citrix synergy 2014 - syn110 transform it with cloud

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Transforming the IT Landscape with Cloud Computing Krishna Subramanian VP of Product Marketing Citrix Cloud Platforms Group @cloudKrishna

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Citrix Synergy 2014 - Syn110 Transform IT with Cloud

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Page 1: Citrix Synergy 2014 - Syn110  Transform IT with Cloud

Transforming the IT Landscape with Cloud Computing

Krishna SubramanianVP of Product MarketingCitrix Cloud Platforms Group@cloudKrishna

Page 2: Citrix Synergy 2014 - Syn110  Transform IT with Cloud

© 2014 Citrix. Confidential.2

Tweet about this session withhashtag #SYN110 and #citrixsynergy

Page 3: Citrix Synergy 2014 - Syn110  Transform IT with Cloud

© 2014 Citrix. Confidential.3

Citrix Products & Solutions discussed– Citrix CloudPlatform– Citrix CloudPortal Business Manager– Citrix XenDesktop– Citrix XenApp– Citrix XenDesktop Cloud Provisioning with

CloudPlatform

Key Takeaways– How enterprises are leveraging clouds for all their applications– How Citrix has helped enterprises and SPs – How to deliver IaaS, XaaS, DaaS using cloud architectures

Session Summary

Page 4: Citrix Synergy 2014 - Syn110  Transform IT with Cloud

© 2014 Citrix. Confidential.44

How Clouds are Transforming Enterprise IT

Build IaaS Clouds

Deliver Desktop Clouds

Deliver Self-Service

Cloudify Workloads with Citrix

Page 5: Citrix Synergy 2014 - Syn110  Transform IT with Cloud

© 2014 Citrix. Confidential.5

“I want to usemy iPad, tablet, smartphone!”

Consumerization

“Why don’t my old apps work?”

Mobility“I want to benefitfrom the cloud.”

Cloud Services

“I want to save 5% on PC management!”

Datacenter Efficiency

IT Leader

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© 2014 Citrix. Confidential.6

The New Dynamic IT

ElasticEfficient Scalable Flexible

Cloud Economics Seasonal Capacity Grow On-demand Address multipletenant needs

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© 2014 Citrix. Confidential.7

Cloud Technologies Enable this IT Paradigm Shift

[Source: Gartner, 2013]

Page 8: Citrix Synergy 2014 - Syn110  Transform IT with Cloud

© 2014 Citrix. Confidential.8

Strategic Goals for the Cloud: Agility, Efficiency of all apps

[Source: EMA, 2014]

Page 9: Citrix Synergy 2014 - Syn110  Transform IT with Cloud

© 2014 Citrix. Confidential.9

Networking

Storage

Compute

Data Centers

Networking StorageCompute

Virtualization

Cloud Orchestration

Private IaaS Cloud

To respond, our customers are building private infrastructure clouds to improve IT service delivery

Page 10: Citrix Synergy 2014 - Syn110  Transform IT with Cloud

Build IaaS Clouds with CitrixMaximize Application Coverage for Best Efficiency

Page 11: Citrix Synergy 2014 - Syn110  Transform IT with Cloud

© 2014 Citrix. Confidential.11

Expect reliability

Back-up everything

HA, Fault tolerance

Admin control recovery

Design for failure

Ephemeral resources

Multi-site redundancy

Self-service recovery

80-90% of current apps <20% now, but most new apps

Enterprise workloads(E.g. ERP, Virtual Desktops, Apps)

Cloud-native workloads(E.g. Hadoop, Webscale, DaaS)

