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© 2010 Cisco and/or its affiliates. All rights reserved. Cisco ConfidentialETSI_Workshop_October 2010 1

Sourabh Anpat

Machine-to-Machine and Cloud Synergy

Its all over the news!

“Orange, Cisco et all forge

cloud alliance“Vodafone, Verizon team for M2M”

“Verizon & Qualcomm aim for M2M big time”

NTT splashes $3.2B onDi Data


“HP takes MDM in cloud”

“Verizon takes on Amazon with Cloud offer”

“AT&T offers Smart Grid to

Utility Cos.”

for M2M”

“Orange Business Tackle M2M”

The woman in Dilbert’s life


What can we do?


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Technology Advancements & New Business Models are behind Explosive Growth

525% Growth

2/3rd Zettabyte


Traffic Mix of Tomorrow is Fundamentally Different

Annual IP Traffic2008 2013

Video & Multimedia

Services Anywhere

Source: Cisco Visual Networking Index—Forecast, 2008-2013

IT Services via Cloud

The Landscape


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It’s all about Money, isn’t it ?


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And.............Operators like


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HAPPY CUSTOMERS

Expand the Audience...include Vendors


OEM Smart SolutionsM2M as Enablers

M2MFixed and wireless

Introduce New Technology

Next-GenerationAnalytics

Expanding Portfolio

Leverage Existing Product

IT/Business processes adapted for M2M


AuditabilityUsing data on activity at each stage, analyze for compliance and improvement

Fixed and wireless infrastructure Combine Business Intelligence and Analytical

tools

Product


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Where is the Architecture?


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Service Provider M2M EcosystemArchitecture Framework

Step 4: M2M Applications

Step 5: Security, Policy, Billing

Step 6: System Integration, Consulting, and Services


Step 4: M2M Applications

Step 2: M2M Core Communications Infrastructure

Step 1: Residential/Field/Enterprise Enablers

Step 3: M2M Application Enabler

M2M IP-NGN ApplicationSmart Metering

IP CoreMobile

Backhaul

CISCO VN-Link / Nexus 1000v / VMware

AppOS

AppOS

AppOS

AppOS

AppOS

AppOS

AppOS

AppOS

AppOS

RN

Service Provider Data Centre

Home Gateway

M2M Enabled SP Core Gateway–device triggering, low mobility

optimisation, signalling congestion control; API development for

provisioning, payment etc.

M2M Enabled CPE Gateway–database synchronisation, device management; API development

for policy, provisioning etc.


IP Core

(e)NB

Backhaul

InternetInternet

NC

Network OperationCentre

3G

2G

4G

Smart Meters

Electricity

Gas

Water

Heat

Home Area Network

Optimised radio access network for time controlled data

transmissions, access control for congestion control

IP based Communication PathM2M specific APIs

Internet

ApplicationSoftware

VirtualMachine VSwitch Access Aggregation Core Peering IP-NGN

BackboneStorage & SAN Compute

GSSGSLB

Cluster

App

OS

App

OS

App

OS

App

OS

App

OS

App

OS

App

OS

App

OS

App

OS

App

OS

App

OS

App

OS

App

OS

App

OS

App

OS

App

OS

App

OS

App

OS

HSS/AAA

PCRF

OCS/OffCS

Service Provide Data CentreDelivery Center Network with Application


Partners

CRS-176006500

Nexus 7000Nexus 7000(w/ Cat 6500as Services

Chassis)

Nexus 5000w/ Nexus 2000Fabric Extender

UCS, MCS 7800 (or Generic

Rack or Blade Servers)

Nexus 1000v MDS 9000 +Consolidated

Storage Arrays (EMC, etc.)

VMWareXen

Hyper-V

CRS-1ASR 9000ASR 1000ASR 5000

Cisco and Third-PartyApplications

10G Ethernet10G FCoE4G FC1G EthernetVM to vSwitchvSwitch to HWApp to HW / VM

EmbeddedServices

ACE

IDS

DDoS

SSLFW

App

OS

App

OS

App

OS

App

OS

App

OS

App

OS

App

OS

App

OS

App

OS

App

OS

App

OS

App

OS

IP-NGN

Oil and Water?


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An ARRANGEMENT can be made!

YES, they

The short answer


YES, theycan!

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Internet

PATH

Fleet management

Tracking

Mobile Advertising

ApplicationSoftware

VirtualMachine VSwitch Access Aggregation Core Peering IP-NGN

BackboneStorage & SAN Compute

GSSGSLB

Cluster

App

OS

App

OS

App

OS

App

OS

App

OS

App

OS

App

OS

App

OS

App

OS

App

OS

App

OS

App

OS

App

OS

App

OS

App

OS

App

OS

App

OS

App

OS

HSS/AAA

PCRF

Billing

Provisioning

Content Library

Payment Gateway

AVSM

Advanced Video

Services

The Long AnswerDelivery Center, M2M Services Overlay

Hierarchical API –enabled M2M IP-NGN architecture with M2M core

Provision a “virtual access layer” for Virtual Machines (VMs). Edge LAN policies (QoS, vNIC ACLs, etc.) are implemented in port-

profiles

Unified Computing System (UCS) is introduced along side existing servers to provide compute

resources with greater integration of the network, the virtualization environment,

and the compute stage


Partners

Analytics

Tele-healthcareapplication

Caching Node

CRS-176006500

Nexus 7000Nexus 7000(w/ Cat 6500as Services

Chassis)

Nexus 5000w/ Nexus 2000Fabric Extender

UCS, MCS 7800 (or Generic

Rack or Blade Servers)

Nexus 1000v MDS 9000 +Consolidated

Storage Arrays (EMC, etc.)

VMWareXen

Hyper-V

CRS-1ASR 9000ASR 1000ASR 5000

Cisco and Third-PartyApplications

10G Ethernet10G FCoE4G FC1G EthernetVM to vSwitchvSwitch to HWApp to HW / VM

EmbeddedServices

ACE

IDS

DDoS

SSLFW

App

OS

App

OS

App

OS

App

OS

App

OS

App

OS

App

OS

App

OS

App

OS

App

OS

App

OS

App

OS

Services Routing

IP-NGN

M2MInfrastructure

NGN architecture with M2M core and M2M Gateways

profiles

M2M Applications launched and combined

after business case authorisation

At the peering point, routers provide secure and

service aware edge connectivity

Storage arrays to hold subscriber information, service data and initial

service trigger specificsRemote

Surveillance

Its coming folks......


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Package


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Communicate, Distribute


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Deliver


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Support


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Cisco Cloud InfrastructureNetwork Differentiating Components

Distributed Resource

Cataloging

Network Positioning

System

Cloud VPNs

Dynamic Virtualization

Profiles

The Cisco Cloud-Centric Networking Workflow


Identifies and aggregates resources ready for requests

Provides location of

best available resources

Automatically and securely

connects clients to resources

Clients “rent” resources as

they need and with application

portability

Enable Customers to Identify, Locate, Connect and Use Cloud Services

6 Keys to success

M2M Applications

Security, Policy and BillingCritical infrastructure protection

System Integration, Consulting, and Services � Partners +

� Partners +

� Partners +


M2M ApplicationsApplications that create value

M2M Core Communications InfrastructureEnabling wireless communications to the energy supply chain

Residential/Field/Enterprise Devices M2M Devices/Gateways/ISR enablers

� Partners +

� Partners +

M2M Application EnablerDistributed intelligence throughout the entire M2M system

� Partners +

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