search on business

performance depends more on the

level of investment in a skilled team of

people to support search than it does

on the level of investment in search

technology.”

Martin White, author of Enterprise

Search

https://www.youtube.com/watch?v=m4RaGKwvMbY

“There’s absolutely no feature on your

website, none, that gets used as much

as internal search…

Your header, left nav, footer, main body,

promos on the right…None of them will

get used 10% of the time…

And site search is used probably much

more…”

Avinash Kaushik, author of Web

Analytics 2.0

Tuning

User

Content

ContextInterface

Technology

Site search analytics

Clickstream analytics

Usability tests

Data can come from different places

Frequency

Terms

How many users are using the search box?

What are the top xx places users begin their searches?

What are the top xx search queries?

What are the top xx pages reached through search?

What are the queries with 0 results?

What are the queries with 0 click-throughs on the SERP?

How many times was search used immediately after the first SERP?

What are the queries that result in more than 3 SERPs?

How many users used facets or filters?

How many users use “best bets”?

User

Content

Context

Interface

Technology

Tuning

Thank You!

Maish Nichani

@maish

www.pebbleroad.com