Enterprise Dilemma with the Cloud

Page 12: Citrix Synergy 2014 - Syn110  Transform IT with Cloud

© 2014 Citrix. Confidential.12

Software Defined DataCenter

Silo’ed Application Architectures

Scale-Up Scale-Out

Cloud

Page 13: Citrix Synergy 2014 - Syn110  Transform IT with Cloud

© 2014 Citrix. Confidential.13

Citrix CloudPlatform

Application-Centric Cloud

Scale-Up Scale-Out

Page 14: Citrix Synergy 2014 - Syn110  Transform IT with Cloud

© 2014 Citrix. Confidential.14

Citrix Cloud Platform Products

Citrix Cloud Platform Products

Cloud Business Management

Citrix CloudPortalBusiness Manager

Cloud Infrastructure Orchestration

Citrix CloudPlatform

Server Virtualization

Citrix XenServer

Enterprise Tier1 Apps Cloud-Native Dev/Test Datacenter Telco/NFVDesktops &

Apps

VirtualizedData Center Enterprise IT

CloudNFV/Telco

CloudPublic Cloud

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Proven product: Proven at scale

Flexible: Application-centric cloud uniquely delivers every workload

Scalable: Amazon style operations and scale

Open: Built on Apache CloudStack, AWS-like APIs

New: Hyper-V support, XenDesktop optimizations

Page 16: Citrix Synergy 2014 - Syn110  Transform IT with Cloud

© 2014 Citrix. Confidential.16

250+ Large Scale

Production CloudsIn Deployment

Production siteswith over

40,000+Servers per Region

Service Providers | Telcos

Web 2.0

Enterprise | Education | Government

Page 17: Citrix Synergy 2014 - Syn110  Transform IT with Cloud

© 2014 Citrix. Confidential.17

Disney InteractiveA solution suitable for Disney’s media/entertainment markets

Needs/Issues• Achieve faster time-to-market• Reduce infrastructure TCO• Increase datacenter operational efficiencies• Empower developers to provision new technology - safely

Solution• IaaS private cloud based on Citrix CloudPlatform, powered by Apache CloudStack

- Deployment exceptionally easy- Flexibility to leverage existing datacenter investments

Results• Lowered TCO• Improved agility• Reduced time to market significantly• The longer their private cloud ran, the lower OpEx became

Company Summary

• Entertains families and Disney enthusiasts everywhere

• Provides interactive entertainment across all digital media platforms:• Mobile, social and console games

• Online virtual worlds• Disney.com” network of websites.

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© 2014 Citrix. Confidential.18

“”

“I really like Citrix CloudPlatform/CloudStack because it does not demand to be the be-all-end-all for all my infrastructure. If I

choose not to use virtualized networking, I can. If I choose not to use whatever storage is built in, I can do that too. I can leverage

all my existing investments and not get cornered into an evolving market that is very difficult to keep up with.”

Peter Lopez System Architect

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“”

“Citrix customer references had the shortest provisioning times outof any others in the evaluation (2 minutes versus 30 minutes).”

Lauren Nelson

Analyst, Forrester Research

“All of the provided customer reference environments were heavily automated, large in size, and supporting both cloud-

native and traditional enterprise applications.”

Page 20: Citrix Synergy 2014 - Syn110  Transform IT with Cloud

Desktop Cloud Provisioning with Citrix

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XenDesktop Cloud Provisioning w/ CloudPlatform

Desktop Virtualization

7.5

Application Virtualization

7.5

Hypervisor Layer

Desktop Virtualization

Virtualized Desktops are Moving to CloudsEnabling the Journey from Desktop Virtualization to Desktop Cloud

Desktop Virtualization

7.5

Application Virtualization

7.5

Off-PremiseOn-Premise

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What is Citrix XenDesktop Cloud Provisioning

Desktop Virtualization

7.5

Application Virtualization

7.5

Off-PremiseOn-Premise

Enable Cloud DaaS-based XenDesktop/XenApp Solution- Built on the latest releases of Citrix

XenDesktop/XenApp (XD/XA) v7.5 and Citrix CloudPlatform (CCP) v4.2.1.4/v4.3

- XD/XA 7.5 workloads can be natively provisioned into CCP on or off premises

Key Business Benefits- On-premise: Lower upfront CAPEX, easier

scaling, more efficient and OPEX-based model

- Off-premise: Elastic, no infrastructure to manage

Cloud-Enabled, Simplified, Enhanced Desktop & Application Delivery

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© 2014 Citrix. Confidential.23

Cloud Provisioning of Citrix XenDesktop & XenApp

Availability Zone A

Flexpod 1 Flexpod 2 Flexpod n

Availability Zone B

Flexpod 1 Flexpod 2 Flexpod n

XenDesktop Controller

Windows Server Windows Desktop

Apps Desktops Apps Desktops

Controller Machine Machine

Machine Machine Machine

Director EdgeSight Studio Studio

CloudPlatform powered by Apache CloudStack

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Increased Predictability. Improved Manageability. Enhanced Functionality

Visibility into actual utilization for informed scaling and operations

Simplify scaling of infrastructure on as-needed basis – pay-as-you-grow

Streamline operations by separating desktop and infrastructure administration

Dev/Test desktops: custom desktops for developers

Manage multiple desktop availability zones for enhanced disaster recovery and high availability

Maximize utilization of resources across multiple XenDesktop and XenApp deployments

Simplify template management across multiple XenDesktop and XenApp deployments

Maximize efficiency by leveraging storage tiers

Key Benefits of XenDesktop/XenApp Cloud Provisioning

Page 25: Citrix Synergy 2014 - Syn110  Transform IT with Cloud

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Advanced Use Cases Standard Use Cases

Dedicate XD/XA deployments to specific

group or use case

XD/XA deployments across two availability zones for

higher availability

Multiple XD/XA deployments on single

private cloud

Customer-specific use cases & deployments

Key Use Cases for XenDesktop Cloud Provisioning

Multi-tenant mgmt across datacenters while preserving

per-tenant dedicated resources

HA leveraging multiple datacenters for pooled desktops

Billing and chargeback across multiple XD farms

Leverage less expensive local storage for pooled desktops

and get scaled-out architecture

Self-Service Desktops for dev/test use cases needing

custom desktop configurations

Separation of desktop and infrastructure admin tasks

XenDesktop Cloud Provisioning with CloudPlatform

Page 26: Citrix Synergy 2014 - Syn110  Transform IT with Cloud

© 2014 Citrix. Confidential.26

Enterprise Lighthouse

Program

Citrix ReadyIaaS Cloud For

XenDesktop

XD/XA Cloud Provisioning with

CloudPlatform

Enablement programs for Enterprise Desktop Clouds

Joint XenDesktop/XenApp & CloudPlatform Solution

Enterprise Program Enablement Program Service Provider Enablement Program

Page 27: Citrix Synergy 2014 - Syn110  Transform IT with Cloud

© 2014 Citrix. Confidential.27

Leveraging public cloud infrastructure to flex and grow XenApp and XenDesktop deployments

May 6, 5:00pm Ballroom B

May 8, 2:30pm Ballroom B

Learn More:SYN226

Page 28: Citrix Synergy 2014 - Syn110  Transform IT with Cloud

© 2014 Citrix. Confidential.28

KIVBFSaving German taxpayers millions of Euros every year

Needs/Issues• Deliver individualized IT solutions from a shared cloud • Simplify delivery, improve experience, lower costs• Avoid building dedicated IT silos for different customers

Solution• Citrix CloudPlatform , CloudPortal Business Manager, XenDesktop, XenApp

- Standardized, multi-tenant cloud with CloudPlatform- Admins deliver services to customers with CloudPortal Business Manager- Apps, desktops and infrastructure services delivered as role based cloud services

Results• Secure, AWS-like application and datacenter resource provisioning• Able to tailor service levels by audience• Faster turnaround• IT and citizen self-service• Departmental chargeback/showback

Company Summary

• Service Provider for German state and local government agencies

• Largest public datacenter in Germany

• Publically funded to provide a range of services to the taxpayers in over 560 local authorities

Page 29: Citrix Synergy 2014 - Syn110  Transform IT with Cloud

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“”

“At SAP we have a range of applications running in the cloud, from SAP’s world-class Business Suite to SAP HANA. As diverse

as these solutions are, CloudPlatform has the unique ability to run them all, despite their different architectures.”

Ralf Lindenlaub

VP Cloud Solutions Services

Page 30: Citrix Synergy 2014 - Syn110  Transform IT with Cloud

Deliver Self-Service with Citrix

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© 2014 Citrix. Confidential.31

Business Manager

Business Management: Cloud Services Provisioning workflow, chargeback, billing

Aggregation and Intermediation: Catalog of cloud services

Self-Service: Self-service provisioning

Roadmap for 2014: Enhanced user experience, multi-public cloud support, improved reporting

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© 2014 Citrix. Confidential.32

Self-service and business

managementfor cloud users and

admins

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Royal Melbourne Institute of TechnologyAchieves agility in provisioning IT resources with Citrix cloud solutions

Needs/Issues• Needed to modernize and simplify their core network and service offerings• Wanted a cloud solution to enable self-service and provide access control• Cloud needed to integrate with Cisco and NetApp

Solution• Tested and deployed Citrix CloudPlatform and CloudPortal Business Manager• Built 3 types of clouds: Student, Infrastructure and Research private clouds

Results• Ability to deliver unique capabilities for student experience• Seamless management of apps across Development to Test and Production• Rapid turn-around for Research clouds• Ability to create industry collaboration clouds

University Summary

• In top 10 Australian universities

• In top 100 universities worldwide

• 5 campuses across Australia and Vietnam

• Over 74,000 students

Page 34: Citrix Synergy 2014 - Syn110  Transform IT with Cloud

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Zajil International Telecom CompanyFirst telecom in Middle East to provide cloud services to its customers

Needs/Issues• Wanted to become a leading provider of cloud and managed service• Goal: Be 1st telecom in area to provide latest cloud & technology services

Solution• Citrix CloudPlatform and CloudPortal Business Manager

- Impressed with the simple turnkey nature of the platform- Choice of virtualization platform- Self-service portal- Potential speed of time to market

Results• Able to go live in 4 weeks!• Already gaining market share• First to unify many services and cloud under one platform• Expanding their footprint to other countries• Have expanded product line to include Storage-as-a-Service

Company Summary

• One the Middle East’s leading data telecom and Internet solutions providers

• Core services include networked IT services, local and international data com

• 3 datacenters

Page 35: Citrix Synergy 2014 - Syn110  Transform IT with Cloud

Cloudifying Workloads with Citrix

Page 36: Citrix Synergy 2014 - Syn110  Transform IT with Cloud

© 2014 Citrix. Confidential.36

New! Manage Citrix workloads across clouds

Capture setup & configuration in repeatable blueprint.

Design Deploy

Deploy app workload on hypervisor, private or public clouds.

Manage

Auto-scale, Monitor, Auto-heal based on app-specific metrics. Patch, upgrade.

Benefits:Accelerate time-to-value – quickly stand-up POCs and deploymentsIncrease flexibility – provisions to many clouds / infrastructures Seamless transition – from POC to pre-production to productionSimplified operations – automation reduces manual IT inefficiencies

Page 37: Citrix Synergy 2014 - Syn110  Transform IT with Cloud

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Use proven and mature solutions that IT can easily deploy and manage

Leverage existing investments and expertise

Address short and long-term use case and workload requirements

Give users and IT a choice of the underlying hardware, networking and virtualization layers

Start with targeted use cases to deliver quick value

Successful Cloud Projects

Page 38: Citrix Synergy 2014 - Syn110  Transform IT with Cloud

© 2014 Citrix. Confidential.38

Public Cloud-lite Transformation CloudDev/Test Cloud

Deter unauthorized

spend

Enhanced Virtualization

Improve current

state

Deliver faster time

To market

Transform IT into

an efficient service

…and tomorrow's for a long term cloud strategy

Identify Cloud Usage Scenarios…

Page 39: Citrix Synergy 2014 - Syn110  Transform IT with Cloud

© 2014 Citrix. Confidential.39

Citrix Products & Solutions discussed– Citrix CloudPlatform– Citrix CloudPortal Business Manager– Citrix XenDesktop– Citrix XenApp– Citrix XenDesktop Cloud Provisioning with

CloudPlatform

Key Takeaways– How enterprises are leveraging clouds for all their applications– How Citrix has helped enterprises and SPs – How to deliver IaaS, XaaS, DaaS using cloud architectures

Session Summary

Page 40: Citrix Synergy 2014 - Syn110  Transform IT with Cloud

© 2014 Citrix. Confidential.40

Please Attend Additional Cloud Platform SessionsDate Time Session Title Speaker(s) Location

5/6

2:00pm SYN233 Achieving business agility with cloud computing in data-intensive, media-rich, web-scale environments (Inmobi) Inmobi: Iliyas Shirol 304C

3:00pm SYN228 What’s New in Citrix CloudPlatform Manan Shah, Ken Lee 304C

3:00pm SYN123 Software Defined Data Center – leading myths, legends and facts… Sameer Dholakia, Nexenta: Tarkan ManerWipro: Andrey Zhulenev 304A

5:00pm SYN110 Transforming the IT Landscape with Cloud Computing Krishna Subramanian 304A

5:00pm SYN226 Leveraging public cloud infrastructure to flex and grow XenApp and XenDesktop deployments Orestes Melgarejo, Joe Vaccaro, Kedar Poduri Ballroom B

5/7

1:30pm SYN114 Field Report: SAP’s Implementation of Private Clouds in Vertical Industries (SAP) Christian Ferber, Priya Ketkar, SAP: Markus Heib 304C

2:30pm SYN231 Top 10 Reasons Why Cloud Implementations Fail Kish Yerrapragada 304C

3:30pm SYN230 Building successful clouds based on Citrix Consulting methodology Priya Ketkar, Kish Yerrapragada 304C

4:30pm SYN232 Building a Standardized Cloud Architecture and Self-Service Portal with Ease (NetApp) NetApp: David La Motta 304C

5/8

9:30am SYN227 Architecting Your Private Cloud Infrastructure for Speed & Agility with CloudPlatform Solutions (SSI)

Tom Davies, Marc Trouard-RiolleSSI: Rich Wein, Sean Dennin Ballroom A

10:30am SYN111 From the Field: Autodesk’s Journey Towards Private Cloud Computing with Citrix CloudPlatform (Autodesk) Shannon Williams, Autodesk: Jason Smathers Ballroom D

11:30am SYN229 What’s New in Citrix CloudPortal Business Manager Jie Feng, Kailas Jawadekar 304C

2:30pm SYN226 Leveraging public cloud infrastructure to flex and grow XenApp and XenDesktop deployments Orestes Melgarejo, Joe Vaccaro, Kedar Poduri Ballroom B

2:30pm SYN122 Moving Australian National Research into the Cloud (Univ. of Melbourne) UoM: Nick Golovachenko 304C

3:30pm SYN263 What's New in Citrix XenServer: Graphics Performance, Scalability and More! David Cottingham, Ken Lee 304A

4:30pm SYN235 Supporting Graphical Software in a Cloud Environment (Univ. of Sao Paolo) USP: Cyrano Rizzo 304A

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Before You Leave….

Conference surveys are available online at www.citrixsynergy.com starting Thursday, May 8 at 9:00 a.m. • Provide your feedback by 6:00 p.m. that day to be entered to win one of many prizes

Download presentations starting Monday, May 19 from the My Event Planning tool

Page 42: Citrix Synergy 2014 - Syn110  Transform IT with Cloud

Work better. Live better.